NEIL ADELMAN
***** ****** ***** • Calabasas, CA 91302
Cell: 818-***-****
****.*******@*****.***
BACKGROUND SUMMARY
Savvy advertising executive with over 20 years of experience in magazine publishing, distribution and sales. Expertise in providing advertising support for start-ups. Proven track record of developing new markets and growing annual business revenue from zero to several million. Excellent communication and management skills with a focus on achieving measureable results.
PROFESSIONAL EXPERIENCE
EJJ Publications, LLC, Calabasas, CA 2003 – Present
CEO/Advertising Director
Responsible for publishing Statement, a celebrity-based lifestyle magazine sold in bookstores nationally and distributed via direct mail to targeted affluent regional markets such as: Malibu, Calabasas, and Hidden Hills. Developed, implemented, and managed advertising sales.
Significant Accomplishments
• Achieved over $2 Million in ad sales in 2 years and account service for bi-monthly magazine.
• Managed and developed new business and advertising opportunities for multi-platform environments such as print and the Internet.
• Generated leads, made sales presentations to advertising agencies and advertisers, and closed sales.
• Trained and supervised sales staff of up to 5 sales associates to promote the magazine.
• Created, developed and maintained the media kit and advertising rate cards.
Eagle Ad Corp., Inc, Beverly Hills, CA 1987 – 2003
CEO/Advertising Director
Responsible for advertising sales and the management of advertising database and a staff of 4 sales associates. Successfully developed an international advertising market for US advertisers. Worked to established trade group for advertisers seeking better business/financial arrangements.
• Managed to grow the company to over $5 Million in annual ad space sales.
• Developed new innovative advertising opportunities and successfully implemented them for sale to agencies and advertisers.
• Planned and presented at major trade shows 2 times per year.
• Networked extensively to maintain accounts and generate new leads and business opportunities.
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Health Club Panel Network, Encino, CA 1999 – 2001
Ad Director
Responsible for daily management of advertising sales staff of 6 sales associates who were selling a new national network of ad-panels in health clubs in the top ten US advertising markets.
• Assisted this start-up Out-Of-Home media company with development of advertising sales, infrastructure and organization.
• Strategized and focused advertising approach and targeted advertising agencies.
Law Offices of Neil I. Adelman, Esq., Beverly Hills, CA 1885 – 1987
A solo law practice focusing on transactional and litigation matters pertaining to business and media.
L.F.P., Inc. and FDC Distributing, Century City, CA 1981 – 1985
Assistant General Counsel
Served as in-house counsel for a magazine publisher and distribution company with over $300 million in annual revenues. Responsible for in-house administrative and transactional work, on-going review of several publications, and administrative operations for risk reduction and management.
• Managed numerous high-risk lawsuits in State and Federal Courts involving First Amendment issues, which resulted in all of the cases being resolved in support of the company and a favorable U.S. Supreme Court decision.
• Worked with outside legal counsel on cases to successfully overturn lower court judgments.
• Reduced litigation exposure for the magazines and the distribution company by 75%.
• Negotiated and drafted contracts for the distribution and acquisition of magazines and related entities.
EDUCATION
Southwestern University School of Law
J.D., Admitted to California State Bar
California State University, Northridge
BA Degree, Radio, TV, & Film