Michael Brinks

*** ********** ***** *********, ******** 80127 Phone: Cell 303-***-****

y42o1y@r.postjobfree.com

Marketing Manager

Marketing Leader: Proven ability to drive sales results through the development and

implementation of effective, innovative marketing programs. Experienced in creating and

executing market strategies in both smaller organizations and in managing large teams, always

exceeding targeted business objectives. Working in both environments provides me a wide

range of marketing skills that are highly valued in any marketing or product management

position.

Disciplined Leadership: My versatility and leadership skills have been praised, managing

marketing staff, sales teams, call center operations, field operations and customer service

groups. The ability to focus a group on a common goal and then work together to reach that

goal has been a hallmark of my guidance and mentorship among team members I supervised.

Marketing Knowledge: Performing detailed research and analysis is part of my methodology

in developing strategic and tactical marketing strategies. My marketing tactics have included

direct marketing efforts, internet affiliates, SEO programs, social media, Board level

presentations and various types of lead generation programs. These efforts have typically

required authoring compelling print and web based marketing collateral to establish value

propositions and brand positioning for both internal and external clients. By understanding

customer buying criteria for a specific demographic, I developed and implemented several very

successful loyalty and retention marketing programs.

Career Overview:

Director Product Management, Vice President Sales and Marketing, Vice President

General Manager – LeaderQuest 2009 2012

The leading instructor led technical training company in Colorado

LeaderQuest is a privately held Information Technology training company with $3 million in

annual revenues. Products consisted of online training, Cloud services, instructor led training

and SaaS customized training programs. Market strategies included an emphasis on solutions

selling and focusing on the value proposition offered by blended training programs. Clients

included a majority of the top Colorado 100 corporations. Responsibilities included managing

partner relationships with Microsoft, SEO firms and other software integrators.

Designed and built web site improving customer experience, usability and increasing web

generated leads by 37%.

Conceived the overall “go to” market strategy targeting specific demographics including

authoring web and print marketing collateral.

Lead both marketing and sales efforts for B2B and B2C channels increasing sales by 24%

annually while reducing overall budget.

Developed intensive sales and proposal creation training program escalating sales and close

rates by improving the sales and marketing skills of existing personnel.

Used social media, email and newsletters as tools to implement a marketing event strategy,

generating over $280,000 in sales revenues to new clients.

Optimized the customer relationship management system (Sales force) and client/prospect

databases to better manage and focus email campaigns increasing lead generation and

improving overall company workflow processes and productivity.

Marketing Product Manager – Video Professor 2005–2008

The most recognized brand name in computer software training in the U.S.

Video Professor was a technology training company with revenues over $150 million annually

and 250 employees. Products consisted of DVD’s and online training for popular software

programs. Market strategies emphasized a consumer based value proposition along with a

very aggressive upsell and value add product strategy. Key performance indicators were;

leads generated from various direct marketing programs, call center close rates and product

retention metrics.

Orchestrated the development and launch of the bestselling product in the company’s twenty

year history shipping over 10,000 units daily on average, exceeding all sales goals and ROI

projections.

Reduced product launch time from over 8 months to less than 3 months and doubled the

typical product life cycle by redesigning product structure, market messaging and promotional

tactics.

Managed web site content, product content and marketing messages. I was leading a team

that increased sales annually over a three year period.

Director Business Development and Marketing Peak Speed Communications –2003–

2005

The largest wireless Internet Service Provider in the Rocky Mountain West

Peak Speed Communications was an Internet Service Provider with operations in three states

and revenues in excess of $4 million annually.

Tasked with reducing customer defections, I developed a customer “touch” initiative using

phone, direct mail and email campaigns reducing customer churn by 12% and increasing

customer retention.

Negotiated complex price/performance agreements with vendors and suppliers lowering

monthly operating costs by 8%.

Increased sales revenues by 12% annually and improved profits by 20% before the company

was sold.

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Michael Brinks

Director of Marketing, Vice President Sales and Marketing WisperTel, Inc. – 2000

2004

The first wireless Internet Service Provider in Metropolitan Denver

By analyzing industry trends, industry landscape and products, I developed a detailed market

business case resulting in the formation of a new company. I was lead presenter and

successful in raising initial seed capital. I was responsible for all sales and marketing efforts

for the company.

Delivered double digit growth rates for all products year over year for 4 consecutive years.

Through public relations efforts I secured the cover position on a nationally recognized

publication highlighting the company, along with several articles in local papers, significantly

aiding brand recognition.

Developed indirect sales channels contributing to over one third of the company’s total sales

revenues within 18 months of initial funding.

Successfully managed and expanded the company from start up to over 5,000 subscribers.

Vice President Sales and Marketing Municipal Telecom Services

MTS provided sales and marketing consulting services to municipalities, cable companies and

telecommunications companies throughout Colorado and adjoining states. Market strategies

and business cases I developed resulted in the formation of two successful technology

companies.

Vice President General Manager ICG Communications

As part of the initial startup team of three people, I provided business development,

sales/marketing and operations leadership for the first publicly traded competitive

telecommunications company in Colorado. Crafted original business plan and was lead

presenter raising initial capital. We grew the business from three to over 150 employees.

Marketing strategies and tactics I developed and implemented took the company to over $60

million in annual revenues.

Education:

Bachelor’s Degree (BGS): Triple major: Business, Political Science and Psychology, University

of Michigan, Ann Arbor, Michigan.

References are available upon request.

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Michael Brinks

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