John R. Yanni

*** ******* **, ***

Langhorne, PA 19047

267-***-****

p6ie55@r.postjobfree.com

OBJECTIVE: To gain a permanent position which will allow me to utilize my current skills, continue to grow professionally, and allow me to prove myself as a significant asset to the organization individually and as a member of a team.

EDUCATION: Pennsylvania State University August 2001 – May 2004

University Park, PA

Degree: B.S. in Psychology Concentration: Business

Cumulative GPA: 3.25

Major GPA: 3.34

The University of Scranton (AASCB) August 2004 – December 2005

Scranton, PA

Degree: M.B.A. Concentration: International Business

Cumulative GPA: 3.78 Organizational Behavior

Drexel University September 2006 – June 2007

Philadelphia, PA

Degree: Ph.D. First Year Coursework Concentration: Organizational Behavior

Cumulative GPA: N/A

*Completed 1 Year of Coursework; not completing degree.

WORK

EXPERIENCE: Dow Jones & Co. Princeton, NJ

Marketing Manager, Audience Dev/Circulation August 2010 – Present

• Researching and identifying new and existing consumer markets to grow audiences to The Wall Street Journal, WSJ.com, Barron’s, Barron’s Online, SmartMoney magazine, and Market Watch e-newsletters.

• Partnering with outside vendors and internal teams to complete product crossover analyses to identify potential cross-sell and up-sell opportunities among Dow Jones products.

• Creating new offers, including product upgrades, online registration, new delivery platforms/technology, and bundled subscriptions through various media and direct mail.

• Proposing and implementing marketing strategies based on audience segments defined through internal and external research studies, vendor data append information, demographic analysis, behavioral statistics, and past performance. Some projects have tested targeting specific markets such as females, liberals, frequent travelers, new graduates, retirees, and more.

• Coordinating the creation of new direct mail, e-mail, and online media campaigns to test responsiveness of new marketing segments and reporting testing results, implications, and next steps to the Vice President of Circulation Marketing.

• Enforcing new e-mail list usage rules that limit the number of times our customers are receiving offers to reduce saturation and customer dissatisfaction. This includes creating a monthly summary e-mail of top offers to ensure that products and services across lines of business are still being exposed with limited weekly contact and maximum branding potential.

• Monthly department P&L reporting, including expense budgets and incremental fiscal revenue, processing of invoices, and updating forecasts for all accounts.

• Management of The Classroom Edition – a monthly publication available to high school teachers for their students – including maintaining minimum circulation, creating press orders, leading ad sales and customer service meetings, reviewing proofs, executing preview and special program e-mails, and maintaining monthly budget and forecasting.

• Managing internal and customer comments /suggestions in order to address concerns and implement improved procedures to contribute to a companywide “Customer 1st” Initiative.

WORK

EXPERIENCE (cont): Advertising Specialty Institute (ASI) Trevose, PA

Marketing Management/Circulation/Audience Dev June 2007 – August 2010

• Determining and maintaining qualified circulation for six leading industry magazines and ten catalogs serving suppliers and distributors in the promotional products industry.

• Working internally and with outside vendors to produce a yearly renewal rate of 91% percent in 2009 for each magazine title and associated e-newsletter through e-mail campaigns, a new web based ordering/renewal system, and promotional package deals with other print and electronic products.

• Composing share of market analysis and developing ad sales and marketing incentive plans to increase ad share vs. competitive publications.

• Working with sales representatives to produce historical and current financial data for potential advertisers and subscribers to ASI publications.

• Developing and executing marketing strategies including direct mail, e-mail blasts, and surveys, to retain current advertisers and subscribers to our electronic products that build client business, including sponsored websites, digital publications, and our primary product database which serves 30K distributors and produces an average of 60K searches per day.

• Conducting circulation audits in coordination with BPA Worldwide to verify qualified circulation promises made to advertisers, that correct postal records and source documentation are maintained, and that competitive statements are correctly reported.

• Obtaining and reporting statistics for “media kits” sent to potential clients/advertisers, including readership information, comparative competitive information, and industry trends.

• Working with technology development teams in creating a return on investment reporting system to allow suppliers in the industry to better understand the benefits of their investment in ASI membership and marketing activity. Further, developing consistent analysis tools to improve customers' understanding of ROI and strategies to boost their competitive stance.

Drexel University Philadelphia, PA

Graduate Assistantship September 2006 – July 2007

LeBow College of Business

• Assisting in research projects, primarily focusing on leadership, group behavior and performance, and relational trust and agency theory. Composing literature reviews to help researchers in their present efforts within the field of Org Behavior and Mgmt Strategy.

• Evaluating and presenting prior research through statistical analysis and manipulation to perform meta-analysis and determine validity to present efforts.

• Briefing faculty on the background of prospective faculty members and organizing campus visits and presentations during their interview process.

Pep Boys Corporation Philadelphia, PA

Merchandising/Pricing January 2006 – September 2006

• Analyzing pricing strategies based on cost analysis and competitive information obtained through database information and market research.

• Coordinating and facilitating accuracy in print media to assist the advertising department in meeting strict deadlines for publication.

• Using inventory management systems to establish promotional and discounted pricing procedures, evaluate margin and sales dollars, and determine high sales volume items.

• Analyzing processes of the pricing department, including the use of MS Excel and Access, Brio database, and mainframe applications, to build efficiency.

• Training new department employees and evaluating their competencies..

COMPUTER Microsoft Office: Word (WPM = 75), Excel, PowerPoint, Access, Outlook, FrontPage

SKILLS: Other: Internet (Research Tools, eg Google Analytics), Lotus Notes, QuickBooks. Various database applications.

ACTIVITIES: Psi Chi National Honor Society in Psychology, Outstanding Student Honor Society

Graduate Advisory Board (2004-2005)

Zeta Beta Tau Fraternity

Undergraduate Student Government (2001-2003)

Lion Scouts (Penn State recruitment for prospective students.) – (2001-2002)

Contact this candidate