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Sales Manager

Location:
New York, NY, 10019
Salary:
Negotiable
Posted:
July 17, 2011

Contact this candidate

Resume:

Paula Cassidy, CMP

*** **** **** ******, *** *A

New York, NY 10019

Phone: 212-***-****; Cell: 917-***-****

wrfz98@r.postjobfree.com

SKILLS SUMMARY

Venue & Catering Sales, Source Vendors, Site Selection, Event Execution & On-Site Event Management, Prepare Marketing Materials, Negotiate Contracts, Food & Beverage Coordination, Timeline Logistics, Budget Management, Coordinate Audio Visual Needs. Strong Background in Hospitality Management. Highly Effective in Client Relations and Customer Service.

EXPERIENCE

Yeshiva University, New York, NY

Acting Director of Events and Events Manager 2008- 2011

• Planned, implemented and managed faculty conferences and educational events.

• Booked event space appropriate for event specifications via online events scheduling

system (R25) for over 2,000 university events per year.

• Supported on and off campus events ranging in size from 10-5000 people.

• Worked closely with and supervised facilities, security, audio visual and foodservice

departments for the successful outcome of events.

• Gathered and distributed all marketing materials to successfully publicize events including on campus, off campus, emails and web calendar.

• Managed budget planning for department events.

• Hired and supervised professional, student and volunteer staff that supported events.

HSH Nordbank, New York, NY

Event Planner for Swiss Post Solutions 2007-2008

• Organized all company events and logistics, venue search, contract negotiation,

managed budgets.

• Interacted with event requestor ensuring all specifications and criteria were fulfilled.

• Determined requirements for space, technology, catering and on-site management.

• Prepared event collaterals and registration materials.

• Conducted post mortem evaluation of events, vendor relations and invoice management.

• Planned events included golf outings, client dinners, meetings.

The New Yorker Hotel, New York, NY

Event Sales Manager 2006-2007

• Increased individual and group reservations with conferences and meetings booked.

• Maximized sales revenue with banquet food, beverage and facilities rental.

• Managed events to ensure client satisfaction and to maximize client referrals.

• Maintained budgets, created proposals, BEO’s and contracts.

• Maintained client files and database, developed client relations for repeat business.

Show at Times Square, New York, NY 2004-2006

Event Director

• Booked and managed events from solicitations and referrals.

• Developed written marketing materials, client liaison for event execution and billing.

• Developed logistical timelines, menus and sourced vendors.

• Created proposals, BEO’s and contracts, worked within budget frameworks.

• Successful in client relations resulting in repeat business, maintained client database.

The Kimberly Hotel, New York, NY 1999-2004

Senior Sales, Promoted to Director of Catering

• Developed sales strategies and collateral marketing materials.

• Drafted proposals and contracts coordinated and planned seminars, events and parties.

• Yearly sales revenue increased by implementing space yield management strategies.

• Supervised catering department staff.

The Russian Tea Room 2002-2003

Private Dining Manager

• Booked and managed events from solicitations and referrals.

• Client liaison for event execution, billing and post mortem analysis.

• Developed logistical timelines, menus and sourced vendors.

• Corporate and social clients including fundraiser for Senator Hillary Rodman Clinton.

EDUCATION

MA, Public Administration and Business

George Washington University, Washington DC

Pi Alpha Alpha National Honor Society

B.A., Psychology and History

University of Massachusetts, Amherst, MA

Certificate in Food and Beverage Management

New York University, New York, NY

French Culinary Institute

French Cooking Program Certificate Awarded, New York, NY

PROFESSIONAL AFFLIATIONS

• Meeting Professional International (MPI), Member

• MPI Scholarship-Institutes II, October 2007

• Council of Protocol Executives (COPE), Member

• US Open at Winged Foot and Bethpage Black, Volunteer 2006 and 2009

• American Institute of Food and Wine, Member

• LinkedIn – http://www.linkedin.com/in/paulacassidy

COMPUTER SKILLS

• Proficiency in Word, Excel, Outlook, Powerpoint, Internet Research

• Time Project Management Software: Delphi, R25 and Starcite



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