TINO J. CECILIO

**** ***** ****** **

Lynnwood, WA 98087

ygke2k@r.postjobfree.com

H: 425-***-****

C: 206-***-****

Senior Marketing Professional experienced in pioneering programs that create competitive value, increase market share, reduce time to market, control costs, and drive solutions to a wide range of business, technology, sales, and marketing challenges. Record of accelerating growth by strengthening strategic alliances, driving operational improvements, and negotiating innovative partnerships. Effective and experienced at leading global cross-functional teams, multiple agencies, and vendors. Social media enthusiast with pulse on new trends and talent for bringing fresh ideas to fruition. Full complement of leadership competencies from business strategy and tactical implementation to operational management in fast-paced, technology-intensive environments. Talent for inspiring teams to generate focused vision for goal achievement.

CORE COMPETENCIES

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* Marketing Communications

* Relationship Management

* Project Management

* Social Media Marketing

* Multi-Media Production

* Product Marketing

* Data Analysis, SEM, SEO

* Process Improvements

* High-Level Negotiations

* Online Marketing / E-Commerce

* Integrated Marketing

* Account Management

PROFESSIONAL EXPERIENCE

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MARKETING CONSULTANT - LYNNWOOD, WA - 1/10-PRESENT

Design, manage, and deliver strategic high-tech and e-commerce marketing and management consulting services, including product management, market research, events, media and tradeshow production, Web marketing, and project management.

* Web-Marketing Program Manager, T-Mobile. Manage web-marketing campaigns from inception to launch. Liaise with all departments to drive strategic program lifecycles and achieve maximum efficiency and ROI.

* Advertising Producer, Microsoft. Produced high-end photo shoots that Microsoft expanded into global integrated marketing campaign based on performance results. Managed $150K budget.

* Marketing Manager, Getty Images Latin America. Created integrated digital and print sales tool kit for start-up sales force. Executed social media marketing. Drove market research and generated key messaging for product positioning.

GETTY IMAGES, INC. - SEATTLE, WA - 8/99ñ12/09

MANAGER, COMMUNITY AND INDUSTRY AFFAIRS (2006ñ2009)

Challenged to market goodwill to global photography community, customers, and general audience while streamlining operations and reducing spend during declining economy. Managed relationships with 168 non-profit organizations worldwide. Integrated social media into corporate communications. Orchestrated conferences, tradeshows, and events with high-level executive placements in media, online, and in-person engagements to promote beneficial company visibility.

* Increased bottom line $1M+ and reduced cash donation spend 67% to just $500K while upholding company's goodwill reputation by converting donation transactions into global revenue-generating operations.

* Overhauled corporate Web site, enhancing merchandizing, providing interactive end-user experience, and engineering self-publishing capabilities; results include 15% reduced time to market for critical information. Promoted goodwill news, produced blogs, and utilized content management tools.

* Fostered growth and good relations with global photographers through a bi-annual photo-journalist grant program.

* Devised local grassroots fundraising campaign for 10 years that raised $1M+, established company's goodwill reputation, boosted staff morale, and engaged C-level executives in non-profit food services training program, FareStart.

* Provided global marketing teams with ongoing technical training on Web site back-end Sales-Order-System for direct e product deliveries, saving 10 hours per week and increasing marketing productivity and time to market 20%.

* Conceived and managed staff Matching Donation program for 10 years resulting in 45% global staff participation.

MARKETING MANAGER & INTERIM DIRECTOR, PRODUCT MARKETING (2003ñ2006)

Challenged to introduce and market new digital product in an e-commerce environment. Co-developed product strategies that helped sustain 18% revenue growth year-over-year. Defined business requirements and directed creation of custom Web sites that served as stock footage marketing mechanisms for content partners, including Universal Studios, Dick Clark Productions, National Geographic, and Paramount Pictures. Led data analysis, metrics, and SEM. Ensured success of 10-12 major marketing initiatives annually. Managed $1.2M budget. Supervised 1 direct report.

* Envisioned and produced global digital online film festival to drive awareness of revolutionary new stock footage product and develop customer base. Solicited entries from 100 countries, yielding entries from 24 countries. Managed production and direction of premier screenings of winning films in London, Sydney, New York, and Los Angeles. Festival led to 200% increase in qualified Web site traffic.

* Overhauled new Web site architecture, delivering 35% increase in unassisted e-commerce sales the first year. Increased market potential 87%+ by redefining segmentation strategy to better align target audiences with products.

* Created and trained staff on Sharepoint database, providing 24/7 real-time delivery of sales/marketing tools.

* Developed and led technical training on Oracle-based iProcurement requisition systems to global marketing teams.

* Drove delivery of corporate literature, collaterals, sales tools, case studies, product reviews, and presentations

MARKETING MANAGER (2002ñ2003)

Salvaged and cemented relationships of top-tier image partners with $7.4M in revenues that were in jeopardy from potential breach of contract disputes. Audited and repaired dysfunctional processes to reestablish relationships and integrate additional partners. Agency Representative to Major League Baseball, Time & Life, Inc., National Basketball Association, and others.

* Achieved 100% client satisfaction by managing, renegotiating, and redefining volatile relationships and setting forth clear expectations and deliverables. Developed unique strategy and process for each new partner integration.

* Created custom Web sites, e-commerce, and enablement of content, increasing sales 37%.

MARKETING MANAGER, STILL IMAGERY (1999ñ2002)

Recruited to manage production, manufacturing, and shipping of 3 imagery product lines and 100+ new products each year. Improved cross-functional processes and re-defined best practices to ensure quality control. Supervised 3 direct reports.

* Streamlined manufacturing cycle of 3 product lines, maximizing efficiency and leveraging economies of scale. Results included 33% reduction in time to market and increased global sales volume.

* Developed a single multi-functional, multi-lingual End User License Agreement for all product lines and packaging, eliminating multiple versions of packaging and sets of inventory and reducing warehousing expenses 50%.

BROWNE INTERNET SOLUTIONS - SEATTLE, WA - 8/98ñ5/99

MARCOM MANAGER

Recruited to rapid-growth Fortune 500 Internet subsidiary that provided financial and high-tech business solutions. Executive Producer of interactive media tool for corporate marketing/sales engagements. Created online media/marketing kit for global sales teams. Redesigned corporate Web site. Produced interactive sales DVD that increased qualified sales leads.

* Developed online repository (extranet) that provided real-time delivery of sales tools, media kits, communications, promotions, and upcoming events; provided internal teams with 24/7 access to sales and marketing materials.

DESIGN INTELLIGENCE, INC. - SEATTLE, WA - 9/97ñ3/98

MARCOM MANAGER

Recruited to desktop-publishing technology development company, tasked with driving collaboration between Marketing and Technology teams. Managed day-to-day operations and created marketing materials/collateral. Planned key industry tradeshows and managed media buys for corporate advertising, working with OEM partners on collaborative materials.

* Created an online resource center of all approved corporate copy, messaging, and artwork for press, retail, partners, OEM partners and internal staff. Created and maintained an online repository (extranet).

* Led Web team in redesign and production of integrated corporate Web site and online store. Managed Web content.

TIMPANY CENTER - SAN JOSE, CA - 4/91ñ6/97

MARCOM MANAGER & PRODUCER

Designed and produced all marketing communications, media and advertising materials. Managed corporate ID and all public relations. Developed marketing strategy and programs to address short and long term revenue generation. Produced all major events and tradeshows with full underwriting and budget responsibility. Managed 4 direct reports.

* Created, developed, produced, and directed annual network-televised fundraising awards program for 6 years running. Successfully strengthened corporate branding, raised visibility, and increased client base 15%.

* Negotiated contracts for headline entertainers, union labor, and top-level industry talent, including Carol Burnett, the Smothers Brothers, Rita Moreno, Alan Thicke, Pat Cashman, Laurel Burch, Cleveland Ballet, and Naomi Judd.

PROFESSIONAL DEVELOPMENT

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Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Mac and PC platforms

Fluent in English, Spanish, and Italian.

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