Business Development/Channel Marketing Manager
Resume:
CHRIS PHILLIPS
Austin, Texas 78731
*********@*****.***
SUMMARY
o 10+ years of Business Development and Channel Marketing in Tech Industry (AT&T Wi-Fi, iBooks)
o 8 years of Field Sales and Marketing in Consumer Goods Industry (Dr Pepper/7Up, Coors)
LESS NETWORKS (via the sales project) – Austin, Texas 6/2008 – PRESENT
Director, Business Development
Work with internal and external business units to prioritize, develop and execute partnership programs and channels
Key Achievements & Responsibilities:
o Grew 2009 revenue +35% with restructured pricing, service models and movement into new channels
o Identify, negotiate and generate value from existing and new partnerships and channels
o Work with partners to drive go-to-market programs and services that drive their business
o Conceptualized, developed and beta-launched a smart phone app into accounts such as: The Melting Pot, Double Dave’s Pizza and Hat Creek Burger Company
o Consultative work for: Zilker Films and SMS Cap
FAMECAST – Austin, Texas 6/2007 – 3/2008
Director, Business Development
Managed in-stream video sponsorship and ad business (pre-roll & mid-roll). Worked with corporate marketing groups and media agencies to integrate brand advertising and messaging into originally-created music and short film video on the FameCast online video community. FameCast was a digital distribution platform for original content creators.
Key Achievements & Responsibilities:
o Achieved 110%+ of revenue target in first 9 months
o Negotiated and managed an ad/marketing program with SW Airlines, generating $190k in 07/08 revenue
o Negotiated and managed ad programs with Joe’s Jeans representing $150k
o Negotiated display ad agreement with Gorilla Nation, representing $100k
AT&T Wi-Fi (formerly Wayport) – Austin, Texas 8/2001 - 5/2007
Director, Business Development (9/2003 - 5/2007)
Identified and generated value/revenue from channels and partnerships with: McDonalds, Hertz, Barnes & Noble, Starwood and Interstate Hotels and Major International Airports.
Key Achievements & Responsibilities:
o Exceeded revenue targets from 2004–2007 earning MVP Sales Awards for company growth
o Identified, finalized and managed a $6 million, two-year services agreement with Nintendo
o Secured a two-year agreement with Yahoo that generated location-based ad revenue delivered through the AT&T /Yahoo digital services network, approx $200k revenue in 2006
o Launched and managed a display ad program that generated approx $240k in 2007
o Worked with Intel, Disney and Yahoo to rollout services over the Wayport digital services network
Sr. Channel Marketing Manager (8/2001 - 8/2003)
Managed strategic marketing programs that contributed to revenue and brand growth, in hotel, airport and retail channels.
Key Achievements & Responsibilities:
o Generated $250k in incremental marketing revenue in (9) Laptop Lane Airport Business Centers
o Managed co-marketing projects with Intel, Microsoft and Dell/VAR partnership with AT&T
o On-going collaboration with channel partner teams to plan and manage activity, promotions and events
iBOOKS.COM – Austin, Texas 6/1999 - 3/2001
Sr. Manager, Business Development
Secured and managed reseller agreements with publishing companies interested in repurposing their content into the iBooks digital content platform. Accounts included: McGraw-Hill, O’Reilly, Cambridge University Press, Oxford University Press, Macmillan, IBM Redbooks and Sybex.
Key Achievements & Responsibilities:
o Grew revenue 25% by negotiating two key, strategic partnership agreements with IBM
o Managed International platform adoption via European book fairs and conferences
COORS BREWING COMPANY – Golden, Colorado 9/1997 - 5/1999
Regional Sales Manager, Central Texas
Recruited to increase distributor revenue/share in Central Texas region. Managed relationships with key retailers (Wal-Mart, Target, Albertson’s and H.E.B.) and distributors to offer marketing and sales strategy. Supervised two district managers.
Key Achievement:
o Developed and led sales and marketing programs that achieved 150% of revenue plans in 1998 and 1999
DR PEPPER/7UP COMPANY – Dallas, Texas 5/1994 - 8/1997
District Sales Manager, Central Texas (9/1995 - 8/1997)
Promoted to revitalize revenue/share in the under-performing Central Texas market. Led relationship-building, marketing, and promotional programs for all brands. Worked closely with key retail buyers.
Key Achievement:
o Revamped marketing strategies, and resolved long-standing gaps in distributor and retailer relationships, resulting in 110% to 115% of volume goals
Marketing Manager, Dr Pepper (4/1994 - 8/1995)
Responsible for planning and implementing market development funds for key partner accounts such as McDonalds, Burger King and Chili’s. Partnered with external ad agencies to develop innovative in-store marketing tools and campaigns.
Key Achievement: Managed 7UP product placement in 20th Century Fox movie, “Miracle on 34th Street”
Prior experience: Field Marketing Manager (Pizza Inn Corp & American Greetings) 3/1991 – 3/1994
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EDUCATION
B.A. in Business Administration and Advertising 12/1990
University of Texas at Austin – Austin, Texas
Texas State University – San Marcos, Texas
COMMUNITY
White Elephant Foundation, 2006 - Present
Big Brothers Big Sisters Program, 2000-2002
Leadership Austin Program (Austin Chamber of Commerce), 1999-2000
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