CARL SEVERS

**** ****** ** 609-***-****

Bradenton, FL 34210 xclzw4@r.postjobfree.com

PROFILE

Dynamic sales professional with extensive fitness and healthcare management expertise, along with documented success in building productive referral networks that generate revenue growth. Versatility includes education background in health and fitness to facilitate communication with healthcare professionals.

Strategic Marketing Plans Formal Presentations Medical Terminology

Business Development Customer Service Physician Relationships

Contract Negotiation Customer Business Analysis Performance Coaching

Territory Growth Leadership and Development Team Development

Offer the ability to develop and implement unique sales strategies and solutions in highly competitive markets, with a focus on building long-term professional relationships with healthcare and fitness professionals.

Market-focused professional with the ability and willingness to shift strategy to maximize performance.

Excellent customer service skills with proven capability to gauge customer needs.

PROFESSIONAL EXPERIENCE

FITNESS TOGETHER – MOORESTOWN, NJ

MARKETING MANAGER / OWNER 2002-2012

Provide customized programs that include cardio-vascular, strength & fitness and sports specific plans, along with nutrition counseling in a one-on-one training environment. Hired, trained and supervised a team of six professionals in adherence to operating policies and procedures.

Built client base from zero to 80 clients by targeting a high-end clientele via continuous creation of unique marketing strategies and program development.

Consistently increased annual sales by an average of 30% in a saturated marketplace.

Developed a strong network that consisted of the medical community (doctors, physical therapist, chiropractors) and other organizations to build a strong referral client base.

ADVANCE FAMILY HEALTH & WELLNESS – ATCO, NJ

SALES AND MARKETING MANAGER 1994-2002

Marketed, sold, promoted and supported a wide range of programs encompassing pain management, rehabilitation, worker’s compensation and family practice for a total wellness center with a staff of up to 15 industry professionals with connections to six physicians. Participated in the handling of physical therapy for up to 50,000 patients annually and worked with other in-house physicians. Recruited, hired, trained, and managed personnel.

Developed and maintained a valuable referral base by building and maintaining viable and widespread network within the medical community.

Consulted and worked with pharmaceutical and medical sales representatives; analyzed emerging trends in the healthcare industry.

Created high-impact sales materials and deployed multimedia software to support seminars and workshops on benefits services with 150+ professional attendees.

EDUCATION

B.S., Health & Exercise Science

Rowan University – Glassboro, NJ 2000

ADDITIONAL QUALIFICATIONS

Certifications: Certified National Strength and Conditioning, CPR, TRX Certified

Organizations: International Sports and Fitness Trainers Association

Technical Skills: Microsoft (Word, Excel, Publisher), HTML, Mind Body Online, Fitness Analyst, Diet Master