Monica Bennett

*** ******* ***• Solana Beach, CA 92075 • 310-***-**** • sj2wko@r.postjobfree.com

SKILLS SUMMARY

Project and account management including: Event and promotional marketing; internet sales, both existing accounts as well as cold-called new accounts; market research; business development; national retail sales; field event sales; event planning; product training; pitching new programs and products; employee development; and brand strategy.

PROFESSIONAL EXPERIENCE

Stella and Dot, San Diego, CA

Stylist 6/2011-Present

• Running my own fashion and style sales business in a social setting

• Organized in-home trunk shows where prospective buyers can see the merchandise and decide what to buy. I then fill their orders and arrange delivery to them

• Running a website where I can send prospective buyers to browse Stella and Dot jewelry on their own time. I designed the website and select featured items myself.

• Stella and Dot is one of INC 500’s fastest growing companies because of its sales structure and affordable boutique style jewelry.

Yellowbook USA, Watsonville, CA

Media Consultant 07/2008-6/2009

• Called on businesses in the market place and created in the prospective advertiser a desire to be included in the Yellowbook directory, Yellowbook.com, and WebReach advertisements on Google and Yahoo searches.

• Google and Yahoo certified for WebReach advertising

• Maintained and increased assigned advertising revenue and cultivated new business.

• Communicated to businesses the benefits and value of advertising in Yellowbook. Became a consultant to the customer by making recommendations concerning placement of advertising to the best advantage of the customer’s business.

• Attended community functions such as trade shows and Chamber of Commerce events

• Made cold calls for new and increased business on the phone and onsite

• Secured appointments and closed sales with the decision makers of local businesses

US Marketing & Promotions: An Agency of The Marketing Arm, Marina Del Rey, CA

Account Executive (State Farm nowwhat.com), 09/2005-12/2007

• Built partnerships with State Farm young adult and female market to foster a long term relationship based on creative/strategic visions and activation needs for the client

• Hired, trained, managed, and motivated market managers, who executed and activated promotional events at numerous concerts, national sporting events, and festivals for which State Farm was the National Sponsor. Events included X Games, Lollapalooza, Projekt Revolution, The Fray Tour, Ladies Who Launch, Black Friday, and College Football Games

• Reported directly to the client sponsorship director and supported region mangers, market managers and field managers in marketing and advertisings, budget management, training, business development and client reporting

• Accountable for client/program and new innovative ideas

• Immersion in entertainment and pop culture in order to understand and meet the clients needs of reaching the specific target market and demographic

Regional Manager (Retail), 09/2005-03/2006

• Reported directly to Account Manager, coordinated all in-store marketing efforts (including display, promotions, demonstrations, product distribution) for multiple clients, including Proctor and Gamble, Time Warner, and Unilever

• Managed and executed specific client agreed upon national marketing promotion plans in more than 5000 western regional retail locations (including Wal-Mart, Sam’s Club, and Albertson’s)

• Specifically assigned to handle all aspects of in-store brand promotions for Pantene, Oil of Olay, Nice n’ Easy, Herbal Essence, Star Wars, and Tylenol. Managed and delivered executions within the budget, most of which exceeded $1MM

• Managed and coordinated all out of state training, product shipping, and distribution of promotional materials for all retail locations participating in each promotional program. Retained and managed in-store talent from more than 35 modeling and talent agencies located in 16 state eastern region

• Successfully executed promotional and interactive marketing plans against an agreed upon client budget

• Responsible for full and timely reports of budget and sales information to management

• Responsible for researching and documenting effectiveness of each promotion for client, with documentation of sales “pulls” showing resulting sales per percentage increase and consumer feedback

• Asked to participate in new regional manger hiring decisions, interviews, and quickly became responsible for the training all new regional managers

Encore Nationwide, Redondo Beach, CA

Promotional Account Coordinator, 01/2005-08/2005

• Responsible for flawless program execution through overall delegate coaching and performance management, team fulfillment, quota management, incentive and recognition management, and program training

• Approved and handled all client special requests, budgets and expense reports

• Attained new clients, oversaw talent execution and managed all aspects of promotional events for multiple accounts

• Successfully planned and executed last minute promotions

• Partial client list included; Captain Morgan’s, Allegra, Stagg Chili, Lawry’s, Crayola, Miller Lite.

Marketing Werks, Chicago, IL

Tour Manager (Verizon Wireless, 05/2004-12/2004

• Managed and implemented a seven month nationwide mobile marketing tour for Verizon Wireless

• Traveled to 40 cities performing guerilla marketing and executed events at concerts, national sporting events, trade shows, festivals, retail establishments, and bars

• Maintained client billable time control and schedules adhering to a million-dollar budget

• Communicated daily with clients, vendor contacts, brand ambassadors and multiple office internal teams

• Responsible for large confidential database of client contacts, event talent and internal corporate recruitment

• Played a key role in several successful marketing events and product launches that lead to new and continued client business

HONORS AND AWARDS

The Marketing Arm was ranked #1 Promotional Marketing Agency by PROMO Magazine in 2006

EDUCATION

Grand Valley State University, Allendale, MI

Bachelor’s Degree in Science and Business Administrative, Major: Marketing

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