Marketing Director

BENJAMIN C. ALLEN

CREATIVE DIRECTOR

Marketing Programs / Branding / Graphic Design / New Product Design /

Product Packaging / Photography Direction / New Media / Video / P&L /

Start-ups / Domestic & International / B2B-B2C / Training / Page Layout /

Printing Production / Channel Development / Bilingual

With an award-winning background in graphic design,

marketing, media and distribution, I have increased

revenues and profitability. Supported by my

business acumen, I manage all aspects of marketing

campaigns, including copywriting, corporate

identities and advertising, I drive new business

and expand existing brand awareness.

- Creating, branding and launch of new product

lines, leading to increased revenues

- Designing and directing printed marketing materials

- Implementing innovative promotional campaigns to

drive profitability in down-markets

- Maximizing customer satisfaction to drive repeat

and referral business

Known for being resourceful, I am a strong leader

and exceptional team player. I meet tight

deadlines, while meeting demanding objectives. I am

bi-lingual with English and Spanish. I earned my AA

in Visual Art and Design at Salt Lake Community

College. I received the Rainmaker award from

ForeverGreen, for outstanding performance.

CAREER HISTORY

Marketing Director,

ForeverGreen International, 2006 to Present. $30M

health and wellness and network marketing firm.

Ensure productivity and project completion with

management, including graphic design, product packaging, web design,

multimedia producers and copywriters. Manage six

direct reports, reporting to CEO / Pres.

Director of Creative Services, ForeverGreen

International, 2003 to 2006. Oversaw creation of

product branding and product marketing materials.

Ensured proper profit margins. Managed two direct

reports and reported directly to CMO.

Assistant Director of Creative Services, Destiny

WorldWide, 2000 to 2003. $3.6M start-up marketing

firm. Assisted in creation of marketing and branding

of new company and launch of new product lines.

Created marketing, training and promotional

materials. Reported to Creative Services Director.

Personal: An avid outdoors enthusiast, I enjoy

biking, fishing, camping and hiking. Other

interests include classic cars, antique toys and

collectibles, gardening, yard work, art and music.

Additionally, I volunteer as a Varsity Scout Leader

for the Boy Scouts of America and assist with non-

profit charitable work for the Happy Children

Foundation.

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