Alistair C.M. Forsyth

**** *********** **** **

Calgary, AB T3H 3R8

403-***-**** res

403-***-**** cell

ysm9r6@r.postjobfree.com

PROFILE

Dynamic sales and marketing leader with expertise in creating profit-driven marketing strategies designed to stimulate sales and increase presence within the oil and gas industry on domestic and international levels. Recognized for innovation in strategic planning, operations management, and building leading edge marketing programs that have achieved strong and sustainable results.

Record of consistent achievement and revenue growth through development of new business and successful sales leadership in highly competitive industries.

Goal oriented; exhibit a high level of energy and enthusiasm on both self-managed projects or when contributing to team endeavours. Adept at overcoming obstacles; thrive on challenge.

Regards integrity, consistency, and the establishment of long-term business relationships as critical components of his sales philosophy,

BUSINESS RESULTS & HIGHLIGHTS

• Offering demonstrated record of accomplishments reflecting ability to successfully capitalize on emerging growth and profit-related opportunities in competitive markets.

• Proactive leader, key role in augmenting business management and streamlining efficiency; astute at recognizing areas of improvement, with the vision to develop and implement directives that achieve strong/sustainable results.

• Articulate communicator, with excellent presentation, organizational and interpersonal skills; unique ability to effectively inspire staff around a common vision and motivating them to embrace change and give their best.

CAREER PROFILE

Firearms Compliance Officer for Canada

Wholesale Sports Canada, Calgary, AB

2009 – 2011

• In collaboration with the RCMP developed and implemented procedures/corporate manuals to meet standards for firearm compliance, emergency response, hunting and fire arm policies for Canada.

• Performed internal audits to ensure customer, employee and store safety is compliant with the Firearms Act of Canada.

Rutherglen, Scotland: Managed family’s business close-down during .. 2007 - 2009

Vice President, Sales & Marketing

Ferus Inc., CO2 & N2 Manufacturing & Distribution, Calgary, AB 2006 - 2007

• As a member of the senior executive team contributed significantly to long-term corporate strategy and profit margins.

• Developed sales and marketing teams consistently applying performance management systems; increased productivity, project quality, knowledge sharing and improved employee retention.

• Developed and maintained relationships with CO2 end users in Alberta and BC.

• Negotiated CO2 contracts/agreements with new and existing customers.

• Delivered profitable CO2 transportation and delivery arrangements/costs for customers.

Accomplishments:

• Reduced staff turnover; achieved utilization targets; significantly contributed to record revenues.

• Sold Carbon Dioxide and Nitrogen reaching annual revenue of $33 million.

National Sales Manager 2005 - 2007

Wood Group Pressure Control Canada

• Managed sales operations for wellhead equipment for oil and gas production and pipeline industries with a sales staff of five generating annual sales in excess of $30 million.

• Facilitated ‘Lunch & Learns” at customer sites regarding new technology in collaboration with engineering.

National Sales Manager 2004 -2005

Cooper Cameron, Calgary, AB

• Directed and implemented sales & marketing initiatives in Canada for the oil & gas industry managing a sales staff of five generating sales in excess of $40 million annually.

• Developed and implemented KPI’s (key performance indicators) for all customers in alignment with the customer account plan objectives.

Director of Business Development

Siemens Business Services, Boston, MA

2000 - 2004

• Increased profits in annual revenues by $10 million across North America and internationally.

• Approved business plans for each major segment, including Sales Force Automation.

• Directed business development, budgets, sales & marketing, project execution, product development and support services.

• Managed 65+ employees, 5 managers and 4 sales managers.

• Generated annual revenues of $10 MM.

Marketing Specialist / Manager

Halliburton, Calgary, AB, Canada & Eastern Hemisphere 1998– 2000

• Sold, implemented and coordinated the training and rollout of Siebel Sales Force Automation / CRM and e-business solutions for the Eastern Hemisphere over a 2-year assignment.

• Consolidated 27 business units and management solutions globally into one sales force automation communication tool, a $25 million internal project.

• Merged and re-organized staff in three global centers towards a common execution method, financial reporting and sales strategy.

Technical Sales Representative 1995-1998

• Successfully sold Halliburton product lines and services globally.

• Provided technical advice for Fracturing, Cementing & Coiled Tubing.

• Solution profiles generated $26 MM to product service line.

EDUCATION & PROFESSIONAL DEVELOPMENT

• Power of Focus: Achievers Canada

• Siebel University, San Jose, California. Business Management and Solution Implementation

• CRM Training and Implementation Certification

• Modern Completion Practices, Halliburton

• Technical College, Metallurgy, Scotland

• Green Belt Six Sigma

INTERESTS / VOLUNTEER

• Mokamazi project: Fundraiser

• Canadian Soccer Referee / Community Soccer Coach

• Hunting, Fishing, Boating and Golf

PROFESSIONAL AFFILIATION

• Society of Petroleum Engineers

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