Marketing, Advertising, Account Executive, Project Management

JODIE HARRINGTON

Successful professional with an extensive background in developing and managing marketing, advertising and creative programs. Detail oriented individual capable of managing multiple projects simultaneously while streamlining systems and developing cost-effective, practical solutions to project challenges. Adept at discussing budgets, sales goals and project analysis, as well as presenting creative ideas and solutions to executives and colleagues. Excellent relationship and communication skills with the ability to build and maintain rapport with team members, clients and vendors.

PROFESSIONAL EXPERIENCE

Independent Contractor, 1999 - Current

• Develop and manage multi-million dollar budgets and work with executives to achieve sales goals and corporate vision through successful marketing and creative channels.

• Facilitate development of content and creative to lead team members in the production of websites, online initiatives, direct marketing programs, catalogs, retail graphics, print collateral, product packaging, commercials and more.

• Function as an account executive to ensure the client's budget, project vision, approvals and deadlines are met.

• Write targeted copy based on demographic profiling to maximize orders or awareness, build the brand, increase customer acquisition and improve customer service.

• Spearhead strategic, post-campaign analysis and provide recommendations for future marketing and creative efforts.

• Analyze current departmental systems and recommend cost-saving solutions and streamlined procedures to maximize ROI and improve team performance and workflow.

Partial Client List

redEnvelope • Entertainment, Inc. • Backroads • Jolie World, Inc. • Goodby-Silverstein • Pensé Design • FRANKEL Advertising • Mires+Ball • Publicis Technology • Gardner, Geary, Coll & Young • Tonic 360 • Warner Design • Custom Publishing Group • Moss Advertising • reflect.com • Nicole Watson Design

Contract Program/Trip Director, 2005 - Current

• Planning and on-site management for incentive travel programs, corporate conferences/expos, executive meetings and special events.

Partial Client List

Sportsmark Management Group • Streamline Events • Sharp Events • Dittmann Incentive Marketing • Carlson Marketing
 • Oracle • Excellence In Motivation • Executive Travel Directors, Inc.

Director of Creative Services, 1994 - 1999

The Sharper Image Corporation, San Francisco, CA

• Developed and managed an annual department budget of $30 million, led a team of 18, and hundreds of freelancers and vendors.

• Responsible for the development, execution and analysis of 20 annual catalogs (three catalog divisions), direct mail campaigns, 
corporate collateral, national print advertising, retail graphics for 120 store locations, product packaging, six international license partners, shareholder materials and numerous internal projects.

• Collaborated with the CEO/Owner and top executives to review budgets and sales goals, discuss post-campaign analysis and present ideas on future creative initiatives, strategies and time-lines.

Catalog & Advertising Director, 1990 - 1994

Road Runner Sports, Inc., San Diego, CA

• Hired and managed a team of six, plus numerous freelancers and vendors, and was responsible for the development of 11 annual catalogs (three catalog divisions) as well as the monthly advertising and direct marketing campaigns and scheduling.

• Managed and reconciled the department budget, negotiated vendor contracts and performed post-campaign analysis.

PROJECT EXPERIENCE

websites • online marketing • copywriting • catalogs/magazines • commercials • direct marketing • advertising • packaging • PR
 • retail graphics/displays • media buying • location & studio photo shoots • incentive travel programs, corporate events & trade shows • product sourcing

ACCOMPLISHMENTS & AWARDS

United States Patent Holder, Consumer Fitness Product - 2006

Public Speaker, FIDM PR Division - 2006-2007

Certified Trip Director, ITMI - 2005

Project Director, Direct Marketing Association Catalog of the Year - 2003

Project Director, Direct Marketing Association Gold Award - 2003

College Instructor, Graphic Design Program, FIDM - 2000-2002

Honorary Judge, Point-of-Purchase Show, San Francisco Ad Club - 1999-2001

Guest Speaker, Direct Marketing Association Annual Conference - 1995-1997

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