General Manager - Golf Course and Country Club
Resume:
ROBERT SOMMERS
***** ***** ***** *****, *********, California 93907
************@**.***
QUALIFICATIONS PROFILE
Highly motivated, results-driven, and tenacious leader offering more than 15 years of club management experience with country club and golf club operations. Show foremost efforts in creating effective marketing strategies and business plans to exceed target sales, capitalize on growth opportunities, and maintain profitable golf club operations. Hands-on manager, adept at utilizing respectful approaches in directing and developing employees' performance to foster team unity toward fulfillment of corporate objectives. Well-versed in building win-win relationships with members by addressing diverse needs and ensuring satisfaction. Proven ability to multi-task in a fiercely competitive, challenging, fast-paced environment with dedication to superior results.
CORE STRENGTHS
- Business Management and Operations
- Marketing and Promotional Campaigns
- Sales Action Plans Development
- Profit and Loss Analysis and Projections
- Outstanding Customer Service
- Leadership, Training, and Team Building
- Members Rapport and Relationship Building
- Problem Resolution and Decision Making
EMPLOYMENT HISTORY
GENERAL MANAGER ~ SALINAS GOLF & COUNTRY CLUB, SALINAS, CA 2008–2010
Directed and coordinated daily operational business aspects focusing on membership, member relations/retention, F&B, golf course maintenance, and golf operations. Evaluated financial statements, sales reports, and other performance data for submission to the Board of Directors to measure goal achievement as well as to determine areas needing cost reduction and process improvement. Assumed leadership role and assisted Finance committee, Membership committee, Long Range Planning committee, Greens committee, and House committee.
- Recognized need to focus on profitability taking bold steps to reduce and eliminate expenses by more than $590K in the first year creating $24K net profit after $139K operating loss of previous year
- Motivated F&B repair and update, made key personnel changes to improve staff morale, modified menu, adjusted staff schedule to reduce payroll, returning operation to profitability
- Assumed golf professional position to consolidate payroll and improve department performance
- Rewrote golf operation job descriptions to redefine and improve staff role awareness, adjusted schedules as needed to effectively handle work load and better manage expenses
- Instigated and pushed the completion of clubhouse roof repair, dry rot restoration and exterior painting of all club structures
GENERAL MANAGER ~ BEAR’S BEST LAS VEGAS, LAS VEGAS, NV 2005–2007
Determined staffing requirements and hired new Sales and Marketing Director to optimize operational efficiency. Orchestrated weekly Department Head Meetings to promote high team morale toward achievement of corporate goals. Conducted strategic planning and led all initiatives to properly prepare for all upcoming events and day-to-day activities. Convened with department heads to enhance guest experience and establish business plan goals to elevate profitability. Collaboratively worked with new Caddie Master / Outside Service Director to refocus forecaddie staff to exceed expected performance levels.
- Achieved the most successful financial year in club history, over $2.3 million GOP on $7.1 million revenue to obtain the highest company recognition with the “Gold Circle of Excellence” award
- Received the “ClubCorp’s SuperStar Award” in 2006 for demonstration of exemplary performance and dedication
- Played a vital role in completing clubhouse renovation project updating to drive private party revenue
- Created a strategy and expertly managed tee times which led to substantial increase in revenue per round
GENERAL MANAGER ~ EMPIRE RANCH GOLF CLUB, FOLSOM, CA 2003–2005
- Planned, designed, and created loyalty and play programs to grow and ensure revenue and rounds growth
- Greatly surpassed revenue and GOP expectation for three consecutive years while reducing expense percentage and optimizing operational efficiency
- Won “Gold Circle of Excellence” award in 2003 and 2005 by consistently showing high degree of personal commitment
GENERAL MANAGER ~ PARADISE VALLEY GOLF CLUB, FAIRFIELD, CA 2001–2003
- Amplified corporate profitability by creating and implementing effective marketing campaigns and strategies
- Pivotal in renovating the practice facility and implementing a Pace of Play Program which reduced round times by over 30 minutes, improved golfer perception, and increase rounds during peak times
- Initiated the development of sales incentive program to improve staff morale while increasing merchandise sales substantially
DIRECTOR OF OPERATIONS ~ SHIP GOLF INC., MYRTLE BEACH, SC 2000–2001
- Diligently managed all facets of the store from opening through recruitment and supervision of staff
- Facilitated training to staff to enhance their knowledge and improve customer service skills
- Recognized for creating the rental agreement along with corporate policy and procedures
PRIOR WORK EXPERIENCE
HEAD GOLF PROFESSIONAL ~ HAILE PLANTATION GOLF & COUNTRY CLUB, GAINESVILLE, FL 1996–2000
ASSISTANT GOLF PROFESSIONAL ~ PARADISE VALLEY GOLF CLUB, FAIRFIELD, CA 1993–1996
ASSISTANT GOLF PROFESSIONAL ~ ALAMEDA GOLF COMPLEX; ALAMEDA, CA 1991–1993
EDUCATION
Chabot College, Hayward, CA
PROFESSIONAL AFFILIATIONS
Member, Professional Golfers' Association of America (PGA)
Member, Club Managers Association of America (CMAA)
TECHNICAL PROFICIENCY
Microsoft Office Suite: Word and Excel including ClubSystems and Kronos
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