Chantal THAI

Digital Marketing / Marketing & Brand Management / Purchasing

Consumer Packaged Goods / General Management

Multilingual General Manager with the ability to oversee the day-to-day operations and assets management of a company, shape and strengthen a brand or product's identity. Strong negotiator with a successful track record of building strategic partnerships and deals. Self starter with ability to work in a highly demanding and often ambiguous environment with strong attention to detail and exceptional organizational skills.

o Marketing & Brand Management SEO/SEM/ Web analytics

o Digital Marketing- Ecommerce Purchasing and Sales Negotiations

o Brand Equity and Positioning New Product Development

WORK EXPERIENCE > 6 years

GOTHAM RETAIL VENTURES, INC., E-commerce Retailer New York, NY

Digital General Manager www.gotham-beauty.com Jan ‘11 - Present

Natural Skincare & Cosmetics

o Direct report to CEO- Responsible for the overall site strategy, growth & profitability, through SEM/SEO, product management, on-site merchandising & marketing, vendor & inventory.

o Finance: Write budgets, financial plans, P&L, break even analysis, negotiate with supply partners.

o Brand Marketing & Communication: Develop and execute marketing plans, product mix, public relations, customer acquisition/retention (couponing, direct marketing, advertising, social media).

o SEM/SEO: Optimize traffic and sales through natural search channel, paid search & display campaigns, (22,000+ unique visits/month). Report and analyze web analytics, ecommerce transactions for best ROI, budget allocation.

o Website administration: Ecommerce platform operations and training, developers and designers coordination.

o Logistics and Fulfillment: Manage transition to outsourced warehousing & fulfillment, including development of cost-benefit analyses.

o Customer Services: Implement systems & processes to maximize customer satisfaction, leverage brand reputation and increase repeat orders.

o HR management: Recruitment, development & retention of talent. Supervise team of 3.

OFFICE DEPOT® BUSINESS SOLUTIONS Paris, France

Brand Manager Purchaser BtoB Oct ‘07 – Oct ‘09

Professional Hygiene & Facilities: 1000 SKUs, Sales $110M.

Realspace® Furniture, Lighting & Accessories: 1500 SKUs, Sales $40M.

o Gross Margin +15%, Sales +30%, Customers activation +40%. Supervised 2 assistants.

o Worked cross-functionally with top management, sales, customer service, operations, editorial.

o Responsible for growth & profitability, developed reports & financial forecasts.

o Negotiated contracts with 50 vendors (cost prices, terms, rebates, promotional allowances).

o Supported key accounts, 500 sales reps, big deals & tenders.

o Developed and executed marketing programs, private brands & eco-friendly product assortment.

o Produced annual, seasonal catalogues and promotional brochures.

o Coordinated supply chain operations, provided inventory forecasts.

OFFICE DEPOT® BUSINESS SOLUTIONS Paris, France

Sales Account Executive BtoB Jul ‘06 – Oct ‘07

o Increased annual sales by +58% (Total $72K) and opened +27 new accounts.

o Developed 80 small and medium business accounts.

3M™, Home Care Paris, France

Brand Manager, Scotch-Brite® BtoC Jan ’05 - Dec ‘05

o Managed a $1M budget. Completed new product innovations from concept to customer.

o Created and expanded marketing strategy, advertising and promotional plans.

o Analyzed syndicated research data (Nielsen, TNS Global, GFK).

ACCO® BRANDS, Computer & Accessories Paris, France

Product Manager Associate, Kensington® BtoB Apr ‘04 - Sept ‘04

o Assisted with marketing mix development and new products launch for France & Spain.

o Developed a new catalogue design, press advertising, promotional plan.

EDUCATION

IAE GUSTAVE EIFFEL Paris, France

Masters Degree in Marketing - Major: Product and Brand Management Dec 2005

UAB, UNIVERSIDAD AUTONOMA DE BARCELONA Barcelona, Spain

Bachelors Degree in International Finance & Business Affairs Sept 2004

CONTINUING EDUCATION COURSES & ACTIVITIES

Certifications: Certificate in Finance and Investment - Baruch College, New York, NY; July 2011.

Corporate Trainings & Workshops: Creating Effective Teams & Partnerships / Conflict, Negotiation & Decision Making / Customer Relationship Management with Environworks LLC, New York, NY; Jan-July 2011.

Negotiate and Close a deal / Canvassing Techniques with Office Depot – Paris, France; July 2007.

Member of the French American Chamber of Commerce, New York, NY, since 2011.

PERSONAL/ TECHNICAL SKILLS

Technical skills: Proficient in Excel, Power Point, Word.

Sales reports: Business Object, Webi, Powerplay

Ecommerce: Shopify, Google Analytics, Google Ad Words, Mailchimp, Desk.

Language skills: Fluent in English, Spanish and French; Conversational in Vietnamese.

5 years of Salsa dancing. Design and abstract art (Kandinsky, Hundertwasser, Miro, Klee).

References available upon request

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