LARRY MOFFATT

 ** Watterson Baie D’Urfé, Québec H9X 3C2  514-***-**** wk21rl@r.postjobfree.com

SUMMARY

Executive with over 25 years of strategic sales and financial experience with a focus on business to business accounts with revenues in excess of $100 million. Held sales management positions on a regional and national level. Strengths include extensive knowledge of the Canadian market, networking, lead development, relationship building, and ease of attaining new business contacts, follow-through, negotiations and closing. Highly professional, with excellent presentation skills and presence. Diligent, disciplined, consistent and highly motivated. Expert communication skills. Frequently commended for leadership and analytical skills. Fluent in both English and French.

EXPERIENCE

TravelWebSolution President & CFO, Montreal 2009-Present

TravelWebSolution is a startup in the travel technology industry. I have been working on getting this company off the ground for the last 8 months.

Globe Electric Company, Key Account Director, Montreal, 2007-2008

Globe is an innovative leader in the lighting and electrical industry. With 20 product categories and more than 3,000 individual products, Globe is unique in the industry for its breadth of product offering to a wide range of major U.S. and Canadian retailers.

• Member of a core team responsible for selling and servicing to Globe’s largest customer, Rona.

• Responsible for generating new business, maintaining positive relationships with Rona buyers and promoting company products.

• Exceeded sales targets by 33% in the first year.

Galileo International/Travelport, Director Business Development – Canada, Montreal, 2005 – 2007 Galileo International, is one of the world’s leading providers of electronic global distribution services, connects 52,000 travel agency locations to 425 airlines, 23 car rental companies, 68,000 hotel properties.

• Lead the Strategic Account Sales Team of five executives which resulted in first year new account sales in excess of $2.5 million. Included high profile global accounts such as Skylink, Intair, Fun Sun, Net Air, Royal Scenic Holidays and Tour East.

• Prospected, presented to and interfaced with C-level executives.

• Mastered Customer Centric Selling, a sales methodology that shortens sales cycle and increases close rate.

• Collaborated with other Cendant business units to strategically approach prospects and clients to maximize revenue and customer value.

American Express, Account Director, Montreal, 2003 – 2005 - American Express Company is a diversified worldwide travel and financial services company. It is a global leader in charge and credit cards, traveller’s cheques, travel, financial planning, investment products, insurance, accounting and international banking.

• Lead a team of six account managers responsible for the sales development, customer service and marketing initiatives for Company’s large and mid-market corporate travel accounts. Accounts with over $5 million in air revenue.

• Directed the account management team to add value to clients by identifying and analyzing opportunities to reduce costs, increase the client’s control in managing the travel portfolio and continue to increase the satisfaction level of the employee travel experience.

Sabre Inc., 1997 – 2003 - As a world leader in the travel marketplace, Sabre Holdings merchandises and retails travel products and provides distribution and technology solutions for the travel industry. Sabre employs over 9,000 employees in 130 countries and has revenues in excess of $2.5 billion.

Director National and Global Accounts, Montreal, – 2001-2003

• Lead a team of four account managers responsible for the sales development, customer service, and marketing initiatives for largest corporate travel accounts. Customers included American Express Travel, Carlson Wagonlit Travel, Navigant and BTI Canada (HRG), representing 45% of Canada’s revenue or in excess of $59 million annually.

• Awarded top market team in North America in 2002.

• Routinely interfaced with C-level executives.

• Assisted AMEX Canada, as a third party vendor, in their successful RFP bid to contract the travel contract for the Federal Government.

Account Director, Montreal, – 2000-2001

• Member of the core team established to respond to Air Canada’s bidding process for Information Technology, a $2 Billion RFP.

• The core team directed a group of 85 high performing individuals striving to unseed Air Canada’s current IT provider.

• Acted as the only Canadian participant on the team and was the conduit between Sabre and Air Canada and Sabre and our Quebec partner CGI Inc.

Regional Manager Eastern Canada, Montreal, – 1997-2000

• Managed a cross-functional team of Account Executives, IP Project Managers, Product Specialists and Customer Service Representatives, representing in excess of $30 million in revenue.

• Led the team responsible for the Canadian web technology direction, thereby reducing expenses in excess of $50 million.

• Negotiated contract renewals for three of the top five Canadian customers, representing $30 million in revenue.

• Negotiated contract conversion of one of the largest global travel agencies, which represents over $75 million in revenue for Sabre globally.

• Increased revenues by 30% in year one, in a year where the market was flat.

• During my tenure the Eastern Canada region achieved one of the highest market share levels in North America, with 72% in South Eastern Ontario and 68% in the greater Montreal area. These two levels represent an increase of ten basis points and eight basis points respectively over a two-year period.

• Successfully implemented cross-functional market teams in Eastern Canada, one year ahead of other regions in North America.

Sunquest Vacations / MyTravel Group, PLC, General Manager, Ottawa, 1993 - 1997 - MyTravel Group plc is a major player in the world's most active markets for air-inclusive holidays and other leisure travel services in the United Kingdom and Ireland, Northern Europe, and North America.

• Directed sales, marketing, and administrative initiatives for Company’s eastern Canadian territory. Oversaw the development and delivery of product lines to more than 800 local travel agencies.

• Generated sales that represented 67% of market’s annual revenues.

• Developed, along with the President, the Chief Financial Officer and the Underwriters Sunquest’s first prospectus, which was intended for an IPO in the summer of 1995.

Touram Inc. (Air Canada Vacations), Treasurer, Montreal, 1987-1993 Air Canada Vacations is a leading provider of flexible, best-value leisure, cruise, golf and custom tour packages and excursions at the highest standards to popular destinations for Canadians in the Caribbean, Asia, Central and South America and U.S.A.

• Assisted VP Sales in increasing sales by 30%-35% every year from 1990 to 1993 for a historical high of $300 million.

• Active member of a committee specially created to purchase subsidiary companies overseas and mandated to identify, recommend and implement the actions necessary to maximize return on investment, while minimizing negative effects of the start-up of the subsidiaries.

KPMG, Audit Senior, Montreal 1983-1987

• Lead a team of auditors in performing audits at some of KPMG’s largest customers in the Montreal area.

EDUCATION

• Post Graduate Studies in Accountancy Program-McGill University 1983-1986

• BBA- Bishop’s University 1980-1983

PROFESSIONAL DEVELOPMENT TRAINING

Wilson Learning The Counselor Salesperson

Negotiating to Yes

Managing Sales Performance

Change Management

Coaching for Improved Work Performance

The Belgard Group High Performance Work Teams

Customer Centric Systems, LLC CustomerCentric Selling

Contact this candidate