CLAUDIA BORGES

**** ****** **

WESTLAKE VILLAGE, CALIFORNIA 91361

818-***-****

znjrgw@r.postjobfree.com

WWW.CLAUDIABORGES.COM

CAPABILITY PROFILE

Results-driven Event Marketing professional with 10 years of domestic and international experience in sales support and events management. Background ranges from large nationwide sales incentive campaigns, events and trade shows to small VIP meetings across the entertainment and healthcare industries. In-depth knowledge of how events integrate with marketing and communications strategy. Efficient leader with proven ability to work cross functionally managing multiple stakeholders and projects.

EXPERIENCE

Corporate Events & Trade Show Consultant 2009 – present

Westlake Village, California

 Conceptualizing, managing and coordinating event-driven marketing programs, including budgeting, contracting, site selection, registration, program implementation and onsite management.

Corporate Marketing & Customer Events Manager 2007 - 2008

ConvaTec (formerly a Bristol-Myers Squibb Company), Skillman, New Jersey

 Implemented a global meeting management department and managed global conferences (2000+ attendees) considered key to establishing a consistent brand identity in the U.S., Canada and Europe. Responsible for event budget and calendar, registration, travel arrangements, accommodations, vendor contract negotiations (exhibit floor space, AV, catering), exhibit set up, dismantling and shipments to exhibition centers.

 Optimized multimillion dollar budget after implementing a streamlined conference management process, which included recurring use of modular booths and collateral materials.

 Managed the U.S. Great Comebacks award dinner meetings, including event concept, budget, event promotion, venue management, on-site logistics and post-event reporting.

 Successfully launched a new corporate branding campaign globally, leading development of new promotional claims, brand guideline, and support materials; managed agency relationship and developed key tactics for international meetings.

 Led communication and coordination of scientific symposia development, working cross-functionally with clinical, R&D, medical affairs, and regional marketing counterparts.

 Developed, implemented, and managed global corporate and product brands communication strategies in design and production of corporate booth.

 Conceptualized, implemented, and managed global marketing communication process with sales teams, writing monthly e-newsletters and updating intranet content.

Business Development & Events Manager 2004 - 2007

Brunet-Garcia Multicultural Advertising & Public Relations, Jacksonville, Florida

 Authored proposals and responded to bids tailored to selected market segments.

 Developed Johnson & Johnson Vision Care, maker of ACUVUE Brand Contact Lenses, account for designing and producing professional marketing materials that educate eye care professionals who target the Hispanic market. First assignment total billings estimated at $150K.

 Led creative and logistics for Johnson & Johnson Vision Care emerging markets senior management meeting in São Paulo, Brazil and Orlando, Florida.

 Developed Embraer, a Brazilian aircraft manufacturer, account for North American-based commercial jet launch events. First assignment billings estimated at $100K.

 Served as active member of the Brazilian community as a columnist for the Brazilian Post as well as the Brazilian Tampa-Bay Chamber of Commerce and Brazilian American Chamber of Commerce of Florida.

 Volunteered time managing events for First Coast Hispanic Chamber of Commerce.

 Developed marketing and outreach strategies for Latin American markets.

 Managed multilingual focus groups, press conferences, and special events.

 Represented Florida at America’s Linkage Outbound 2005 – Latin American and Caribbean Program in Rio de Janeiro and Sao Paulo, Brazil. Delivered presentation on the importance of developing a strategic marketing plan for introducing new products into U.S. markets.

Marketing Manager 2002 – 2004

Corpore Sano Staffing, Miami, Florida

 Developed marketing plan to enter the Southeast U.S. healthcare market, including industry and market analysis; competition / customer analysis; and product, price, distribution, and communication strategies.

 Created promotional plans and worked closely with senior management, agencies, and sales team in the execution of plans, training sales people on product positioning and branding.

 Developed strategic relationship with key customers in Latin American countries, making them aware of the shortage of healthcare professionals in the U.S. and of Corpore’s international recruiting program.

Sales Support & Events Manager 1996 – 2000

DIRECTV, São Paulo, Brazil

 Managed nationwide sales convention for DIRECTV bringing 1,500 employees from around the country to one single location to distribute performance awards and also to introduce a new sales incentive campaign. Managed an event budget of $1 million and saved $300,000 in agency fees.

 Created modular trade show booth and managed logistics for 27 shows in one year.

 Produced two international events simultaneously, Pavarotti in Bahia and Formula Indy Rio 200 Race.

 Directed seven outdoor music concerts, saving $300,000 in ad agency fees.

 Created the first mobile point of sale in the Brazilian Pay TV market, increasing sales by 15%.

EDUCATION

Graduate Management Program-International Marketing

Florida International University, Miami, Florida

Post-Graduate Degree in Business Administration-Marketing

Paulista University, São Paulo, Brazil

BS in Communication-Advertising

Faculdades Integradas Alcântara Machado, São Paulo, Brazil

Certifications

CMMM – Certified Medical Meeting Management

Skills

Adaptability

Detail Orientation

Flexibility

Multi-tasking

Planning

Organizing

Problem Solving

Project Management

Tools

MS Office

Languages

English

Portuguese

Spanish

Contact this candidate