YVETTE M. APODACA

*** ******* **** **** vwn2tz@r.postjobfree.com

Holly Springs, NC 27540 407-***-****

MARKETING/PUBLIC RELATIONS MANAGEMENT PROFILE

Results-oriented, forward thinking professional with strong program management, analytical, & proficient communication skills. Proven ability to conceive and execute innovative, strategic, and cross-functional new-market penetration initiatives to drive business outcomes and improve the customer experience.

Program Management Market/Competitive Analysis Demand Generation

Direct/Email Marketing Sales Program Development Account Relationship Management

Negotiations Budget Management Presentations

Collaboration/Communication Leadership/Strategic Vision ` Microsoft Office Suite

SalesForce Bilingual in Spanish Understand Portuguese

E-marketing software: iContact, Constant Contact, Vertical Response, Genius

PROFESSIONAL EXPERIENCE

INTUIT HEALTH (FORMERLY MEDFUSION) • CARY, NC • (2009 – OCTOBER 2011)

Healthcare headquarters of Intuit, Inc. offering patient portals (SaaS platform) to the ambulatory sector

Marketing Manager

Managed strategic marketing and public relations initiatives to maximize market potential nationwide, drive revenue through a shorter sales cycle and improve the customer experience with direct customers and channel partners. Responsible for the development and execution of case studies, peer-to-peer selling programs, email marketing, webinars, public relations efforts, and marketing consulting to clients.

Produced national client case study program to validate portal value to potential customers; promote brand awareness, drive demand to fill the sales pipeline. Responsible for writing, publishing and pitching case studies.

Identified and cultivated relationships with national, regional and local media, and industry analysts to drive press coverage for the brand and ensure positive reputation and relationship management.

Developed a speaker’s bureau of thought leaders to present on the company’s behalf at Webinars and other major industry events.

Initiated and managed Social Media campaign garnering a substantial following.

Created compelling email marketing campaigns to drive high quality leads; yielded industry high results (28% open rate and 18% click through rate).

Developed repeatable and scalable peer-to-peer sales program that took sales reps from selling over the phone to cultivating in-person relationships; leading to shorter sales cycle and increased referrals (31 events in six months with 70% attendance; 60% demos, high opportunity-to-sale conversion).

Produced the largest source of demand generation to sales conversion with email marketing for Webinar programs.

Worked on team to review and improve CRM (Salesforce) data integrity and define requirements for CRM infrastructure and campaign reporting.

AUTOMATED LOCK SYSTEMS • ORLANDO, FL • (2005 – 2008)

Marketing Director (Contractor)

Developed, analyzed and executed marketing programs. Wrote technical product specifications, User Guide & marketing collateral. Managed website content, and provided technical support.

Created all marketing material for this startup company. Raised brand awareness with advertising and email marketing campaigns.

Yvette M. Apodaca Page 2

INSURANCE OFFICE OF AMERICA (IOA) • LONGWOOD, FL • (2003 – 2005)

24th largest privately held insurance agency in the nation

Director of Corporate Marketing/Public Relations

Developed marketing business plan to achieve strategic objectives. Responsible for directing the concept, design, development, and production of corporate and independent agent communications, including: advertising, brochures, direct mail, fact sheets, trade show booth panels, internal and external newsletters, proposals and specialty items. Developed and implemented public relations local and national plan representing 15 branch offices nationwide; handled and maintained media relationships, finding local news and stories. Provided direction in the redevelopment of corporate website. Supported five IOA sub companies with marketing efforts.

Marketing and public relations effort significantly increased brand positioning and awareness.

Development of sales enablement tools helped agents increase sales by 38%.

WELCH HEALTHCARE & RETIREMENT GROUP • NORWELL, MA • (1995-2003)

$60 million senior healthcare company offering a full continuum of care

Director of Communications

Developed and managed corporate and Adult Day Health marketing plans and budgets. Managed corporate and Assisted Living collateral development, and print and radio advertising, including: creative and design strategies, printing, price negotiation, inventory, fulfillment, ad placement, and budgets. Developed local and national public relations campaign, managed and executed trade shows and special events. Composed, edited, and managed distribution of corporate and staff newsletters. Organized and managed website content and corporate database.

Adult Day Health marketing plan and budget was instrumental in achieving a 100% attendance.

Budget management reduced spending and increased savings.

Public relations efforts produced significant local and national media exposure.

Twice awarded the Mature Media Award for Assisted Living direct mail piece and corporate newsletter.

SOUTH SHORE CHAMBER OF COMMERCE • QUINCY, MA • (1993-1995)

Largest Chamber of Commerce in Southern Massachusetts

Marketing Representative

Responsible for identifying qualified prospects and working sale from lead to sales conversion.

Successfully exceeded monthly quota of new members and renewals.

PILKO & ASSOCIATES • HOUSTON, TX • (1988-1992)

Environmental consulting firm

Marketing Assistant

Responsible for identifying and qualifying large companies for site selection/facilitation market. Managed ad placement, direct mail campaigns, and publicity for trade publications; supported in developing marketing plan.

Team member for set-up, design and implementation of a network accounting/project management software package.

Successfully coordinated regional marketing campaigns to drive new business.

Generated and edited proposals for numerous assessment/remediation projects. Handled weekly revenue forecasts and monthly man time projections.

EDUCATION

Marymount College, Tarrytown, NY – Marketing/Communications

The American University, Washington, DC – Communications

Continuing Education Credits:

o Creative Marketing, Project Management, Time Management, Essentials of Communication, How to Communicate with Tact & Finesse, Medical Transcription

-References furnished upon request-

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