VINCENT L. WALTON

Murrieta, CA ***** taq1qp@r.postjobfree.com 951-***-****

http://www.linkedin.com/pub/vincent-walton/2/268/177

SALES OPERATIONS AND MARKETING LEADER

Driven sales and marketing leader with more than fifteen years of progressive experience in the organization, development, and direction of sales, product and business initiatives, including sales operations, CRM and SFA system development, promotions, product strategy and team management within diverse industries. An innovative team leader and problem solver with a unique blend of communication, analytical, and managerial skills, supplemented by a strong commitment to achieving profit objectives and corporate goals.

• Sales Pipeline and Forecast Tools • SFA and CRM Automation

• Sales Methodology Implementation • Sales Compensation and Incentive Design

• Selling Skills Training • Lead Generation and Automation

• Salesforce.com Expertise • Team Leadership and Development

PROFESSIONAL EXPERIENCE

WellPoint, San Diego, CA 2011 – Present

WellPoint is a $58 B business and is the largest healthcare insurance company with over 33 M lives covered. WellPoint offers a wide array of health insurance plans including medical, dental, vision, and Life.

Director of Sales Force Automation

Responsible for leading a team to develop and implement an enterprise-wide strategy for a new CRM system. Currently the various local states operate within unique and independent SFA and CRM systems. The company is not able to systematically produce sales productivity and operational reports as well as other time saving automation.

• Conducted a comprehensive assessment of the current state of the sales automation capabilities among the sales teams of each state

• Successfully received executive level approval to implement a strategic plan that includes a gap anlysis, alternative recommendatons and a financial impact study for implementing a new hosted CRM application that will provide a 360 degree view of all aspects of the sales cycle for WellPoint.

• Organzied a cross-functional team to complete an extensive RFP process to procure, customize and deploy a new hosted CRM system for WellPoint.

NIELSEN, San Diego, CA 2008 – 2011

Nielsen is a global $4.9B company that is focused on providing all forms of market measurement data regarding what and how consumers and companies purchase.

Director of Sales Operations and Strategy

Responsible for leading a team to develop a company-wide strategy for all aspects of sales operations.

• Successfully deployed an award winning Sales Automation process via a Salesforce.com based CRM system. This integration within a proprietary billing system resulted in increased sales productivity including a 50% reduction in time spent on manual processes.

• Exceeded expectations by creating an automated Sales Pipeline and Forecast review process based on a prescribed sales methodology which greatly accelerated the sales process.

• Implemented automated Sales Incentive programs via an online system which resulted increased revenue attainment.

• Increased sales prospecting productivity and reduced sales channel conflict by implementing an innovative Sales Territory Design for all sales teams.

VINCENT L. WALTON taq1qp@r.postjobfree.com Page Two

FREEDOM COMMUNICATIONS, INC., Santa Ana, CA 2007 – 2008

Freedom Communications is a large media and communications company owning over 70 newspaper publishers including the Orange County Register.

Director of Sales Training and Development

Led a team in developing a company-wide strategy for sales training including product knowledge, selling skills enhancement and sales leader development which resulted in an increase in sales productivity.

Sales Applications Manager

• Designed, developed and deployed sales systems which increased the productivity of a complex media sales organization.

• Established a company-wide sales pipeline and forecasting process which increased the prioritization for product pricing and sales resource allocation

• Led a team that provided sales team training and coaching on all sales systems for 12 sales teams which maximized sales effectiveness and accelerated the sales process

• Early success in this initial role led to a promotion to Director of Sales Training and Development

CENTURYTEL, INC., Monroe, LA (currently CenturyLink) 1999 – 2007

CenturyLink is a Fortune 500 corporation and the fourth largest telephone company providing advanced Internet, video and voice communications services.

Business Sales Channel Manager

• Developed a business sales channel distribution strategy to maximize the promotion of data and telecommunications products among all business segments. Efforts resulted in the creation of a new inside sales channel that produced over $9 million in sales the first year.

• Organized teams to develop and regularly deliver complex and comprehensive sales reporting data to numerous departments and executives throughout a $2B company.

• Initiated a project to develop an SFA System for a 120 person direct business-to-business sales force. Activities included requirements definition, vendor selection, technical development, sales process development, user training and deployment.

• Established the annual national sales conference program that allowed the company to deliver sales objectives, selling skills and technical training to over 150 sales employees.

• Reorganized field sales focus, compensation and communication for retail and agent sales channels of the company. Successes included development of new promotion rollout procedures, merchandising standards and sales performance recognition.

EDUCATION

Bachelor of Arts, Communications – Bowling Green State University, Bowling Green, Ohio

Master of Business Administration – Keller Graduate School, Milwaukee, Wisconsin (50% completion)

PROFESSIONAL DEVELOPMENT AND TRAINING

UCLA, Executive Marketing Program

Dale Carnegie Program

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