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Press Secretary, Marketing and PR Specialist

Location:
Indianapolis, IN, 46217
Salary:
45,000
Posted:
May 31, 2012

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Resume:

**** **** ******* *****, *, Indianapolis, IN *****

Heather N. Richey

Phone: 812-***-****

Email: vpcfio@r.postjobfree.com

WORK EXPERIENCE

Indiana House of Representatives, Press Secretary Dec. 2010 – Present

Manage caseload of eight state representatives news releases, e-newsletters, columns, statements and publications daily

Spearheading and strategically creating social media expansion and statewide media day plans for 92 counties

Supervise and produce content for caseload’s websites including copy, photos, videos, links and posting of news releases

Organize press conferences and statewide media interviews for radio, TV and print weekly

Record, edit and distribute audio media for radio and TV stations

Monitor and analyze media coverage daily

Organize marketing materials for eight state representatives

Oversee and edit work of a member of session staff

Conner Prairie Interactive History Park, Marketing and Public Relations Assistant May – Nov. 2010

Developed and coordinated internal communications in monthly publications

Assisted with development of a strategic social media plan and managed tactics

Edited press and public relations materials and assisted with press material writing

Oversaw and managed staff blogs weekly

Researched, reported and educated team on best practices and new platforms, tools and opportunities

Assisted with media requests, promotions and partnerships

Tracked and assisted with analysis and reporting of media coverage

Wrote copy and assisted with vendors for various marketing projects

Assisted with grassroots marketing efforts and ticket trade advertising with radio and TV stations

Oversaw and edited work of a member of summer staff

Mike Murphy for United States Congress, Communications Director March – May 2010

Organized press conferences and created press kits and visuals

Produced, edited and distributed news releases and informational postcards

Expanded and created social media efforts daily

Assisted in grassroots outreach

Monitored and analyzed media coverage daily

Indiana House of Representatives, Communications Intern Jan. – March 2010

Produced news releases, e-newsletters and columns daily

Created statements and speeches for state representatives

Recorded, edited and distributed audio media for radio stations

Documented legislative sessions and cable tapings

Posted news releases, columns, statements etc. onto state representatives’ websites

Monitored and analyzed media coverage daily

Organized several press conferences throughout the legislative session

Photographed representatives during session, award ceremonies and press conferences for use in publications and archives

Position held while pursuing degree:

WNIN (PBS and NPR affiliate), Marketing and Events Management Intern Aug. – Dec. 2009

Created comprehensive marketing plan for 2009-2010 Community Cinema Series

Researched and scheduled experts for network appearances

Researched and distributed promotional materials to new advocates

Worked closely with Vice President of Development and University Events Board to increase attendance and local interest

CONTINUED…

6602 Cape Neddick Court, B, Indianapolis, IN 46217

Heather N. Richey

Phone: 812-***-****

Email: vpcfio@r.postjobfree.com

EDUCATION

University of Indianapolis, Indianapolis, IN Dec. 2013

Masters of Business Administration, Marketing

GPA: 3.9/4.0

University of Southern Indiana, Evansville, IN Dec. 2009

Bachelor of Arts, Public Relations and Advertising

GPA: 3.6/4.0

ACTIVITIES AND HONORS

Lighthouse Christian Ministries, Volunteer 2011

Public Relations Society of America (PRSA), Member 2010 – Present

Public Relations Student Society of America (PRSSA), Chapter President Sept. 2007 – Dec. 2009

Created and coordinated annual membership drive event for student organizations

Increased membership by 20 percent for two consecutive years

Approached local businesses to sponsor fundraiser; secured seven of 12 sponsors

Attended national PRSSA conference in 2007, 2008 and 2009

Elected as Chapter Vice President of Member Services in Fall 2009 and as Chapter Secretary in Spring 2008

International Student Exchange Program (ISEP), Amsterdam, the Netherlands Feb. – July 2009

ISEP Ambassador for USI in Fall 2009

Discussed the program with interested students and hosted informational booth

Newburgh Fourth of July Celebration, Student Chairman May – July 2008

Performed numerous support and leadership roles alongside town events board

Produced news releases for main events

Managed volunteers in gaining corporate sponsors

Toastmasters, Member 2007

SKILLS

Attend social media and blog seminars and workshops

Attend public relations seminars

Attend writing seminars and workshops

Proficient with the following programs:

o Microsoft Office Suite

o Adobe Photoshop, InDesign and Soundbooth

o Cool Edit Pro

o Legisoft



Contact this candidate