ELENA CASAS

***** **** ****** *** ****: 813-***-****

Tampa, Fl 33626 uipeki@r.postjobfree.com

________________________________ P R O F I L E _____________________________

Top performing sales professional with a consistent track record of surpassing established goals and market shares with extensive experience in selling Medical devices, Radiology instrumentation, Nuclear Medicine isotopes, Contrast Media IV, Oral & IV Pharmaceutical medications, Medical Services, Pharmacy Services and Respiratory DME. Highly motivated, results-driven professional with a relentless Will to Win, achieve results even under the most challenging circumstances. Successfully selling experience in multi-cultural environments.

*Fluent in English and Spanish *Product Knowledge expert

*Results driven *Customer service support

*Mentoring/training *Marketing strategies

*Team leader * Event Planner

*Territory Management

__________________________________ E X P E R I E N C E ___________________________

MATRIX MEDICAL, Tampa/Tarpon Springs, FL Dec 2011 to present

Medical Sales Representative

Promoting DME and Respiratory services to physicians, hospitals, and case managers.

Services consist of : Oximetry, Sleep Apnea Test, COPD & CHF Programs, Cpap machines, Nebulizer and Oxygen.

PEGASUS/ONE STOP RX PHARMACY, Tampa/Tarpon/P.Richey 05/2009-Dec/2011

Pharmacy Sales Representative

Promoted Pharmacy services to physician’s offices, and alf/nursing homes by doing seminars, lunches, health fairs and other events. In charge of Marketing and Sales for 4 pharmacies, which territory consist Tampa, Tarpon Springs Port Richey and Bushnell. Develop marketing materials to promote services. Implement a discount program to assist patients with copay medications. Implement reports to track new patients referrals.

MEDICAL SUPPLY OF FLORIDA, Tampa/Clearwater/St. Pete 09/2006-04/2009

Medical Sales Representative

Promoted medical devices/equipments to physicians, hospitals, nursing homes and social workers. Trained new representatives with the company. Developed business plan strategies to improve sales goals. Assisted in trade shows and events to promote products. Territory consisted Tampa and surrounding cities.

• Took the company to $1 M in annual sales within 2 years with the company

• Created targeted sales campaigns, implemented prospecting and lead campaigns for sales teams

• #2 out of 10 in the region for consecutive years

• Incentives and Awards for top sales

DIMEDIX/AUGENIX, Tampa/PR 10/2002-08/2006

CME Specialist

Promoted continue medical symposiums to physicians and nurses. Delivered the program information and get physicians confirmation to attend to symposium. Organized and implemented territory strategy.

Symposiums consisted of different topics and territory consisted Tampa & surrounding cities, Puerto Rico and Atlanta.

• Identify and select key opinion leaders to conduct symposiums and traveling faculty members to participate in local presentations.

• Provide direction to advertising/promotional agency in the creation (or adaptation) of promotional material.

• Assisted company to plan the venue of the event, audience, budget and ensured the compliance of materials for presentation by FDA

• # 1 Rep to bring the highest attendance of physicians to each event

• #1 Rep to bring the company with the highest revenue within the Tampa and PR market

ROCHE PHARMACEUTICAL, Alexandria, VA/Clearwater-Tampa, Fl 10/1998-09/2002

Professional Pharmaceutical Sales

Responsible for product portfolio that consist of primary care and specialty drugs including: Xenical, Tamiflu, Demidix, Coreg and Rochephin to Cardiologist, Internist, Infectious Disease, Pulmonologists, Family and End doctors, Hospitals, Clinics and Pharmacies. Successfully launched Xenical and Tamiflu and consistently demonstrated outstanding skills in areas of sales, teamwork leadership, organization and territory management.

• First territory VA-in the region to reach 1,000 Xenical NRX

• Top 1 & 2 out of 15 representatives in the district

• Only rep chosen to managed a Marketing Development Pilot Program to increase “Tamiflu” and Xenical sales numbers in low markets (Brooksville, Sarasota, Zephyrhills, Clearwater)

• Award for top sales and rapid market increase

• Award for territory management, which tool was chosen to be use within division and new reps.

TIYM PUBLSIHING CO, McLean, VA 09/1996-10/1998

Director of Marketing/Advertising

To obtain new accounts to advertise with the “Hispanic Resource Guide”, to maintain old accounts. Supervised two employee’s schedules, datelines, and advertising graphics. Designed and executed marketing CD-ROM for a new account. Plan and coordinate sponsor events for the yearly launch of the resource guide.

• Took the company to $1M in annual sales within 1 year.

• Coordinate sponsor event in DC/PR and launch the product for the first time in the PR market

• Coordinate an Educator Workshop event with the “Marines” in South Carolina

• Managed Marketing Development Plan to increase advertising sales within US, Latin America and Caribbean.

ARLINGTON COUNTY, Arlington, VA 09/1995-09/1996

Administrative Assistant (temp)

Office Assistance to 12 employees in the Economic Development department. Customer calls inquires, presentation to walk-ins, meeting minutes, scheduling, data entry information of customers into the computer.

MALLINCKRODT MEDICAL, Catano, PR 11/1993-08/1995

Medical Sales Representative

Responsible for a product portfolio consist of Contrast media IV, Nuclear-Med isotopes, Power Injector for Contrast Media, Anesthetic devices, Catheters and ER instrumentations. Audience consisted Radiologists, Nuclear Medicine, Anesthesiology/Surgeons and Cardiologists. Successfully launched Optiray to Radiologists. Promoted products to Clinics, Pharmacies and Hospitals; including residents at teaching hospitals. Territory consisted all the island of Puerto Rico and the largest government hospitals.

• Rookie of the year in 1994

• #1 out of 10 representative in the District

• Introduced products into Hospitals formularies and Hospital bids

___________________________________ E D U C A T I O N _______________________________

INSTITUTE FOR PHARMACEUTIAL REP, San Juan, PR; 1994

Certificate professional pharmaceutical representative

SACRET HEART UNIVERSITY, Santurce Campus, PR; 1994

Postgraduate degree on Medical Technology

INTERAMERICAN UNIVERSITY, Río Piedras Campus, PR; 1992

BA Science Major: Biology, Microbiology & Med-Tech

Minor: Spanish & Chemistry

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