DENNY BULCAO

SENIOR-LEVEL WRITER / EDITOR / PROOFREADER

CELLULAR: 619-***-****

E-MAIL: vgg56x@r.postjobfree.com

WEBSITE: http://www.DennyWrites.com

WRITING/EDITING SAMPLES: http://www.dennywrites.com/samples.htm

LINKEDIN PROFILE: http://www.linkedin.com/in/dennybulcao

Possesses ten years of experience providing writing, editing, and proofreading services to develop high-impact advertising, marketing, and communications for clients in diverse industries, including financial services, medical, legal, e-commerce, print and online media, computer hardware/software, engineering, construction, automotive, and accounting.

Works well independently and collaboratively to create, organize, review, edit, and maintain high-quality print, web and mobile device content; excels within fast-paced environments requiring keen attention to detail; accuracy in reporting, writing, and research; and an ability to meet strict deadlines.

Offers proven talents in synthesizing complex ideas into focused and engaging content; translating technical/scientific jargon into clear, understandable copy for various audiences; and utilizing social media applications/methods to maintain and increase consumer engagement.

Core Competencies: Copywriting/Editing; B2B and B2C Content Creation; Sports/News/Opinion/Editorial Writing; Corporate Communications; Public Relations; Interviewing; Presentations; Quality Control; Client Relations; Negotiations; Transcription; Shorthand

Technical Proficiencies: Macs; PCs; Microsoft Visio, PowerPoint, SharePoint, Word, Excel, Outlook, InfoPath, Access; Adobe Acrobat, Photoshop; Tridion; Corel; HTML; STML; SGML; Citrix; ADEPT; MEPS; Snagit; Documentum; WordPress; Web Content Creation/Updating; Blogging; Internet Research

EXPERIENCE

U.S. Bank, Senior Interactive Writer / Editor, San Francisco, CA 7/12 10/12 (contract)

Overall

The Senior Interactive Writer/Editor originates and edits content for the Mobile platform in accordance with defined content responsibility roles. Interacts closely with Content Strategists and marketing copywriters to achieve stated site goals.

Responsibilities

Strategic:

• Understands and contributes to the development of content standards and strategies.

• Conversant with web writing/editing best practices and standards.

• Conversant with design and technical needs and restrictions of site.

• Understands and supports appropriate business messaging across the website.

• Understands and interprets technical and design documentation (e.g. wireframes, use cases, technical specs, design specs, etc.).

Tactical:

• Writes and/or edits content that adheres to standards and strategies and meets user and business needs and goals.

• Collects content assets provided by business lines, marketing, and other contributors and repurposes/edits to adhere to standards and strategies.

• Composes and/or edits error messages in collaboration with technical staff.

• Composes/edits instructional text.

• Copy edits marketing, business line, and other site messaging.

• Maintains Content Strategy Guide.

• Reviews and edits content contributions from all business lines and partners.

Lexmark, Lead Worldwide Marketing Writer Hardware Products

Lexington, KY 4/12 – 7/12 (contract)

• Wrote edited and proofread Lexmark B2B and B2C marketing and advertising copy with a focus on products and hardware.

• Developed campaign strategies to drive revenue for targeted vertical markets to meet revenue targets while staying within budget.

• Interfaced regularly with stakeholders and subject matter experts, including industry consultants, product marketing managers, field sales representatives and executives to gather relevant information and get campaign strategies and touches approved within the organization.

• Negotiated with creative agencies, industry analysts and others to create appropriate assets with a horizontal and/or vertical focus to key and target accounts.

MetLife, Senior Writer / Editor, Auto & Home eBusiness, Warwick, RI 11/11 – 4/12 (contract)

• Responsible for digital content management and workflow for all of Client Auto & Home's online presence.

• Responsible for the conception and execution of innovative copy and content including all aspects of digital marketing - large web initiatives, micro-sites, landing pages and e-mail campaigns.

• Develop and manage processes for content creation and delivery; sometimes within the context of a content management application and sometimes not.

• Work with teams across the business to deliver appropriate content to websites.

• Work closely with Information Architects and Visual Designers in a team environment under tight deadlines.

• Use more than one voice while writing long form or headlines.

• Juggle multiple projects simultaneously and work closely with the business, Legal and the MetLife User Experience team.

• Use web publishing best practices including SEO

• Create content to improve user experience and for online media, Public Relations, social media and mobile/tablet devices.

Bailey Gardiner Creative, Proofreader, San Diego, CA 5/10 – Present (freelance)

• Proofreads and copy edits advertising, public relations, social media marketing, and internet marketing copy under tight deadlines.

PayPal/eBay, Senior Web Writer, Global Content, Austin, TX 5/11 – 11/11 (contract)

• Created compelling content based on user needs, business objectives, and product knowledge.

• Became a subject matter expert in assigned product areas.

• Collaborated with user interface and visual designers, product managers, and developers.

• Presented work and communicated content strategy to teams.

• Analyzed data to evaluate content strategy and drive continuous content improvement.

• Upheld content quality standards to maintain consistent writing style and voice site-wide.

• Understood and adhered to brand, stylistic, legal, localization, and international requirements.

• Applied knowledge of the product development lifecycle, milestones, and deliverables.

USAA, Senior Web Content Writer / Editor, San Antonio, TX 12/10 – 5/11 (contract)

• Created effective web and mobile device content for each assigned content request assigned through the Content and Publishing Department front door.

Writing included but was not limited to:

• Content for web application quote, buy, or service flows.

• Banner marketing copy.

• Demand generation email marketing.

• Advice article content.

• Error and confirmation messages.

• Alternate copy treatments for all content exposed to A/B testing exercises.

Accomplishments:

• Completed over 300 projects, significantly improving USAA.com’s content quality and increasing website traffic.

TBA Global, Proofreader, New York, NY 10/10 – 10/10 (contract in Anaheim, CA)

• Proofread a Boehringer Ingelheim Pharmaceuticals training program in a fast-paced environment under tight deadlines (with overtime hours).

Mitchell 1, Technical Editor, Poway, CA 9/10 – 10/10 (contract)

• Researched, developed, and edited commercial vehicle diagnostic and repair information for incorporation into Commercial Vehicle Group applications.

• Used the Mitchell Electronic Publishing System to research and compile diagnostic, repair, and other pertinent data as well as verify the technical accuracy and consistency of information within established guidelines.

• Working in a team environment, contributed to the achievement of organizational objectives.

• Prepared and submitted project status reports for each assignment as requested.

• Maintained a professional and cooperative attitude within the CVG Editorial Department and with all support groups.

• Achieved a working knowledge of current commercial vehicle applications.

Hitachi Data Systems, Technical Editor, Santa Clara, CA 1/09 – 5/10

• Consistently hit strict deadlines with perfect results, generating additional technical work as a proofreader and copy editor of internal documents and documents prepared for client use.

PETCO Animal Supplies, Inc., Online Copy Manager, San Diego, CA 11/08 – 2/09

• Wrote, edited, and proofread (under deadline) PETCO.com content, email advertising/marketing material, daily blogs, press releases, white papers, and additional correspondence.

• Ethically wrote within SEO/SEM guidelines to increase traffic and PETCO revenue.

Accomplishments:

• Measurably increased traffic and revenue for PETCO through creative development of website content, e-mail advertising/marketing material, blogs, press releases, white papers, and additional correspondence, in accordance with search engine optimization/search engine marketing (SEO/SEM) guidelines.

DriveOK, Inc., Senior Copywriter, San Diego, CA 3/08 – 11/08

• Wrote, edited, and proofread website content, email advertising, brochures, flyers, pamphlets, user guides, product/customer service manuals, blogs, press releases, white papers, and additional marketing communication daily under tight deadlines.

• Ethically wrote within SEO/SEM guidelines to increase traffic and revenue.

Accomplishments:

• Created Page 1 Google ranking for two DriveOK Inc. websites within two months, which played a key role in dramatically increasing sales of the company’s GPS fleet tracking devices.

• Earned four out of four possible performance bonuses in eight months of employment.

Training Systems Design, Proofreader, Los Angeles, CA 8/07 – 11/08

• Consistently hit strict deadlines with perfect results, generating additional technical work as a proofreader and copy editor of internal documents and documents prepared for client use.

The Associated Press, Newsperson/Sports Writer, San Diego, CA 1/04 – 11/08

• Authored game stories and feature stories, maintained game statistics, and attended press conferences for the San Diego Chargers, San Diego Padres, Team USA Softball, boxing events, college athletic events, and various other games for The Associated Press.

• Prepared and released Southern California news for The Associated Press news wire.

• Took phone calls and conducted interviews under very tight deadlines.

The San Diego Union-Tribune, Sports Writer, San Diego, CA 8/03 – 11/08

• Wrote over 200 published game stories and personal profile (feature) stories.

• Interviewed players and coaches and consistently hit very tight deadlines.

Accomplishments:

• Created the first-ever San Diego County high school tennis rankings.

OTHER RELEVANT EXPERIENCE

Public Relations Manager, The All American Football League, San Diego, CA 2006

TV News Reporter, KBAK-TV (CBS MARKET #125), Bakersfield, CA 2005

TV News Anchor/Reporter, KREX-TV (CBS MARKET #184), Grand Junction, CO 2004-2005

CLIENTS

Hitachi * HD Supply * State Bar of California * San Diego Gas & Electric * Jacobs Engineering Group * Tapestry Solutions * eJustice Legal Marketing Solutions * Levitz, Zacks & Ciceric, CPAs * All American Football League * NextWave Wireless * Sullivan International Group * KFMB-TV San Diego (CBS) * Ceatus Media Group * Pacific Law Center

EDUCATION & TRAINING

Saint Mary’s College of California

Bachelor of Arts, Communication

Department of the Army

Certificate of Training in Department of Defense Information Assurance Awareness

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