Dhirendra Pratap Ray

Date of Birth :**th Feb ****

Nationality: India

Passport No: K2103590

Phone :+91-963*******

Email: rqm1uc@r.postjobfree.com

I worked as Senior Web Analyst in my last organization, Ogilvy & Mather. My main responsibilities include Dashboard development, Deep-dive analysis of KPI, Site Behavior Analysis, User Behavior Analysis, Traffic Source Analysis, Conversion Analysis, Customer Profiling, Segmentation, Funnel Analysis, Bounce Rate Analysis, Demographic Analysis, A/B Testing, developing strategy for content and banner placements, Prepare and deliver persuasive presentations and developing online marketing strategies to drive traffic to relevant web sites and increase conversion. This helps the Clients in Targeting the Right Customer, lowering the Implementation Cost and over all increasing the ROI. Previously I have worked with Yahoo! as Business Intelligence Manager, APAC Region and Ogilvy & Mather, Worldwide as Senior Analyst, Marketing Analytics where my main responsibilities includes Market and Product Analysis, Industry and Competitor Analysis, Creating Dashboards and strategic recommendation periodically to senior Top Tier Management. I am very optimistic person and believe in hard work. I love tracking trends and analyzing patterns.

Objective

A Challenging and Responsible position in Web Analytic/ Digital Marketing/ Marketing Analytic/ Business Analytic/ Business Intelligence where I can deploy my technical and domain expertise in order to achieve institution's objectives.

Professional Synopsis

3.3 + years of experience in Web and Data Analytic

Involved in gathering specifications from the client and designing of the process

Report Generation using Qlikview and Excel for senior management reporting

Support the Business Intelligence/ Marketing Analytics department with analytics, data and recommendations

Daily, Weekly, Monthly traffic report

Support Management business decisions with complex data retrieval & analysis

Development of senior management dashboards

Ability to turn large amounts of data into actionable insights

Create scorecards and other standard reports to measure key business metrics

Ability to Lead and Co-ordinate with team

Website behavior and customer experience deep dive analysis

Coordinating tags and tracking parameter implementations

Developing and executing online strategies and marketing Initiatives to drive more traffic to the web site and increase in conversion & ROI

Analyze, monitor, assess and evaluate KPI for each online marketing channel globally and across top markets

Prepare and deliver persuasive presentations, verbal and written, in and across stakeholder group

Cultivating relationships and maintaining communications with external and internal personnel

Excellent communication skills and ability to interact with all levels of end users and technical resources

Passion for problem-solving, flexibility, comfort with ambiguity, and creativity

Self motivated, enthusiastic and a proven leader

A true self-starter that can quickly and independently assess business requirements and become a trusted and integral part of the business unit team

Academic Background

2008 MBA from Indian Institute of Information Technology and Management (IIITM-G), Gwalior, (Under Ministry of HRD, Federal Government) CGPA of 8.72/10

2006 B.Tech (IT) from Indian Institute of Information Technology and Management (IIITM-G), Gwalior, (Under Ministry of HRD, Federal Government) CGPA of 8.78/10

Skill Set

Operating Systems: Windows

Web Analytic Tool: Omniture Site Catalyst, Discover, Report Builder, Google Analytics, Web Trends, YWA

Web Analytic Debugging Tool: Charles, ObservePoint, Omnibug, Fiddler, WASP

Social Media Analytics Tool: Radian6

Third Party Portal/Data Mart: Comscore, Nielsen,IDC, Korean Click, ARO

Data Mining/ Statistical Tool: Clementine, XLMiner , Oracle Data Miner

BI Tool: QlikView, Tableau Desktop

DBMS: SQL, MS Access

Other: MS Excel, MS PowerPoint, MS Word

Professional Experience: Ogilvy & Mather (Oct'2010 - Sep'2011), Senior Web Analyst

Project Title: Site Auditing and Metrics Report Analysis of leading US Cable Company

Project Title: Metrics Report Analysis of Leading Food Processing Company

Project Title: Metrics Report Analysis of Leading Online Education Company

Project Title: Site Auditing and Metrics Report Analysis of World leading Food and Nutrition Company

Project Title: Metrics Report Analysis of Leading Logistic Company

Project Title: Web Analytics Implementation, Site Auditing and Metrics Analysis for Karunashraya

Project Title: Social Media Analysis of Ogilvy One, Worldwide

Project Title: Ad-hoc data analysis for traffic data

Professional Experience: Yahoo (July'2008 - Sep'2010), Business Intelligence Manager, APAC

Project Title: Data Analytic - Emerging Market

Project Title: Dashboard Development and Analysis for Senior Managements Reporting at Yahoo! India Pvt. Ltd.

Project Title: Dashboard Development and Analysis for Yahoo! Audience Performance

Project Title: Dashboard Development and Analysis for Yahoo! Categories/Product Performance

Project Title: Dashboard Development and Analysis for Yahoo! Key competitor's Performance

Project Title: Ad-hoc data analysis for different business verticals

Project Title: Ad-hoc data analysis for traffic and customer data

Project Title: Segmentation and Analysis for Yahoo! Channels

Leadership

Class Representative of the Batch.

Finance In-Charge of the Hostel Mess Committee.

Co-organizer of National Level Technical & Cultural Festivals held at the Institute.

Placement Representative of the Batch.

Lab In-charge of University's Research Lab.

Awards / Achievements

Ranked among top 1 % in All India Engineering Entrance Examination 2003.

Rank 4th in the Class.

Research Papers have been selected in various International Conferences.

Selected for a Live International Project at UNSW, Australia (World Rank - 41).

Winner of the Case Study Contest in National Level Tech Fest held at Institute.

Research Paper Published on Social Science Research Network (SSRN)

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1086561

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1086594

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1086588

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1089373

References

Available on request

Contact this candidate