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Event Marketing, Hospitality Brand Manager

Location:
New York, NY, 10010
Posted:
February 11, 2011

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Resume:

Lindsay michelle Turner

Phone: 201-***-**** | Email: pll6bm@r.postjobfree.com Address: 385 1st Avenue New York, NY 10010

Summary of Qualifications

Enthusiastic, accomplished, and highly motivated professional, offering 4+ years of assertive, compelling style that has proven to be inspirational and profitable. Versatile strategist, recognized for having superior marketing skills, exceptional sales abilities, and superlative business acumen. Progressive, decisive, and highly valued for developing successful marketing campaigns, coordinating and managing events with 150+ attendees, and providing leadership to multi-functional teams. Currently seeking a position in Event Planning, Marketing, Fundraising, or Hospitality which will utilize all acquired skills, abilities, and areas of expertise as follows:

® Marketing/Advertising

® Event Planning/Coordination

® Merchandising Programs

® Campaign Development

® Budget Administration

® Public Relations (PR)

® Internet/Online Marketing

® Training Development

® Trade Show Execution

® Brand Awareness

® Strategy Development

® Social Media/Marketing

® Business Development

® Staff Training/Supervision

® Project Management

® Writing & Editing

® Media Relations

® Market Analysis

Notable Achievements

ü Obtained and surpassed business goals through the development and management of multiple social media campaigns, using Twitter, Facebook, and Meetup.com.

ü Successfully coordinated and managed over 200 promotional events for industry-leading brands, including Heineken, Miller, Guinness, Don Nacho Tequila, Pride & Clarke Spirits, and Trump Vodka.

ü Acquired over 40 new business accounts through strategic prospecting initiatives.

Professional Profile

Phoenix Beverages, Inc. Long Island City, NY 2006 - Present

Event Marketing, Sales Brand Manager

® Accountable for developing/implementing marketing and sales initiatives at a beverage distributorship, which grosses $500M annually while reporting to the Director of Liquor Sales.

® Optimize product visibility and sales through the creation of innovative floor/window displays, rack layouts, POS materials, and merchandising programs.

® Coordinate promotional and sampling events at New York City restaurants, bars, lounges, and nightclubs to increase brand awareness and facilitated impressive sales increases.

® Collaborate with promotional partners in local markets and establishes relationships with on/off-premise accounts to increase distribution, drive sales volume, and increase the visibility of the brand.

® Cultivate new business relationships through sales calls with restaurants, bars, nightclubs, and food suppliers, utilizing marketing campaigns, special promotions, relationship branding, and sales tools.

® Develop personnel and merchandisers on sales techniques, account management, and product presentation/positioning, as well as brand ambassadors on representation strategies.

Internship & Freelance Experience

Paige Management Group New York, NY 2010

Event Planning Assistant

® Assisted in the management of 2 upscale restaurant/bars, participating in all aspects of high-volume event planning reaching as many as 10 events per week with 250 attendees per event.

® Facilitated an increase in revenues and profits by developing and executing marketing campaigns, event/club promotions, and fundraisers.

® Spoke at a New York Business Club meeting as an invited presenter, leading to 7 new events for summer 2010 from attendees to the presentation.

® Marketed the company to local businesses, organizations, and social networking sites to increase the use of venues for special events.

® Acquired several new clients within 3 weeks of initiating the use of Twitter as an event-marketing tool.

Lindsay michelle Turner Page 2

Internship & Freelance Experience - Continued

Clubfone New York, NY 2002 - 2004

Event Planner

® Coordinated and directed destination events, corporate incentive programs, promotions, and marketing tours, as well as hosted dinners, nightclubs, and show reservations, including VIP accommodations.

® Oversaw staff recruitment and training, directed on-site operations, and managed event budgets.

Promoceans, Ltd. New York, NY 2001 - 2003

Event Planner

® Developed the creative theme for student events (proms, fundraisers and class trips) while responsible for all arrangements and selecting facilities, invitations, floral arrangements, catering, place cards, and videoing.

® Generated, edited and proofread press releases, memos, spreadsheets and presentations.

Education, Training & Certifications

Heyman School of Continuing Education | Fundraising & Grant Marketing (2008) / Strategies & Trends in Internet Fundraising (2010)

Wine & Spirits Education Trust | WSET Level 2 Intermediate Certificate in Wine & Spirits (2009)

Tisch School of Continuing Education | Special Events Marketing, Entertainment & Events Marketing Certification (2007)

Syracuse University | B.S. in Hospitality Management (2006)

Event & Volunteer Affiliations

® International Special Events, ISES New York Metro Chapter (2009 & 2010)

® Best Events Expo Conference (2009 & 2010)

® International Hospitality Industry Investors Conference (2009 & 2010)

® Biz Bash Expo (2009 & 2010)

® Special Events Volunteer, Education Through Music

® Special Events Volunteer, American Cancer Society

® Member & Volunteer, Big Apple Orange

® Special Events Volunteer, Manhattan Music Project

® Member & Assistant, Performing Arts Teacher Jewish Community Center

® Member & Volunteer, Gen Art Foundation

® Birthright Outdoors, 2010

® Sustainable Horizon, Costa Rica

Technical Skills

MS Windows, Mac OS, MS Office, EventBrite Salesforce, EventPro, RegOnline, Live Booking, Daylight, Open Table, Cision, Aloha, Adobe Photoshop/Illustrator, LinkedIn, Facebook, Twitter, Meetup.com, 85wpm



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