Josh Wu

Irvine, CA *****

A visionary MBA with marketing and brand strategy consulting experience, resulting in exceptional strategic recommendations for Fortune 100 companies and small/medium businesses across multiple industries. Proven strength in project management through orchestrating strategy with creative teams. A history of creating and progressing the brands of new and existing products by developing integrated marketing campaigns, designing brand guidelines, and conducting competitive and industry research (Nielson, GIS, DataMonitor, and more).

EXPERIENCE

CritWalls.com 09/2010 – Present

Chief Marketing Officer

Responsible for marketing, brand creation, and pricing strategies, as well as driving and executing all initiatives to bring CritWalls to market

• Created CritWalls’ business model, value propositions, and 5-year marketing objectives

• Directing software company to create the CritWalls product by defining requirements, communicating vision, and managing timelines

• Awarded 1st place out of 90 teams in The 2011 Business Plan Competition at the Paul Merage School of Business

Innovation Protocol, Los Angeles, CA Spring 2011

Creative Brand Strategy Intern

Creating brand platforms through strategy, design, and execution for a diverse portfolio of companies

• Successfully launched the global branding of an entirely new PayPal product by creating its identity, writing its brand positioning and value propositions, and differentiating it from competitors

• Involved in client engagements by communicating progress and presenting deliverables beautifully

BizM3 Mobile Marketing, Aliso Viejo, CA Winter 2011

Marketing Intern

Explored technologies from NFC chips to QR-codes for implementation into products & marketing campaigns

• Communicated BizM3’s accomplishments by creating case studies through research and client interviews

Wet Seal, Foothill Ranch, CA Fall 2010

Lead Marketing Consultant (under NDA)

Constructed strategic recommendations for executive team by aggregating competitive and industry trends

• Managed team of 7 by setting individual goals, organizing meeting objectives, and brainstorming ideas and strategies to pursue for further development and research

• Conducted focus groups for brand feedback across several demographics, including a large group of 70 and small groups of 6-10

PC Mall, Torrance, CA Summer 2010

Brand Marketing MBA Intern

Drove the Small Business Network’s growth by designing ad campaigns, recruiting small businesses, creating partnerships with companies, hosting business conference events, and strategizing social media efforts

• Increased website visits by more than 600% after revamping site based on Google Analytics for content, features, and usability best practices

Vociti Technologies, Tustin, CA 01/2010 – 6/2010

Lead Consultant

Developed product recommendations for Vociti’s next generation of automotive infotainment systems

• Created and presented competitive analysis, product features, and growth trends to executive team

Liberty Mutual, Portsmouth, NH 06/2007 – 08/2009

Associate Systems Administrator

Coordinated developers, DBAs, and deployment teams across international offices to build sophisticated software applications while managing rigorous monthly releases into live Liberty Mutual environments

• Led Build Management team over 20 months on $2M technology-migration project, which demanded project planning, debugging code, environment configurations, deployments, and creating installation packages

• Provided centralized systems administration, operational support and problem resolution for large, complex UNIX systems

• Co-Administrator for the Synergy support desk (a Source-Control application)

• Automated entire application builds through Unix scripting, which reduced manual input by 95%

• Selected to be extensively involved in New-Hire Program through mentoring, setting objectives, and creating learning plans

EDUCATION

The Paul Merage School of Business at UC-Irvine, CA 06/2011

Master of Business Administration, Marketing

• Vice President of Internal Affairs, Merage Student Association

• Active member of Merage Marketing Association, Merage Business Technology Association

• Faculty Fellowship Award

• Awarded highest individual and group presentation skills of entire MBA class in final Marketing project

Bradley University, Peoria, IL 05/2007

Bachelor of Science, Management Information Systems

• Graduated Cum Laude, Multiple Dean’s list, Studied abroad (London 2005)

CERTIFICATIONS AND ADDITIONAL INFORMATION

• Lean Six-Sigma certified: Yellow belt; George Washington University certification in Project Leadership and Fundamentals of Project Management

• Extensive software knowledge in GIS Suite’s Allocate and MapInfo Pro, Google Analytics, JMP, Adobe Photoshop CS4, UNIX, IBM’s BuildForge

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