| | |

|Joy Evenson-Biren, |*** ** **rd Drive |

|I am authorized to work in the United |Forest Hills NY |

|States. |11375 |

| | |

| |718-***-**** Home |

| |347-***-**** Mobile |

| |undgn5@r.postjobfree.com |

CAREER SKILLS AND ABILITIES

Eight years + experience in Brand/Product Marketing and Account management.

Goal and deadline focused, ensuring delivery of time sensitive campaigns.

Creativity and negotiation skills have led to deliver award winning brand

campaigns that have contributed millions of dollars in revenue by

leveraging appropriate traditional and non-traditional media channels.

Creative, strategic thinking ability to research and analyze trends and

market data have led to the implementation of appropriate marketing

strategies. Ability to build new and maintain existing relationships

internally and externally with effective communications, with senior

leadership team, co-workers, clients, partners and suppliers.

Skills and abilities:

Fluent in French (oral and written)

Project Management

B2C and B2B Marketing

Strategic Planning

Social Media Experience

Data Analytics

Market Research

Media Buying

NegotiationSkills

Event Management

Brand Development

Loyalty

Marketing

EMPLOYMENT HISTORY:

Brand Manager February 2011-

January 2012

Bombardier Aerospace, Business Aircraft, Montreal, Quebec

. Managed worldwide integrated marketing campaigns for both Challenger &

Learjet business jet brands

. Work with worldwide agencies for campaign consistency and translation,

ensuring uncompromised campaign messages

. Worked closely with the sales, product development and engineering

teams to ensure the new brand element worked with the key principals

of what the Challenger brand is without abandoning the essence

. In 2011, led the launch of the Challenger 300 next generation

marketing initiative (recognized as the most successful Bombardier

product launch) as it generated 3 aircraft sales worth 75 million

dollars in two of the biggest business aircraft shows in Geneva and

Las Vegas

. Analyzed brand performance and researched competitive and industry

trends

. Led and motivated team members to implement the Challenger brand in

more marketing initiatives

. Managed the Bombardier Business Aircraft new media portfolio, leading

the new media strategy, website and micro-site development, online

advertising, search engine marketing and optimization, social media

. Worked closely with the legal departments for each brand to ensure

legal accuracy

. Remain at the forefront of trends and technology for events, trade

shows

. Worked closely with the legal department to negotiated ambassador

contract for very high profile individuals

Account Manager June 2008-January 2011

AIR MILES Reward Program- Loyalty Rewards program, Alliance Data, Calgary

Alberta

. Developed project plans, including timelines and deliverables and work

with internal teams and key account contacts to tightly manage

resources, budgets and timelines on a regular basis. Attained 5% +

overall forecast of master plans in all accounts year over year

. Facilitated the elaboration of business-relevant quantitative and

qualitative analysis helping clients interpret the results of their

project/campaigns and other important business issues

. Provided expertise on client business; demonstrating business acumen

to identify opportunities and risks from detailed information.

Identify key trends in the business (including Sponsors needs and

competitive intelligence) based on CRM best practices.

. Identified and worked against immediate mid and short-terms projects

and/or campaigns, with long-term planning requirements and account

growth in mind.

Brand Manager December 2006-June

2008

TELUS Communications, Calgary Alberta

. Worked with all departments to ensure campaign integration within each

branch of business

. Responsible for developing the business and marketing plans to

maximize revenue in the Small Business segment. I created a bundling

package of services and increased sales by 20% in 2007

. Leverage customer knowledge/understanding to develop customer segment

value propositions: achieved through leading edge database marketing,

research techniques

Marketing Manager Western Canada January 2004-

November 2006

Pepsi Cola Canada, Calgary Alberta

. Creation of loyalty programs "Pepsi Taste Challenge, Pepsi street

teams, customized retail loyalty programs and microsites" to influence

consumer behavior, increase repeat purchases of Pepsi product.

. Drive integration of national marketing programs and brand influence

with internal and external key stakeholders

. Influenced Market Unit Sales organization to support marketing

initiatives through flawless execution of obtaining promotional trade

display opportunities, key account event tie-ins, and channel specific

marketing programs to drive incremental sales above yearly master plan

. Provided critical assessment of past marketing programs to

influence/enhance future marketing program development and direction

to local external advertising agencies

. Worked closely with the legal department and leadership team to

negotiated contracts with high profile hockey, football and tennis

players

. Website creation to collect interactive feedback and updates about

Pepsi events, new flavors and redeem product offers for members.

Marketing Manager/ Advertising Supervisor January 1997

- December 2003

The Forzani Group Ltd., Montreal Quebec / Calgary, Alberta

. Launched a private label credit card coupled with a loyalty program,

drove increased traffic and increased insight on shopping patterns.

Led to more targeted advertising and marketing initiatives

. Managed and negotiating 32 million dollars in national and regional

advertising rates for all media types

. Work directly with the leadership team, ensure well planned marketing

strategies

. Analyzing the regionalization of all inserts for each campaign based

on demographics, income and store location by using the newspaper

subscriber lists, FSA's and loyalty program database insight to

maximize ROI.

. Managing point of sales campaigns in conjunction with scheduled

tradeshows and events

COMPUTER SKILLS

Working knowledge of operation systems: Mac and Windows OS

MS Office 2010 Adobe Photoshop Salesforce.com

EDUCATION & PROFESSIONAL DEVELOPMENT

Power of Presentation - Dale Carnegie Montreal

2011

Advertising Certificate - Institute of Canadian Advertising, Toronto

1999-2001

Economics Degree Commerce - Concordia University, Montreal

1993-1996

College Diploma in Business - Vanier College, Montreal

1991-1993

AWARDS

Team lead for Blood Drive at Bombardier Aerospace

2011

Lead for Kids help phone charity at AIRMILE Reward program

2009-2010

Graduated from Concordia University with Honors

1996

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