Creative Director, Marketing Consultant, Project Manager

MICHELE SIMARI

*** ****** ****., ************, ** 11718

631-***-**** *************@*****.***

www.michelesimari.com

Expert visionary and creative leader who sources and manages teams of talented individuals to develop and execute marketing campaigns that drive site traffic, improve brand recognition, and expand revenue opportunities. Highly attuned to current and emerging approaches in Web site design, incorporating search engine-friendly content and social media strategies to support appealing designs that call visitors to action. Enhance and improve product launches by devising packaging, logos, and advertising that succinctly shares value propositions and appeals to targeted audiences. Manage media relations and placement of ads across multiple outlets to evangelize products and grow customer base while establishing top-of-mind brand awareness.

Areas of Expertise

Brand Management Online Marketing Media Buying Web Design + Analytics • SEO + PPC Advertising

Merchandising Product Marketing & Launch • Target Marketing E-Commerce Creative Direction

CUPPAJOE DESIGN GROUP, Brightwaters, NY 2008 – Present

Marketing Consultant and Creative Director

Working with many marketing tools both traditional and modern to develop lead generation for business to business as well as customer based companies. Internet marketing includes branded webinars, search engine optimization and banner advertising.

Trade show and on-site promotions coupled with targeted marketing campaigns using Facebook, Google and specifically designed landing pages to funnel shoppers through the sites to final conversions. A/B testing and analytics tracking allows honing of the market.

Key Accomplishments

Complete redesign of ShadowTV software to fit the NBC Universal Video Archives. Product incorporates new libraries and innovative features.

New targeted Internet marketing campaigns and search engine optimization for Sperry Federal Credit Union, creating a significant increase in loan inquiries.

Develop new cloud marketing software for many of the top private clubs in the greater NY area.

Brand creation and marketing of BES Intl, one of the leading providers of LED lighting in Brazil.

Created sport specific images for the newly renovated Hofstra University Recreation Center.

SOFTWARE TECHNOLOGY, INC., Mobile, AL 2000 – 2008

(Acquired TestU in 2004) The leading provider of education data management solutions and assessment reporting to K-12 market in the southern U.S. as well as across the globe through 144 employees generating $15 million annual revenue.

Creative Marketing Director

Rebranded established company, creating a stronger Internet presence with search engine and Internet marketing. Designed collateral, Web sites, tradeshow displays, logos, and advertising initiatives. Developed campaigns for annual user conferences, new cloud products and international vendors.

Key Accomplishments

Enabled more current stock of marketing collateral by implementing short-run print process, which significantly reduced expenses.

Initiated company-branded HTML e-mail newsletter campaign, which improved both look and feel of regular communications with clients.

Increased attendance at STI user conferences through strategic interactive marketing initiatives, including e-mail notifications and Web registration.

MICHELE SIMARI Page Two

TESTU, New York, NY 2000 – 2004

Educational start-up focused on providing online college and high school test preparation courses and assessments, with $4 million annual revenue and 33 employees. Acquired by Software Technology International in 2004.

Creative Director

Defined strategies and directions for marketing initiatives, including logos and branding in online and offline spaces. Managed team of four internal as well as contract employees in marketing and production departments. Created Web pages and entrance portals for up selling customers. Managed user experience through lessons, practice exams, and reports.

Key Accomplishments

Received Technology and Learning Educational Award of Excellence and Codie Award for Skill Navigator.

Incorporated data mining and digital printing to produce targeted marketing materials that saved money while making mailers much more effective.

MCGRAW-HILL PROFESSIONAL BOOK GROUP, New York, NY 1990 – 2000

Drives the financial services, education, and business information markets through leading brands.

Art Director of Advertising and Promotion

Promoted from initial position as Graphic Designer to direct marketing, promotion, and advertising of more than 700 new titles annually, covering a wide range of topics, as well as catalogs that highlighted all products. Designed marketing materials for trade shows, retail locations, and book covers / packaging. Managed two direct reports, hiring freelance designers as needed. Conducted beta testing on digital reference titles and designed start-up screens and CD labels.

Key Accomplishments

Team received McGraw-Hill Corporate Achievement Award for package design and marketing of CD version of Science Navigator.

Increased visibility of brand through targeted advertising in industry publications, notably Publishers Weekly.

Established brand and marketed new segment, enabling a new viable line not previously included in product menu.

Additional Experience

BLACK SHEEP STUDIOS, Brooklyn, NY

Graphic Designer

HOLT, RINEHART AND WINSTON, INC., New York, NY

Graphic Designer / Desktop Manager

Education

Graduate Certificate In Internet Marketing, FULL SAIL UNIVERSITY, Winter Park, FL

B.F.A., Media Communications, SCHOOL OF VISUAL ARTS, New York, NY

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