Kathyrn Devlin

*** ****** ***** ****, **** Allen, VA 23060 ● Phone: 804-***-**** ● Email: rslxki@r.postjobfree.com

Strategic and creative Marketing Manager eager to contribute excellent marketing communication and project leadership expertise toward supporting a dynamic organization in optimizing productivity and overall performance.

Profile of Qualifications

Proficiency across all online and offline marketing channels with specialization in print materials, promotions, and brand management. Experienced in navigating marketing projects from start to finish, and ensuring web-based and print materials target appropriate audience and contain brand and message consistency. Adept at program development and implementation, strategic relationship management, data analysis, team-building, and budgeting. Thrive on analyzing unique client/company challenges and coordinating marketing efforts and special events to propel sales growth. Computer skills include proficiency in Adobe Photoshop and Microsoft Office Suite; advanced user of Excel and Access.

Selected Achievements:

Project-managed redesign and launch of well-received McKesson Preferred Rewards customer loyalty program.

Added $3.8 million in incremental sales by developing and executing segment marketing strategies.

Championed prospecting campaign to fuel sales and enhance brand presence in unsaturated markets; signed 32 new customers during three-month campaign translating to $120K in annual incremental sales.

Captured an additional $10K a month by orchestrating inside sales campaign to influence customer conversion to McKesson’s private labeled products.

Achieved 73% average ROI though effective management of marketing programs at Ford.

Professional Experience

Snagajob.com: Richmond, VA, Jan 2012 to April 2012

Product Marketing Manager

Management of ecommerce marketing strategies in the small business segments including online marketing funnel optimization, lead generation, revenue budgeting, and customer retention marketing strategies.

Responsible for business development of the small business markets including industry analysis, sales data analysis, customer prospect opportunites, and customer research.

Developed strategy for internal and external communication materials driving brand consistency, indsutry expertise, and revenue growth.

Coordinated and managed product launches in the small business segments to ensure market acceptance including communication materials, brand consistency, on-going marketing strategies, sales training, and product quality and assurance.

McKesson Medical Surgical: Richmond, VA, 2006 to 2012

Marketing Manager – Primary Care (2010 to 2012)

Direct full-scope program management for customer loyalty initiative encompassing customer research, program design, financial planning, IT requirements, executive presentations, and program implementation.

Responsible for creating marketing plans and strategies for the community health centers market including tactics to support Account Managers, direct to customer initiatives, non-profit advocacy support programs, and website presence.

Played a vital role in creating and delivering branding and messaging campaigns including creative tactics to communicate company value propositions.

Formulated compelling marketing plans and strategies for telesales campaigns to support Account Managers.

Associate Marketing Manager – Program Development (2006 to 2010)

Applied excellent organizational skills toward conceptualizing, designing, executing and managing 100+incentive programs for McKesson’s sales force.

Oversaw complete spectrum of program development inclusive of data analysis, budgeting, marketing idea development, and pre- and post-business reviews with clients.

Collaboratively assembled and launched innovative branding and messaging campaigns to penetrate new markets and propel sales, exhibiting proficiency in website strategies, promotional items, printed materials, and online tactics.

Ford Motor Company: Chantilly, VA, 2004 to 2006

Zone Sales Manager

Piloted successful cross-functional marketing incentive programs to increase commodity sales for Ford Motor Company and associated auto dealerships.

Leveraged electronic and hardcopy newsletters, brochures, sell sheets, e-mail blasts, and special sales events to convey manufacturer incentive programs to dealerships; meticulously tracked performance and documented results.

Resourcefully implemented direct marketing campaign at dealership level to boost sales and increase repeat business.

Education

Project Management Certification, McKesson Medical Surgical, 2009

Bachelor of Arts, Corporate Communication/Public Relations & Speech, University of Michigan, graduated Cum Laude

President, Public Relations Student Society of America, 2002

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