Jeffrey A. Keene

*** ****** ******

Waterford, WI. 53185

262-***-****

E-Mail: x5lrmp@r.postjobfree.com

Professional Profile

Results driven sales executive from Kraft Foods and Brach’s Candy, experienced with national and regional account sales management, customer and field marketing, direct store delivery (DSD), broker management, brand marketing, new product development, and managing a sales team

Successfully sold consumer products and promotions into the following retail and distribution channels: grocery stores, drug stores, mass merchandisers, food wholesalers, and candy and tobacco distributors.

National Account and Regional Account management responsibility for: Walgreens, Meijer, Jewel, Dominick’s, Marsh, Lo-Bill, Kroger, Super Valu, Roundy's, Fresh Brands, AWG, Spartan Stores, Affiliated Foods, and Nash Finch.

Experience

Vita Food Products, Chicago, IL 2006-Current

Midwest Regional Sales Manager

$60M seafood and condiment manufacturer.

Responsible for sales into major retailers throughout 17 state region. Headquarter calls and management of brokers in each area.

Accomplishments

1 Sold Memorial Day BBQ sauce program to Walgreens equating to $300,000

2 Sold Meijer, Walgreen, and a number of new retailers new sauce program(no slotting paid)

TAMPICO USA, Chicago, IL 2001-2006

Director Of Sales

$200M fruit juice concentrate manufacturer that markets and distributes products through dairies and bottlers under the Tampico brand name.

Responsible for sales into all classes of trade within the Midwest Region (MN, WI, IL, IN, OH, KY, MI, ND).

Accomplishments

1 Increased sales over 15% for 3 consecutive years

2 Hired, trained, motivated and managed 4 District Managers and 2 Sales Representatives

3 Managed Food Brokers (Acosta, Resource One, Sell Group, W. C. O'Brien)

4 Utilized a $300,000 marketing fund to increase sales and profitability

5 Personal sales responsibility for: Roundy’s,Walgreens, Fresh Brands, Sentry, Jewel, Dominick’s, Super Valu, Rainbow, Coburn’s, Certified, Centrella, Marsh, Lo-Bill, Kroger, Meijer, Laurel, Biggs, and Big Lots

BRACH’S CANDY CO., Chicago, IL 1996 – 2001

District Manager

$400M candy manufacturer of fine chocolates, hard candies and seasonal candies.

Responsible for sales into all classes of trade within Illinois and Wisconsin, as well as a DSD distribution and merchandising start-up initiative.

Accomplishments

1 Created a DSD program which increased company sales over 200%

2 Called on key retail headquarter accounts to sell permanent and seasonal displays

3 Managed 8 Territory Representatives and 2 Food Brokers (Sell Group, Cross mark)

KRAFT FOODS, Northfield, IL 1991 – 1996

District Manager

Multi billion dollar food and beverage manufacturer.

Responsible for sales into all classes of trade within the Quad City area (Iowa and Illinois).

Accomplishments

1 Managed 13 sales representatives

2 Gained new distribution in 130 retail stores which generated over $2M in incremental sales, a 40% increase

3 Personally sold Hy-Vee, Eagle, Sullivan’s, Dominick’s, Jewel, Certified, and Centrella marketing programs and new product distribution

Prior Employment included:

CHICAGO BEVERAGE, East Hazelcrest, IL Route Salesperson 1989 – 1991

FOX VENDING, Chicago IL Route Salesperson 1988 - 1989

Education

Associates Degree in Business, Moraine Valley C.C., Palos Hills, IL 1987

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