CRAIG WEISS

Van Nuys, California *****

Cell: 661-***-****

E-mail: uk9ufg@r.postjobfree.com

E-Learning Blog: http://www.elearninfo.com

SKILLS

• E-Learning • Marketing • Social Learning

• Instructional Design • Sales/Technical Training • ROI/Metrics

• Project Management • Strategic Planning • Budgeting/P&L

• Customer/Employee Training • Curriculum Development • Business Development

TECHNICAL SKILLS SUMMARY

E-Learning: LMS/LCMS, Web Conferencing (Webinars), Mobile Learning, HTML, Web 2.0 (inc. Blogs/Wikis)

AICC/SCORM/SCORM 1.2/SCORM 2004, Open Source, Communities of Practice (COPs), Web Development/Design, VOIP, Emerging Technology, Audio/Video, Podcasts, API/Mashups, Social Media

Other Software: Articulate Studio (Presenter, Engage, Quizmaker, Encode), Camtasia, Snag-It, Dreamweaver, Adobe Photoshop, Adobe Acrobat Professional, Cakewalk Pyro Audio Creator, Nitro PDF and additional shareware apps E-Learning: LMS/LCMS, Web Conferencing (Webinars), Mobile Learning, Articulate Studio, Camtasia, Dreamweaver, HTML, Web 2.0, AICC/SCORM/SCORM 1.2/SCORM 2004, Adobe Photoshop, Adobe Acrobat Professional, Open Source, FTP, Communities of Practice (COPs), Web Development/Design, VOIP, Emerging Technology, Wikis, Blogs, Audio/Video

Microsoft Products: Word, Excel, PowerPoint, Outlook, Publisher, Visio, XP, Vista (32/64 bit), Windows 7 (32/64 bit)

PROFESSIONAL EXPERIENCE

ANALYST (Consultant): Brandon-Hall, Worldwide, 1/10 – Present

Writing Learning Management Research Briefs. Writing research reports on e-learning solutions.

DIRECTOR OF TRAINING: Fast Found Technologies (Company Ceased Operations 9/09) Temecula, CA 6/09 – 9/09

Established new training department at company in the software industry. Responsible for developing and implementing e-learning sales training solutions for sales reps and nationwide b2b (business to business) resellers/distributors, including call centers for small and medium sized businesses.

HIGHLIGHTS

• Developed and implemented a product learning series for small and medium size businesses on how to use Facebook, Twitter and other social media sites for sales, branding, marketing and reputation management

• Created a WBT sales course incorporating the use of YouTube and Twitter for additional interactivity and real time engagement

• Identified, planned and pre-implemented Learning Management System with multiple languages capability

CORPORATE DIRECTOR OF TRAINING: Pacific Clinics Training Institute (PCTI) Arcadia, CA 2/07 – 2/09

Developed and implemented strategic plan for agency wide training and development. Created marketing, products and budget for Training Institute at the largest behavioral healthcare non-profit in California. Developed and launched training courses/seminars utilizing a blended learning approach to 1,200 employees in 70 locations in Southern California as well as outside agencies throughout California. Managed a team of five.

HIGHLIGHTS

• Increased market share by 60% utilizing various marketing solutions and strategies based on market research

• Created, monitored and oversaw budget as well as P&L, reducing costs by 40%, increasing revenue by 75%

• Developed and implemented successful marketing campaigns, including e-mail and direct mail that increased revenue per campaign on average by 30%

TRAINING LEAD/PROJECT MANAGER: Pharmavite, Information Technology Services Northridge, CA 9/05 – 2/07

Managed resources and budget for all areas of training. Team lead for PeopleSoft Enterprise One implementation. Developed training framework and processes including instructional design methodology for all training deliverables.

HIGHLIGHTS

• Established project plan, monitored, tracked, reported

• Member of steering committee

• Directed the training implementation to 1,600 employees in multiple locations in the areas of manufacturing, warehouse, distribution, service and sales

• Created and executed processes in change management

MARKETING CONSULTANT: Farmers Insurance Group, Sales and Marketing Division Los Angeles, CA 2/05 – 9/05

Developed and implemented e-learning strategy and training program for the sales and marketing division representing over 17,000 sales personnel throughout the United States.

HIGHLIGHTS

• Created and implemented multiple communities of practice (social networks) for sales regions throughout the United States

• Designed quick reference guides and courses on soft skills, including sales, coaching and management

PROJECT MANAGER: Bank of America, Learning Practices (Contractor) Charlotte, NC 7/04 – 9/04

Managed sourcing projects for the lines of business (LOBs) in relation to an implementation of a worldwide learning management system at Bank of America and all its subsidiaries.

HIGHLIGHTS

• Developed pricing scorecard/pick list for the department that is being used to identify potential vendors as well as assist the LOBs in the evaluation of course design and delivery pricing

• Created and implemented department wide process plans for vendor certification

DIRECTOR OF EDUCATION AND BUSINESS DEVELOPMENT: American Rental Association Moline IL 4/02 – 7/04

Developed and managed all facets of training, products, marketing and services for worldwide trade association, including budget. Created blended learning strategy for members (business owners) and members’ employees. Developed marketing strategies to generate revenue and market share for association.

HIGHLIGHTS

• Developed learning products and services increasing sales performance by 30% on average in three different business sectors

• Created and implemented training programs and virtual seminars which increased productivity at members’ stores by 46%

• Established trade association certification/re-certification program including examination procedures for the following industries: party/event rental, construction rental, general tool rental

SAP COURSE DEVELOPER: Raytheon (Contractor) Tewksbury, MA 6/01 – 4/02

Created training materials on 200M SAP implementation of Sales and Distribution (SD), Financials (FI) and Business Warehouse (BW) modules.

HIGHLIGHTS

• Conducted interviews with subject matter experts (SMEs) to gather business processes and documented accordingly

• Facilitated train the trainer nationwide to subject matter experts (SMEs)

MANAGER OF EDUCATION SERVICES: MediaMap (Company Ceased Operations) Watertown, MA 5/00 – 5/01

Established and managed training department for software company (b2b) that provided over 600 training sessions (instructor, webinar, web based). Managed a team of ten, including trainers on the east and west coasts.

HIGHLIGHTS

• Designed and implemented training programs that generated 500K in revenue and cut costs by 35%

• Established multiple curriculum tracks for employees using gap analysis

• Managed 1M budget

BROADCAST JOURNALISM/JOURNALISM TEACHER: 10/93 – 5/00

HIGHLIGHTS

• Established first online journalism class in the University of Nebraska system

• Created first high school television network in the state of Texas

• Created first high school newspaper to be seen on the Internet via the CompuServe network

EDUCATION

OKLAHOMA STATE UNIVERSITY, Stillwater, Oklahoma 7/91

Master of Science, Mass Communications

UNIVERSITY OF RHODE ISLAND, Kingston, Rhode Island 5/89

Bachelor of Arts, Journalism

PROFESSIONAL ASSOCIATIONS

• American Society of Training and Development – Los Angeles Chapter

• University of Rhode Island – LA Chapter Alumni Association, President

• ELearning Guild member

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