VIVEK VISHAL
(* years of work experience)
Pune, India
+91-976******* (India) / +1-404-***-**** (USA)
yej7s7@r.postjobfree.com
OBJECTIVE:
Seeking assignments in the area of market research analysis / consulting assignment in a growth oriented organization and challenging environment.
SUMMARY:
• Eight years of work experience in business analysis, business research, marketing management and business development.
• Currently, working as Business Analyst with Tech Mahindra Ltd., a leading IT company in Telecom domain
• Experienced in Market Research & Analysis for the clients based across the globe
• Highly experienced in the areas of Marketing Management; worked as Area Manager, Andhra Pradesh & Karnataka Region for Kirloskar Oil Engines Ltd (Auto-component division)
• Skilled in analyzing market trends to provide critical inputs for business development initiatives and formulation of marketing strategies
• Proficient in handling dealer/retailer sales and strategizing the sales in matured markets and tapping and looking at better product matrix-sales
• Excellent communication, interpersonal skills with exceptional presentation, analytical and negotiation abilities
• Strong hold on MS office Suite - PowerPoint / Excel / Word / Visio / Project
• MBA in Marketing and Finance (dual specialization)
PROFESSIONAL BACKGROUND:
Tech Mahindra Limited, Pune March 2008 – Till Date
Associate Business Analyst
Responsibilities: As Associate Business Analyst, I have a varied set of responsibilities, which are as follows:
• Business Analysis:
o Interact with business users to understand their business needs, IT & business drivers, challenges, etc.
o Gather and manage requirements, scope and schedule
o Prepare requirement specifications, process flows, conduct walkthroughs and ensure sign offs
• CRM Consulting Practice: As part of CRM consulting practice, I’m responsible for:
o Experienced in consulting assignments like CRM Vendor Evaluation; Process Gap Analysis; CRM Process Compliance Analysis; AS-IS System Study; Social CRM Framework
o Conducting Business Intelligence research on CRM market landscape, CRM product vendors, competitive intelligence, latest industry trends, telecom updates, etc.
o Preparing client presentations for consulting assignments
• Presales Consultancy: As part of presales consultancy assignments, I’m responsible for:
o Providing strategic inputs in context of industry updates based on business research and analysis
o Preparing POCs for clients like Siebel CRM processes journey
o Preparing proposals as well as presentation for solution proposed
o Have been part of various successful transformation projects - Greenfield / Brownfield
• Analyst Representation: Assist the leadership team with strategic input in various analyst representation with leading analysts like Gartner, Forrester, IDC, etc., in terms of presentations as well as knowledge base
• Develop a Center of Excellence for Siebel Business Analysts:
o Develop a Siebel BA Practice and conduct in-house research on various topics relevant to Siebel BAs
o Prepare learning material for BAs and train them for finer skills in Business Analysis
• Develop an In-house CRM Capability: Through trainings, newsletters and open sessions in CRM domain
• Knowledge Management: Manage KMS – Repository Maintenance to User Interface; contributing to the organizational goal of continuous learning & knowledge enhancement
Consulting Projects@ TechM:
• CRM Consulting Assignment for a leading player in Middle East Asia:
o CRM Compliance Analysis: Performed CRM compliance analysis for NXXXX’s business requirement against Siebel Out Of Box functionality in - Marketing, Sales, Service, Partner Relationship Management (PRM)and eCommerce
o Assess Requirements: Identifying NXXXX’s CRM requirements based on its business requirements
o Process Gap Analysis: Identifying NXXXX’s functionalities with gaps in comparison to industry best practice CRM solutions
o CRM Process Evaluation: Business Process comparison of various CRM product that will best satisfy all NXXXX’s business requirements and accordingly suggested the CRM system
• CRM Consulting Assignment for a leading telecom player in Baltic European Region:
o CRM Product Evaluation: Performed CRM Product Evaluation for LXXXX’s business requirement against leading CRM solutions viz. SAP, MSD & Siebel in terms of fitness in following areas – Functional, Technological, Operational, TCO and Vendor Capabilities
o AS-IS system Study: This was a pain based assessment approach, where we identified various pain areas that the business (LXXXX) was facing
o Process Gap Analysis: Evaluated existing CRM system against CRM industry standards
o CRM Product Evaluation: CRM products assessment based on unique Business Pain / RCA / Cost / Business Gain Analysis and Product Fitment Approach in areas – Functional, Technological, Operational, TCO and Vendor Capabilities. Based on evaluation suggested, which would be best suited CRM as per LXXXX’s requirements
Achievements at Tech Mahindra:
• Have received highest organization quarterly award (Pat on the Back) twice – once each in 2009 & 2010
• Have been constantly appraised as Outstanding/Excellent during annual appraisals
• Have been part of various success business engagements and projects
Pipal Research & Analytics (India) Ltd., N. Delhi Mar 2007 – Feb 2008
Research Analyst
Responsibilities:
• Conducting secondary market research for the clients across the globe especially based in USA & Europe
• Functional domains of the projects varied across - Industry/Market Analysis, Competitive Intelligence, Business Planning, Strategic Planning, Channel Assessment, Pricing Effectiveness, Product Benchmarking, Brand Evaluation and Benchmarking
• Handled projects across various industries like industrial products, banking, telecom, pharmaceutical, consumer products, private equity, insurance and energy
• Leverage various available databases (e.g. Profound, Thomson Research, Thomson One Banker, Factiva, Bloomberg, Orbis, D&B Marketplace) to extract specific information required for the project
• Involved in planning & client discussion for the scoping and issue identification for the projects
• Discuss with clients for feedback for better usability of the research by the client
• To assist the team manager & team leader in deciding the time line & frame work of a project
Kirloskar Oil Engines Ltd, Pune
Area Manager – Maharshtra, Andhra Pradesh & Karnataka Region May 2006 – Mar 2007
Area Manager – Maharashtra Region Feb 2005 – May 2006
Responsibilities:
• Responsible for Rs50 & Rs.55 million business in Andhra & Karnataka and Maharashtra, respectively
• Achieving targeted sales of auto components through network of distributors/dealers
• Responsible for market share/fitment share of auto components in the regions of operation through network of field officers
• Involved in planning the strategies to maximize the sales
• Analyzing the market trends, potential available through market intelligence, surveys and exploring it for development of business
• Implementing sales promotional activities, as part of brand building and market development effort
• To conduct surveys in the area of operation to understand and study customer satisfaction
• Providing effective and responsible leadership to team of field officers to enable them achieve their targets
• Studying and analyzing market complaints to reduce the number of complaints and modify products to enhance customer satisfaction level in adherence to the quality standards/policy of the company
• To ensure effective channel management to ensure that the material reaches customers at right time
• To effectively manage logistics operations through controlling and guiding CFA
• Liasoning, exploring and developing the business with Institutional customers such as State transport Undertakings, OEMs and Railways
• Monitor cash flows/accounts /recoveries/collections, i.e. credit control management
• Dealing with corporate bodies and fleet owners to develop the business for auto components
• To assist Head Office in formulation of LRP (Long Range Planning) and strategies
• Forecasting for production planning under order based production system
• To scout for new business/products
Achievements at Kirloskar:
• Have received appreciation certificate for maximizing sales for the company
• Increased significant market share in many product segments in major geographies
o Mumbai region – Share in HCV & tractor applications increase from <30% to 45% as on March 2006
o Hyderabad region – Share in HCV & tractor applications raised from 35% to ~50% as on February 2007
o Vijaywada belt, by snatching the share from market leader, increased share in tractor application form 20% to 47% as on February 2007
o Achieved a major breakthrough in fitment share for LCV applications in Kolhapur belt within one year of plan from single digit market share to 30% as on February 2007
• Helped distributors in my territory to achieve Best Performance Award in annual distributor evaluation for the financial year 2006 as well 2007
Saran Solutions, Gurgaon April 2001 – June 2003
Marketing Executive
Responsibilities:
• Responsible for sales and marketing of IT hardware and assist the sales manager in achieving the targets
• Make cold calls with institutions & companies to generate leads
• To follow up the leads given & close the sales
• Attend customer complain & make satisfactory solutions for customer service
• Follow up for payments & collections
• To conduct various promotional activity including stalls at official premises and product demos
ACADEMICS & TRAININGS:
Kirloskar Institute of Advanced Management Studies, Bangalore, India
Master in Business Administration, Marketing & Finance (dual specialization), 2005
GPA: 3.74
University Of Delhi, New Delhi, India
Bachelor of Science (Honors), Biochemistry, 2001
GPA: 2.3
Professional Certifications:
Siebel CRM 7.7 / 8.X.X (4 weeks), Tech Mahindra
Web designing skill (Photoshop, HTML, XML), Oxford Institute, New Delhi
Corporate Workshops:
Project Management Program (PMP) (15 days), eTOM Framework concepts (1 day), Function Point Estimation (2 days), Requirement Analysis (1 day), BSS/OSS overview, Agile Overview, Telecom Basics, Business Etiquette – Client facing, Relationship Building - Interpersonal Skills, Team Work, Time Management, Creative Thinking