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Broadcast, Advertising, PR

Location:
Pensacola, FL
Posted:
July 13, 2010

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Resume:

Lauren R. Smith

EDUCATION

University of Michigan, Ann Arbor, MI August 2009

Bachelor of Arts, Screen Arts and Culture

Bachelor of Arts, Communication Studies

University of Nicosia, Nicosia, Cyprus Winter 2009

Study Abroad Program: Communications concentration

EXPERIENCE

WTVS Detroit Public TV Wixom, MI

PRODUCER April 2010 - June 2010

Produced the national Public TV program and DVD, "Anti-Cancer."

•Coordinated and executed production budget and production schedule: delivered program and DVD on time and under budget.

•Hired creative team and managed all aspects of production including: graphic design, set design, editing, and more.

•Created proposals, on-air promos, press releases, ads, and utilized social media to sell and promote the program and DVD.¬

ASSOCIATE PRODUCER January 2010 - March 2010

AP for the national Public TV pledge special, "Start-up Nation"

•Wrote, produced, and edited promos to create buzz about the show.

•Produced and directed roll-ins to add interest to the live-to-tape format.

•Wrote press releases and invitations to build audience and viewership.¬

ASSISTANT DIRECTOR October 2009 - January 2010

•Contributed to the direction of numerous live and live-to-tape television programs.

•Provided support and input to producers.¬

INTERN June 2009 - September 2009

•Supported producers on numerous local and national productions.

•Participated in all phases of TV development, production, and promotion.

WXYZ Channel 7 News Southfield, MI

INTERN May 2008- September 2008

•Assisted crew and reporters in studio and on-location

•Researched and wrote stories, initiated interviews, produced packages.

SKILLS

•Excellent verbal and written communication skills, demonstrated by locally and nationally distributed proposals, press releases, and scripts.

•Exceptionally organized and detail oriented.

•Computer and Internet savvy.



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