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Marketing Business Analyst

Location:
United States
Posted:
March 21, 2010

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Resume:

Objective: To utilize my strong business experience, analytical abilities, and people skills to effectively contribute to a company’s success.

Computer Skills

• Expertise in MS Excel, Access, Word, Powerpoint and FrontPage.

• Detailed experience in Ecometry, SQL, Visual Basic, Salesforce.com and Omniture.

• Working knowledge of SPSS, MAS90, ACT, and Goldmine databases.

• Typing speed of 65 words per minute.

Work Experience

07/2005 – 02/2008

Ballard Designs

Atlanta, GA

Marketing Business Analyst

• Executed trend reports, season over season performance comparisons and other database analytics to optimize catalog and e-commerce direct marketing campaigns.

• Created and managed weekly and monthly forecasting reports.

• Assisted in annual budgeting process with preparing the framework and creating the reports necessary for accurate decision making.

• Identified trends, opportunities, risks and variances to the forecast and reported them to the VP of Marketing and CEO.

• Built financial models and ran SQL queries to help optimize performance.

• Managed customer file to maximize income and leverage prospecting opportunities.

• Streamlined and optimized all spreadsheets and processes associated with market analytics.

• Managed the schedule, inventory and results of gift certificate campaign.

• Conducted ad-hoc reports and analysis to assist VP of Marketing in determining future catalog and e-commerce strategies.

04/2002 – 3/2005

CompBenefits Corporation

Roswell, GA

Marketing Coordinator

• Prepared sales presentations and proposals for Sales Representatives, Vice Presidents and CEO.

• Conducted ad-hoc reports and analysis on dental provider data.

• Proofread presentations and proposals for other Marketing Coordinators.

• Updated Web site with company press releases.

• Provided market research for VP's and CEO on prospective clientele and competitors.

• Trained newly hired Marketing Coordinators.

9/2001 – 3/2002

Lynk Systems, Inc.

Atlanta, GA

Account Executive

• Sold credit and debit card processing services to merchants across the United States.

• Achieved 105% of sales quota.

• Helped create, edit and revise the original sales proposal for the Inside Sales Department.

• Trained newly hired Account Executives.

2/2000 – 3/2001

Stratix Corporation

Norcross, GA

Inside Sales Support Representative

• Prepared proposals, reports and ROI analysis for prospective clientele

• Helped create materials and coordinate StratiCart marketing campaign.

• Coordinated with the network of company’s Outside Sales Representatives.

• Created and qualified sales leads for Sales Representatives.

Education

1996–1998

Coastal Carolina University

Conway, SC

Bachelors, Marketing

1993–1996

Jefferson Community College

Watertown, NY

Associates, Business Administration



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