Marketing Business Sales Manager Management Development resume in West Windsor, NJ, 08550

Eric Vazquez
** ********* ****** **** *******, NJ 08550 Home Office Phone: 609-***-**** yb2y83@r.postjobfree.com LinkedIn Profile: http://www.linkedin.com/in/ericvazquez

Marketing Professional
U.S. and Global market knowledge with the experience to provide valuable counsel and direction for complex business decisions. A record of continuous professional growth in various positions of increasing responsibilities including strategic marketing, general management and business development are highlighted by good sense and team leadership. Excellent negotiator, quick to establish rapport, builds credibility and cultivates lasting relationships.
Skills
Product Commercialization
Creative Team Leadership
Product Positioning & Branding
Digital & Multi-Channel Marketing Emerging Markets Growth Initiatives
Market Access Strategy
Navigate Company Matrix
New Technology & Product Launch
Awards
Franchise Team Excellence Award Versiva® Launch (Wound Care Franchise Team), 2007
Franchise Team Excellence Award AQUACEL® Ag Launch (Wound Care Franchise Team), 2006
Ostomy Franchise Team Award Esteem® Synergy Launch (Ostomy New Product Technology), 2007
Performance Connections Management Training (Global Performance Planning and Succession Management Process), 2008-09
Professional Experience
UWS - LLC: INTERNET/VIDEO & MARKETING CONSULTANT - 5/2008 TO PRESENT
Full – Service internet advertising, marketing and search engine optimization
Director SEO Strategies
Manage small business social media marketing and search engine optimization results for organic and paid advertising, oversee specific online strategies and business websites for competitiveness and revenue increase
Selected Accomplishments:
Create web portal to transform previously archaic websites into dynamic websites that improve customer engagement and SEO
Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs
CONVATEC A BMS COMPANY – Skillman, NJ - 3/1993 to 3/2008
A Bristol Myers Squibb Company: Medical Device Company Specializing in Wound Care, Ostomy and Incontinence

Director Marketing/New Business and Market Expansion Jan 2005 – Mar 2008
Research and analyze global market growth opportunities for new wound care products and untapped wound therapeutics’
Lead the creation of the Market Access Value Stories and Strategic Options and inform development plans to ensure minimal barriers to launch and uptake with full internal stakeholder support
Create and communicate a unified access -vision and strategy that informs the Disease Area and brand strategies by decision point
Effectively navigate matrix in order to develop and maintain positive relationships with other functional areas and Market Access colleagues in order to drive alignment (consistency where appropriate, best practice sharing, and flawless implementation)
Leverage Marketing and/or Market, Payer and Pricing experience and insight to drive development and integration of Market Access vision and strategy for assigned assets
Serve as liaison between local market management and senior HQ management in order to drive alignment

Selected Accomplishments:
Introduced new wound care technologies (HydroCell) into emerging markets in Asia including China, Korea and Taiwan
Expanded from hospital and acute care segments to new consumer segment in Korea and China
Developed new consumer segment; growth added additional $2.5M in revenue to Korean market or 9% sales increase over budget
Perform financial/market analysis, develop business plan, gain Executive Management Committee approval and support, secure resources for implementation of business opportunities
Lead multiple project teams for new product launches in emerging markets for Wound Care and Ostomy franchises contributing 9% consolidated growth over 2 year period

Marketing Director Asia Pacific Feb 2000 – Dec 2004
Lead and approve the strategic direction and business & market plan implementation for the Asia Pacific region

Support development of Market Access strategy for a therapeutic area's high profile development assets by partnering with Medical Affairs, Health Outcomes, Franchise Teams and other Global Marketing and Regional Access professionals as appropriate

Selected Accomplishments:
Leverage Marketing and/or Market, Payer and Pricing experience and insight to drive development and integration of Market Access vision and strategy for assigned assets
Bridge geographic distance and cultural business gap between internal departments (stake holders) and local market needs
Lead role in pitching franchise team meetings and gain financial support for market research and strategic initiatives
Launch of Hospital Based Wound Care clinics led to decrease in timeline of new product formulary approval by average of 3 months and sales objective increase of 6% over budget or $3,240,000 for region
Introduce new product pipeline and life cycle management resulting in better inventory and cost management

Associate Director Marketing Latin America, Middle East, South Africa Jan 1998 – Jan 2000
Synthesize input from Medical Affairs, Health Outcomes, Regional Access, and Market Research, as appropriate to identify and analyze trends and/or changes which influence current and future Market Access
New product launches, new packaging, claims and regulatory submissions aligned with local market and government guidelines
Selected Accomplishments:
• Market opportunity needs assessment research ensuring product development planning and registration strategy
• Ensured internal alignment and gain stakeholder support and approval for market planning
• Completed market and product planning launch time table as per business plan and global strategic plan
• Assessed and appraised marketing staff and developed high performing marketing team and succession planning

General Manager LAMESA (Latin America/Middle East/South Africa) June 1996 – Jan 1998
Manage growth and daily operations of the region and implement new distribution strategies appropriate for the region
Selected Accomplishments:
• Build sales and marketing departments in alignment with aggressive 15% growth objectives over strategic plan period
• Develop budget with investment strategy and gain approval
• Develop legal strategy for new distributor network expansion/manage distributors/drive sales and monitor contracts

Product Manager Wound Care U.S. Market June 1993 – May 1996
Grow company’s primary wound care product line (DuoDerm Hydrocolloid ®Franchise) and all new wound care product launches. Introduced three new product launches including sales collateral with support and educational material for clinicians and hospital personnel. Manage key opinion leader development. These products represented 80% of U.S. wound care sales during this period
Technology
Software: Photoshop, MS Project, MS Office (Word, Access, Excel, PowerPoint)

Web/Multimedia: Flash, Dreamweaver, Search Engine Optimization, Word Press, FTP
Training and Certifications
• BMS Marketing Excellence Program, April 2005 - March 2006 / ongoing training & implementation
• Levinson Institute Leadership Program, Harvard Business School - May through June 1998
• Performance Connections, business process for planning and managing employee performance and business goals-2008
Education
UNIVERSITY OF PUERTO RICO – Rio Piedras, PR
Bachelor of Science (Biology/Physics)
Skills
• Fluent in Spanish (advanced speaking and writing)
• Well versed in multiple business cultures (Asia Pacific, Latin America, Middle East, Africa, India, Pakistan)

References Available
Salary Requirements
Starting Salary: $130,000 - $150,000
Performance Bonus
Industry Standard Benefits

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