Internationally experienced marketing executive with excellent visionary and execution skills. Experience includes management positions spanning traditional Fortune 500 companies to highly dynamic entrepreneurial environments. Results-oriented, with demonstrated success in managing all areas of business. Leadership positions in E-Commerce, Product and Consumer Marketing, Business Development, Corporate Strategy, Professional Development, Customer Service, R&D and Finance. Initiator and strategic thinker, able to work with diverse personalities/cultures in multiple environments, building coalitions and partnerships. Customer-oriented values with the ability to deliver innovative, winning solutions. Exceptional communication skills including interpersonal, presentation, listening, and rapport building. Successful in building strong, cohesive teams who will get the job done.

ACHIEVEMENTS: LEARNING.COM 2010 - 2011

Vice President, Marketing and Solutions Management – Portland, OR

• Accountable for leading e-commerce, corporate marketing, product marketing, product and solutions design/management, professional services and customer support.

• Full budget responsibility for a combined $4.4M budget and 25 full-time employees.

• Led design and development of new e-commerce store experience, product offerings and coordinated, targeted campaigns.

• Restructured Marketing group and established time-to-market processes, accountabilities and feedback structures. Results: annual qualified leads generated grew to 12,000 (YOY 270%) while cost/lead decreased by 56%.

• Rebranded Learning.com: launched completely new www.learning.com on time and 30% below budget

• Established and communicated new corporate verbal identity and messaging framework.

• Transformed Product Management to a services-led solutions focus: established road-map reviews, metrics and facilitated cross-communication with Development, Marketing and Customer Support.

• Developed and launched Professional Development and Services packages based on customer life-cycle analysis. Resulted in 25% YOY revenue growth to $0.5M.

XEROX CORPORATION 2006 - 2010

Director, Services Platforms, NARS (North American Resellers) – Wilsonville, OR

• Responsible for the channel managed services business: vision, product roadmap, tactical services offering development, deployment and management.

• Services Platforms included: managed print services, business transformation services, and education services.

• Full P&L responsibility for all services through this channel in the US: overall annual program revenue grew from $4M in ‘07 to 14M in ‘08 to $20M in ’09; net contribution from -$400K in’07 to $3.7M in ‘08 and $5.5M in ‘09.

• Led all services marketing activities: marketing plan and budget, channel partner website, program collaterals and digital assets, pricing, sales tools, training and certification.

• Developed third-party alliances and strategic business partnerships to establish relationships within the channel.

Business Strategy Manager, NARS - Wilsonville, OR

• Created innovative go-to-market strategies for the Xerox North American Resellers (NARS) $650M group: product rationalization, placement/channels, pricing and promotion.

• Responsible for transitioning and merging Xerox’s dealer and higher-end reseller channels, with combined revenue of $80M: consolidation of field sales, marketing programs, promotional materials, partner portals, and systems.

• Led product planning and marketing activities for Xerox’s Channel Expansion initiative, including development of marketing and training collaterals, web-portals and sales guides.

• Led definition and design of deal registration (leads, opportunities, deals) system within NARS, including market pre-qualification and vendor selection.

MIXX INC., Accessory Design and Wholesale Company, Portland, OR 2004 - 2006

Chief of Operations and Financial Officer

• Part of the 3-person Executive team that took the company from $160K to $3.4M in 2 years.

• Led all strategic planning activities, creating and implementing a product design to market launch process, re-engineering the supply chain to enable the transition from a few small, specialty-oriented accounts to multiple large, departmental customers running EDI.

• Responsible for all HR and Finance activities within the company: monitoring key metrics, financial budgeting & forecasting, payroll, A/R and A/P, financial reporting to key investors and business partners.

XEROX CORPORATION 2000 - 2003

Regional Marketing Controller, Xerox Office Europe – Amsterdam, NL

• Regional finance partner for planning, forecasting and management for Xerox Office Europe (10 countries total)

• Monitored and reviewed key marketing-financial metrics with country directors.

• Established a new marketing budget tracking tool, greatly improving management’s visibility and control over marketing budgets and spend.

General Manager, FreeColorPrinters.com - Wilsonville, OR

• Managed and led a team of e-marketing and operations managers to fulfill business objectives and commitments for www.freecolorprinters.com (FCP). Results: grew printer units placed by 50% and revenue by 75% in less than 1 year (total program revenue growth: from $22M to $40M).

• Managed the creation of marketing and e-commerce plans through a pre-determined review, planning and communication cycle.

• Drove and managed key website metrics: traffic, applications, renewals, and referrals.

• Managed and grew online community of FCP customers and affiliate partners

• Established online risk management and improved credit controls through process/system analysis, external partner-ships and industry benchmarking. Results: unprecedented bad debt recovery and improved bad debt avoidance.

• Leveraged customer segmentation and feedback data to refine product offering, positioning, promotion and messaging, as well as overall program design.

• Reviewed and optimized FCP user experience, both for end-customers as well as affiliate business partners.

Worldwide Product Marketing Manager, Office Printing Business (OPB) Supplies- Wilsonville, OR

• Managed new product introduction activities relating to color supplies and media within Xerox OPB worldwide: product offering, pricing, messaging, packaging, and artwork.

• Established effective cross-functional relationships at multiple levels within the OPB organization, including logistics, finance and order management within a short timeframe.

• Planned and forecasted worldwide supplies revenue for the division and presented supplies outlook to senior management. Forecasts were consistently within 10% of actual results on a quarterly basis.

GRAPHIC PACKAGING CORPORATION, Portland, OR 1998 - 2000

Technical Director

• Managed and led the R&D and Quality Control teams, creating departmental business plans, developing strategic business objectives, driving resource alignment and managing personnel development programs.

• Successfully managed the product development cycle, from concept through product trials to fully ramped production. Results: extended product portfolio in a mature market to ward off competition and grow market share.

ZANDERS FEINPAPIERE AG, Bergisch Gladbach, Germany 1992 - 1998

Business Development Director, KANZAN Spezialpapiere Gmbh

• Directed and coordinated corporate business projects within a Japanese-German joint venture, requiring open and clear definition of corporate vision and project objectives/milestones as well as project management skills.

• Managed marketing communications both locally and internationally, coordinating company-internal activities with external advertising agencies. Successfully completed projects included corporate design, company image brochures, technical handbooks, web design and advertising campaigns.

EDUCATION Oregon Executive MBA – Portland, OR 1999

• An Executive MBA program offered by a consortium of the University of Oregon, Oregon State University and Portland State University, focusing on finance, marketing analysis and strategy, formulating and implementing corporate strategy, as well as international business.

B. Eng (Industrial Engineering) – Stellenbosch, South Africa 1991

• A Bachelor of Science degree in Mech. Industrial Eng. focusing on manufacturing, operations, IT & systems integration.

LANGUAGE SKILLS

German – Fluent

Dutch – Conversational

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