Vidya Swaroop

**** ********* ******** ** **, Apt# 1327 ● Sandy Springs, GA 30328 ● +1-404-***-**** ● uh92fj@r.postjobfree.com

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BRIEF OVERVIEW

A highly motivated and achievement oriented individual with an experience of 3.7 yrs and aiming to make a career in marketing. An effective & efficient team player with good communication skills. Successfully executed enterprise and public sector campaigns and related Marketing Communication activities.

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EXPERIENCE

Microsoft Corporation India Private Limited

January 2008 – January 2010, Gurgaon/Bangalore, India

Marketing Coordinator

• Worked with the enterprise and public sector marketing leads in marketing activities to raise awareness, develop and enhance relationship with new and existing customers.

• Collaborated with Finance and Corporate Marketing team to drive execution of campaigns

• Ensured timely completion of Marketing & communication activities

• Executed Marketing Strategy within the constraints of the market budget

• Managed the segment marketing budget of $ 200,000 per annum. Analyzed the marketing spend and helped in refining the marketing strategy based on the ROI.

• Worked with Public Relations agencies for events and campaigns

• Worked with creative agencies for creation of event collaterals

• Managed the customer evidence program(case studies) for the Enterprise segment

• Managed the execution of Webinar Series. Was responsible for driving registration, email marketing campaigns, managing webinar using Microsoft Live Meeting.

• Managed CIO Roundtables execution and other Executive Engagements, trade shows

• Created and managed the Enterprise Segment sharepoint for segment marketing initiatives

• Responsible for creating monthly presentation on new enterprise marketing initiatives and progress of the existing ones

• Supported sales operations for Public Sector

• Worked with vendors and the database team for verification and accuracy of data

• Organized for giveaways for events

• Raised Purchase Orders for enterprise team. Responsible for managing invoices and tracking them to closure

DBS Cholamandalam Distribution Limited

June – December 2007, Hyderabad, India

Relationship Manager

• Worked with the Wealth Management team to achieve sales target of $ 100,000 per month

• Responsible for acquiring HNI(high net worth individuals) customers

• Was responsible for servicing and enhancing existing customer relationships

• Organized events/roadshows to generate brand awareness and obtain references of potential customers

• Used cold calling techniques for new customer acquisition

• Designed investment portfolio based on customer income, wealth management needs and financial goals

Exhibitions India Pvt Ltd.

May 2004 – June 2005, Delhi, India

Marketing Coordinator

• Contributed towards organizing events and trade shows

• Worked on the verification of customer database for trade shows

• Coordinated creation of collaterals for events

• Coordinated with creative agencies for collaterals and invites

• Worked on event logistics

Hongkong Shanghai Banking Corporation

May – June 2006, Noida, India

Summer Intern

• Successfully completed project on ‘Customer Analysis for Identifying Wealth Management Needs & Increasing HSBC Profitability through Wealth Management Initiatives’.

EDUCATION

• Masters Program in International Business with specialization in Marketing, PSG Institute of Management, India (July 2005 – April 2007)

• B.A (Honors) Economics, Miranda House, Delhi University, India (April 2001 – April 2004)

SKILLS

• Proficient in Microsoft Office Suite of tools

• Microsoft Sharepoint

• Exact Target - Email Marketing Tool

• Siebel

• CSTAR – campaign management tool

EXTRA CURRICULAR ACHIEVEMENTS

• Secretary, PSG Institute of Management (2005-06). Organized the annual College Festival.

• Awarded Best Manager, PSG Institute of Management(2005-06)

• Member, Editorial Board – Annual College Magazine (2003-04)

• Member of National Service Scheme (2001-02)

• Participated and won in creative writing competitions

• Head Pupil (2000-01) – Rai School, Delhi, India

• All Rounder Trophy(2000-01) – Rai School, Delhi, India

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