Adriane S. Broili

[Design. Trend Forecasting. Brand Strategy]

** **** ******* ******* #** . Cincinnati, OH 45202 . 917-***-****

upho4c@r.postjobfree.com

Professional Experience

Trend and Design Consultant 1/2012- current

Trend Forecaster/Designer/Brand Strategist

• Research, design and articulate movements in social, cultural and aesthetic trends to inspire design and brand teams to envision the future of their design and marketing strategies.

Doneger Group [Fashion industry intelligence company] 9/2010- 12/2011

Creative Director

• Tracked and forecasted socio-cultural and seasonal fashion trends, fostering profitability and innovation for high profile clients including Target, Macys, J.C. Pennys and other international retailers.

• Designed, wrote and ideated seasonal trend publications.

• Presented and consulted with clients and the key presenter at the international trend and color symposiums.

Lifetime Brands [Kitchen and home décor brand company] 12/2009- 9/2010

Trend Analyst/Designer

• Tracked and forecasted socio-cultural and design trends to direct overall competitive strategy, product design marketing insight and packaging direction for brands including Kitchen Aid, Mikasa and Calvin Klein.

• Researched and analyzed current competitive landscape and future markets through attendance and assessment of domestic and foreign design shows and observing the continual trans-medial pulse.

• Created and delivered directional quarterly trend presentations to both internal teams and clients.

LPK [International design and brand agency] 6/2007- 9/2009

Senior Trend Analyst

• Tracked socio-cultural trends to forecast shifts in consumer behavior and direct product, category and corporate strategies to result in competitive advantage for clients including Proctor and Gamble, Kraft and Microsoft.

• Contributed to development of trend forecasting methodology, sharing with conference audiences and coauthoring articles for mass and trade publications including DMI, ISDA and New York Times.

Education

University of Cincinnati 2003-2008

College of Design, Architecture, Art and Planning

Bachelor of Science in Design: Fashion Design and Product Development [GPA: 3.8]

Skills

Trend forecasting, Brand strategy, Landscape Scenario Planning, Design drawing, Fashion Illustration, Print and Pattern design, Publication layout and execution, Adobe Illustrator, InDesign and Photoshop, Keynote, Powerpoint, Microsoft Office, Computer Aided Design and Communication

Involvement and Leadership Experience

• Adjunct Professor at University of Cincinnati’s DAAP program in Product Development (currently)

• Intertextile Apparel Fabrics Leadership Team: Concepted and created onsite international trend forum

• Cincinnati Chamber of Commerce: Speaker and educator on the future state of social media

• Cincinnati Pecha Kucha: Speaker with focus on the future state of technology: Cyborgs

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