Sales Marketing

William Lowe

**** ***** ***** #* ******* Hills, CA 90210

(p) 310-***-**** (e) ************@***.***

Objective: To continue my role as a marketing, sales and education director with a leading brand offering a positive work environment and a can-do winning team.

Education: BA Education; Asbury College - Wilmore, KY 3.7GPA

Qualifications: Highly organized, close connection with press/media, outstanding communicator, understanding of brand messaging and roll-out, passion for education, punctual and a positive work ethic.

2004 to present: Marketing/Education Director; Beauty Sector - Carey Media & PR

Responsibilities:

Create and produce brand image, corporate identity, marketing and communication strategies and events to support brand awareness, growth and development

Work closely with field sales in product education and building sales channels for client growth and development

Lead educational workshops for brand, brand messaging, product information, role modeling with employees to ensure consistent messaging in the market place, and maintain awareness of goals and objectives for the brand

Work closely with teams to execute brand messaging, create marketing materials, and web and social media efforts

Analyze market size, share, and attractiveness for product launches and messaging to help forecast sales results or need for product in a given area

Provide product or message feedback through market testing, customer feedback, or response in a given area

Ensure marketing plans and objectives match and support overall sales objectives for brands

2002-2004: Sales and Education Director - Erno Laszlo Skincare; Los Angeles, CA

Responsibilities:

Lead west coast SAKS and Nordstrom accounts and 200+ team members to achieve sales goals and objectives

Tracked and analyzed sales figures by item, region, associate, average per customer, hourly productivity, etc and provided feedback to department heads on successes achieved and to assist with forecasting of future sales, retail orders, or campaigns needed to drive future efforts

Created seasonal marketing strategies and educational programs to educate team members on brand missions and objectives, new product information, and to support growth and development of brand through new client development

Worked closely with sales teams to ensure marketing and sales messaging supported one another

Interfaced with department managers and retail executives to maximize retail sales efforts and achieve sales goals as well as ensure inventory control and timely delivery of all retail items

Responsible for talent recruiting and leadership through talent strength assessment and coaching

Coordinated seasonal sales campaigns to drive retail efforts to achieve annual sales objectives

2000-2002: Marketing and Sales Coordinator - Clinique Cosmetics; Los Angeles, CA

Responsibilities:

Lead Macy’s accounts for Southern CA and responsible for recruiting and training a team of 300+ employees to ensure seasonal sales goals and objectives were met

Provided overall direction in image, branding and corporate identity for Clinique and Macy’s territory and directed brand strategy management.

Oversaw development, education and successes of all team members and implementation of goal awareness, corporate messaging and guidelines

Worked closely with Macy’s stores and department managers for inventory control, securing key visual during peak retail times, and ensure proper training and development of all team members

Collaborated with colleagues in producing educational and marketing events for employees and training for new product launches, seasonal missions and objectives, and train the trainer efforts to ensure continued successes in store

Tracked and analyzed sales figures by associate, territory, items per transaction, average per customer, etc and reported successes to Macy’s and Clinique departments

References: Professional and personal references are available upon request

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