(405) ***-**** Oklahoma City, OK 73120 email@example.com
• 10+ years of proven performance in the cosmetics and skin care industry
• Consistently exceed operating plans, sales goals, and market growth objectives
• Outstanding leadership through the development and implementation of sales tactics, marketing plans, business development, strategic marketing, multi-tasking, and personnel management
• Excellent Coach, Mentor and Trainer
Esthetician/Facial License Francis Tuttle, May 1998
Bachelor of Science - Fashion Merchandising University of Central Oklahoma, May 1996
Lisa’s Belle de Jour Day Spa, Oklahoma City, Oklahoma, USA Owner, June 1998--present
• Designed and opened one of the first European luxury day spas in Oklahoma City
• Organize and conduct training on skin diagnostics, accurate treatments, preventive care and repair.
• Responsible for all aspects of business ownership including sales, marketing, advertising, business management, personnel management 10+ employees, staff and client training, pricing development, buying, payroll, inventory, customer service, merchandising, public relations and strategic planning.
• Implemented successful VIP loyalty program utilized email marketing
• #1 sales in Regional market for most successful new product launch for Decleor Aromenssence
• Developed private label makeup line
• Partnered with the Style TV Network as the Day Spa in OKC with the most style and exceeded Style TV sign up goals by 11%
• Daily Oklahoman award for The Best of in the Day Spa category
• Gazette award for the best of in the Luxury Day Spa category
• Exclusively introduced Decleor products and treatments to the Oklahoma City market while generating additional revenues from the sales of Skin Ceuticals, Skin Medica, Pevonia, as well as boutique items
Borghese, Oklahoma, USA May 1996-June1998
Skin Care Specialist and Make-up Artist,
• Planned and executed special events and promotions for Dillards and Macys stores.
• Trained staff on technical procedures relating to skin care, body care and make-up artistry.
• Consulted customers on skin care, color analysis, and make-up techniques.
• Exceeded company sales goals at each event by double digits. Avg IPT 3.2
Laura Mercier/La Prairie/Balliets, Oklahoma City, Oklahoma, USA May 1995-1996
Buyer, Resident Skin Care Specialist and Make-up Artist,
• Responsible for the launch and management of exclusive lines of cosmetic products
• Exceeded launch goals and event goals. Avg increase 110% - 143% IPT 3.3
• Oversaw advertising, promotion, stock maintenance, and inventory control
• Maintained monthly sales reports and customer files
• Organized and facilitated promotional events and training
Prescriptives, Oklahoma City, Oklahoma, USA June 1994-1995
Event Coordinator Skin Care Analyst and Make-up Artist
• Managed marketing and sales of Prescriptives products
• Exceeded all sales goals and IPT goals. Avg increase +137% Avg IPT 3.1
• Trained clients and staff in skin care and make-up education
• Designed displays and negotiated store placement
OTHER TRAINING AND AWARDS______________________________________________________________
- First place recipient of Job Skills Demonstration of Esthetics for the Vocational Industrial Clubs of America, April 1998
-Received certification in specialized training in Dallas, Texas, USA, Las Vegas, Nevada, USA, Los Angeles, California, USA, New York , New York, USA, Munich, Germany, and Paris, France
- Apprenticed under Cidesco European trained estheticians
- Extensive training in skin care, make-up, nutrition, aromatherapy, image projection, marketing, management, advertising, promotional strategies, and customer relations
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