Ashley Elam

* *********** ****** ***

Philadelphia, PA 19127

ptcz1z@r.postjobfree.com

610-***-**-**

Education

Monterrey Institute of Technology (ITESM) Monterrey, Mexico

Bachelor in Business Administration May 2010

Business Administration, Minor: Retail

Institute of European Design (IED) Florence, Italy

Certificate of Visual Merchandising July 2010

Professional Experience

Martih Dancewear Monterrey, Mexico

Entrepreneur: Designer, Co-owner April 2011- Present

Designed and manufactured over one thousand uniforms and costumes for schools, dance academies and individual clients in Monterrey, Mexico

Negotiated with suppliers of textiles in the United States to guarantee delivery of the uniforms in a timely fashion and under short and well established deadlines

Designed and manufactured Couture Swimwear Line

Grupo Sportswear (TT Blues, Inc) Los Angeles, CA

Business Development/Buyer August 2010-April 2011

Responsible for merchandise selection and procurement for sale in over 45 stores in Mexico

Attended Industry trade shows in New York, including Fame, Magic in Las Vegas, and Philadelphia Fashion week

Negotiated with wholesalers, managed importing logistics between United States and Mexico

Acted as the company’s liaison with famous illustrator, Monika Roe, in creating a modern image for the firm’s different product lines and marketing.

Evaluated the merits of expanding the company’s business to the United States by meeting with industry experts, accountants and lawyers

Managed the development of the company’s first catalogue working with photographer Jerry Avenaim including model casting and over 200 outfit selection.

Participated in the production and development of the company’s first ever television advertisement campaign

Ashley’s Fashion Boutique Monterrey, Mexico

Co-owner/General Manager December 2006-March 2010

Operated a successful and profitable business venture later sold to a competitor

Responsible for the procurement process, buying and inventory management of the boutique.

Managed sales, marketing strategies, book keeping and visual merchandising, including arrangement of merchandise layout, product rotation, and seasonable window displays.

Others

Fluent in Spanish and English

Dual Citizen: American and Mexican (born in Dallas, Texas)

Knowledge of Microsoft Office Suite

Activities

Member of Monterrey Institute of Technology’s Student Business Group

Professional Ballet Student and Trainer and Instructor at the London Royal Ballet Academy

Served as logistics coordinator in the planning and execution of three international and four national conferences including organizing thirty simultaneous workshops and discussion groups that dealt with various relevant business topics

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