Global Branding & Product Marketing Professional

MICHAEL GAUTHIER

Portland, OR 415-***-**** *****@*******.*** www.linkedin.com/in/michaelgauthier

GLOBAL BRANDING & PRODUCT MARKETING PROFESSIONAL

Delivering dynamic global branding and creative product leadership through continuously evolving markets, proactive innovation, intense customer focus and demonstrated profitable results

Award-winning global brand/product marketing manager successfully conceptualizing and driving multifaceted product and brand building initiatives. Demonstrating innovative leadership in directing cross-functional teams through entire life cycles of product development, from requirements definition through integration, launch, and post-launch success. Leveraging extensive expertise in creative campaign execution, partnership management and advertising platforms to define and consistently exceed all corporate branding objectives. Managing multiple priorities within tight deadlines, ensuring clear communication with executive teams to guide and satisfy business requirements, delivering significant revenue growth and measurable return on investment.

Core Product and Brand Management Expertise:

Product Management SEO/SEM Social Media Strategies Direct Marketing (email & print)

Business Development Digital Media Customer Acquisition Online Marketing & Advertising

Interactive Development Web Analytics/Strategy Executive Presentations Experiential Marketing/Events

Customer Segmentation Strategy Development Category Management P&L Management/Analysis

GLOBAL BRANDING AND PRODUCT MANAGEMENT EXPERIENCE

GROUP MANAGER, GLOBAL MARKETING 2008 - present

Baxter Bioscience, Westlake Village, CA

Served on a global marketing team and led 3 marketing managers in international commercial development efforts, extending cross functional expertise to lead product life-cycle and new brand development, emerging market expansion and direct-to-consumer marketing. Leveraged detailed product knowledge, collaborating with research and development, scientists, regulatory, legal and marketing communications teams to establish consumer segmentation and create product and marketing requirement documents. Conceived, created and executed innovative marketing campaigns, boosting brand development, expanding market access and satisfying product goals.

Increased customer acquisition by 60% and accelerated campaign timelines to save the company approximately $3M through pioneering the development and launch of a targeted direct-to-consumer outreach program combining GapStudy.com, targeted SEO/SEM strategy, Google Ad campaign, Google TV, and an interactive response platform. Significantly accelerated customer acquisition and exceeded all benchmark objectives for this 18-month project.

Secured funding to increase product communications output by 300% by introducing new process for global marketing communications to drive pre-launch efforts. Leveraged support from agency partnerships and implemented best practices for a $1B franchise.

Drove new customer interaction and generated leads through branding and executing trade shows and exhibitions around the world. Designed exhibits, developed interactive digital displays, positioning, messaging and marketing collateral and led strategy to perpetuate new customer acquisition.

ASSOCIATE DIRECTOR, New Product Commercial Leader 2007-2008

Jazz Pharmaceuticals INC., Palo Alto, CA

Directed product strategy, creating two pre-commercial plans for the company’s most advanced and valuable late-stage asset. Collaborated with R&D to define market needs, competitive landscape and drive required features. Led market research with key thought leaders to inspire early product usage and advocacy. Designed target product and audience profile and lifecycle management tactics to support key product indicators in a highly consumer-driven market.

Solidified global program development alignment between commercial and scientific affairs teams through developing and expanding collaboration with European alliance partner, driving cohesive efforts to satisfy brand goals and metrics for success.

Simultaneously led three core teams including commercial strategy, marketing communications and advocacy development to define and direct comprehensive product launch strategy.

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PRESIDENT & MANAGING PARTNER 2006 -2007

MRG Healthcare Consulting, LLC, San Francisco, CA

Provided expert marketing and product development advice and leadership to multiple clients including advertising agencies, life science companies, investment analysts and marketing communication agencies. Combined focused analytics and customer-centric perspective with concise and effective communication to determine client needs and provide creative solutions.

Sustained annual revenues of $700M and top market leadership position for a key brand through the creation and execution of an inventive campaign to counter the launch of a major competitive entrant into client’s core market space. Led multiple cross-functional teams, internal groups and outside partnerships to connect brand with consumers, create deeper brand affinity and extend customer loyalty.

SENIOR PRODUCT MANAGER, Rituxan® RA 2005 -2006

Genentech, San Francisco, CA

Led multiple teams and agency professionals to launch a highly successful new product. Directed Key Opinion Leaders advocacy program and developed a metrics-based approach for tracking launch communications’ program success. Managed an $11M budget and delivered comprehensive results defined by strong product leadership and high return on investment.

Enabled 1st year sales of over $200M and managed 25% of total marketing investment budget, exceeding all franchise and corporate objectives and delivering significant return on investment.

Led two launch sub-teams resulting in rapid market uptake and recognized companywide as the product champion and top contributor to the highly successful launch of Rituxan® for R.A. Presented with Genentech Award of Excellence for exemplary contributions to cultivate vital market leadership throughout the entire campaign life cycle.

PRODUCT MANAGER, Mirapex® 2003-2005

Boehringer Ingelheim, INC., Ridgefield, CT

Directed Mirapex® brand team, marketing promotions and commercial operations and managed $12M-$18M budget. Created an innovative direct-to-consumer website with features that enhanced customer experience and unified global brand elements.

Increased product sales by 75%, elevated brand profitability to #2 in the company and received corporate award for Best Plan of Action campaign for leading the development and implementation of a highly successful global rebranding campaign composed of a new creative design, targeted product positioning and re-focused messaging strategy.

Served as the commercial leader with global and European affiliates, leading all aspects of promotions, agency management, PR, campaign development, lifecycle management, international congresses, and communications strategy.

HEALTH CARE SALES REPRESENTATIVE 1996-2000

DIFLUCAN® GLOBAL BRAND ADVISORY TEAM

PFIZER, INC., New York, NY

Achieved #1 ranking in regional sales performance and District of the Year Award for driving the successful launch of 4 new products including Celebrex®, Aricept® and Viagra® each attaining over 250% of launch year sales quotas.

Recognized companywide among the top 10% in sales performance and awarded prestigious Circle of Excellence as a professional health care sales representative (1996-1998).

Increased overall revenue growth by 136% in two years, and ranked #1 out of 75 sales representative in the Northeast Region for total sales volume.

EDUCATION & PROFESSIONAL DEVELOPMENT

MASTER OF BUSINESS ADMINISTRATION, MARKETING AND FINANCE 2000 - 2002

Cornell University, Ithaca, NY

Teaching Assistant, McAllister Marketing Award Winner, Captain - Men’s Hockey Team, Johnson School Admissions Committee

BACHELOR OF SCIENCE, ENGLISH AND EDUCATION, Summa Cum Laude 1992

University of Connecticut, Storrs, CT

Drummer - University Marching Band, Delta Tau Delta, Academic Tutor for NCAA Division I Program Athletes

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