** ****** *****

Parsippany, NJ *****

Email: pux1gk@r.postjobfree.com

Cell:973-***-**** Home: (973) 227- 3331

Summary: A proven track record in achieving goals.

• Strong background in pharmaceutical market research branded and generic products.

• Strong analytical marketing skills/quantitative/qualitative marketing analysis.

• Developed market research business plans and budgets including trend analysis with assumption

analysis including sources available and new product launch analysis.

• Proven track record in identifying future sales opportunities to increase sales revenue using

competitive intelligence secondary data sources including IMS,Verispan(SDI).

• Forecast accuracy experience that resulted in controlling inventories and costs including epidemiology

analysis. Knowledge of demand solution forecasting database and scenario forecasting.

• Physician survey analysis including questionnaire development and vendor selection for national and international markets.

• Strong presentation and communication skills with senior level management.

Work History:

Dr. Reddys Laboratories 5/2010-9/2011

Senior Market Research Analyst, Bridgewater, NJ

Managed vendors and budgets and negotiated market research data and RFPS for primary and secondary data sources.

Developed molecule and competitive product reports for marketing and sales meetings to interpret data from Internal SAP (Vista) data and external data sources to determine competitors trends and pricing,resulting in future opportunities and insight analysis. Identified the market data sources such as IMS- NSP and NPA, weekly smart system, ProspectoRx (Pricing) that helped identify the magnitude of opportunities and help grow business by defining markets accurately utilizing national monthly and weekly data. Implemented an IMS training module to be distributed to all business units. Worked daily with Director and Associate Director on forecasting and new product projections/launches and objectives to meet and exceed revenue goals. Ad hoc data analysis & data access support across the entire organization to answer any business questions with for all business units within Dr Reddy’s. Reports were done with efficiency,effectiveness in a meaningful and reasonable time frame with attention to detail and a good analytical approach. Pricing analysis using, ProspectoRx and marketing research and management of market research budget for finance, BD, Generics and Biologics meeting strict deadlines.

Validation Laboratories, Inc- Contracted pharmaceutical assignments-Market Research 1/2009-4/2010

Ad -hoc analysis as needed for Business Intelligence assignments using secondary data sources for charts, graphs and

data analysis by company assignments using market research tools and data sources.

Implement and educate on data sources and budgets needed for reporting issues.

Contact and communicate with all business units for future business and opportunities

Senior Market Research Analyst

Nycomed US, Florham Park , NJ 2/2008-8/2008

Senior Market Research Analyst

Market analysis using primary and secondary data sources and managing vendors on a daily basis.

Support product managers with market information to make decisions for future product opportunities.

Worked with BD, marketing and strategic planning teams to interpret competitive markets and implemented marketing plan data with an interpretation of information with recommendations. Developed Epidemiology,treatment algorithm reports and clinical development information for the derm markets.

(Pharmaderm, Fougera) Developed competitive analysis reports with key information.

Position eliminated after 5 months due to company reorganization

Hisamitsu Pharmaceutical, Florham Park, NJ 2/2006-2/2008

Senior Market Research Analyst

Develop monthly and quarterly national and international (Global) gather data for reports for senior level management showing business trends and opportunities using IMS and Versant audits. Implemented NRx and TRx reports for Business Development and RA. (Regulatory Affairs) forecast analysis including future trends

and pricing. Developed clinical reports using Pharmaprojects, IDdb3, clinical trial databases to determine future business objectives to senior level management. Physician survey analysis and recommendations from physician data. Managed and updated launch monitor on a daily basis. Strong survey physician interview analysis and database knowledge for national and international markets. Identified data sources for senior level management.

Family leave to care for sick and elderly mother 12/2004-1/2006

Watson Pharma, Inc., Morristown, NJ 11/2002-9/2004

Market Research Analyst- Marketing Communications Division (Brand/Generic Products)

Implemented and developed weekly, monthly and quarterly reports for senior level management designating future business growth. Analyzed and developed company generic quarterly portfolio data for top 116 products and reviewed trending information for future business opportunities. Collected and developed a branded monthly report for 7 markets (IV Iron,Pain,Dermatology,Papsure,Oral Contraception, Over Active Bladder,Androderm) and updated charts on a monthly basis which included pricing, Rx data, dollars, Extended Units, promotional spend, specialty information, sales force sizes and pipeline data. Attended new product launch meetings for oxytrol (Over Active Bladder Product), reprexain (Pain Product) and developed weekly and monthly reports from the beginning of launch to present with analysis

• Implemented monthly NRx, TRx, Dollars and Extended Unit reports to show product growth and development using IMS data for IV Iron Market (Infed, Ferrlecit, Venofer, Dexferrum). Prepared Over Active Bladder, Dermatology and Oral Contraception weekly data summary and analysis to senior level management.

• Developed and analyzed pipeline information and developed charts for inventory, supply and withdrawals.

• Prepared pricing information with the use of Price Probe (WAC-Weighted Average Calculation) and updated business plans for product managers.

• Provided information to product managers in order to develop accurate forecasts on a monthly basis and supported Director of Market Research in all areas of market research.

• Sales force/Physician survey analysis on Iron and Over Active Bladder markets provided at POA meeting in order to obtain feedback on Infed/Ferrlecit (Iron Products) and Oxytrol (Over Active Bladder Product).

Innovex Inc., Parsippany, NJ 2/2001 – 10/2002

Market Research Analyst - Opportunity and Performance Research Business Analytics

Collected, integrated and analyzed data to provide the business developers with information on drug markets that led to future business opportunities.

Developed and analyzed company and product portfolios for top customers that identified business growth.

Tracked industry trends and performed competitive analysis that determined possible drugs to market and future key business opportunities for the company.

Developed specialty market overviews to identify and analyze product opportunities and future recommendations to determine how a product would perform in its market and to enhance corporation’s profitability.

Schein Pharmaceutical, Florham Park, NJ (Acquired By Watson) 3/1999-1/2001

Senior Sales & Marketing Analyst-Generic Products

T-FAL Corporation, Pine Brook, NJ 8/1993 – 2/1999

Sr. Marketing Analyst - Cookware & Electric Products

EDUCATION

BA, COMMUNICATION ARTS AND SCIENCES, 1979, Queens College, Queens, New York

HONORS

Schein Star Award

PROFESSIONAL AFFILIATIONS

American Marketing Association

ADDITIONAL SKILLS

Extensive knowledge of the Pharmaceutical and Consumer Electronic Industry.

In depth experience with Microsoft Excel, PowerPoint, Word, Access, AS400 and Lotus Notes.

IMS –Dataview Smart System, Prospecto Rx (Pricing)

Experienced in developing charts and tracking industry trends and new business competitive opportunities.

Identifying effective sales promotion information to management in order to increase sales revenue.

Extensive knowledge of working with sales forces and business development to incorporate interpreted market data for future business plans to increase sales revenue with team building

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