SHWETA THAKUR

San Jose, CA *****. Phone: 650-***-****

E-mail: p3wkos@r.postjobfree.com

OBJECTIVE

Seeking a challenging position to leverage business and analytical skills in solving high business value problems.

PROFESSIONAL SUMMARY

Experienced in business analysis and strategic management. Successful at improving organizational profitability and building strong and trusting relationships with customers.

• Effective and creative thinker who enjoys problem solving in a continuous learning environment.

• Responsible, organized, detail-oriented and hard-working professional.

• Solid business, communication and presentation skills.

• Proven ability to coordinate projects and produce results in a team based setting.

• Experienced in gathering, translating and documenting business requirements into detailed functional and technical specifications following SDLC and UML based methods.

• Ability to learn and embrace new technologies and tools in a short time frame.

WORK EXPERIENCE

Efficient Frontier, Sunnyvale, CA April 08 – Current

Business Analyst

Efficient Frontier (www.efrontier.com) is a leading Search Engine Marketing bid optimization solution

• Assumed full responsibility of client success under management.

• Partnered with clients in order to devise strategy for their search marketing needs.

• Collaborated with client’s team for gathering the business requirements and translated the requirements into detailed documents.

• Conducted in depth analysis of client’s business and future needs in order to decide on the business solution that best suits there needs.

• Coordinated with internal and external clients to ensure successful execution of advertising campaigns as per the client requirements.

• Liaised between the business, technology teams and support teams

• Performed Gap Analysis to identify any inconsistencies between planned requirements and the actual marketing portfolio.

• Performed change management by tracking and ensuring that the requested enhancements/changes are implemented.

• Delivered statistical & analytics reports to answer client’s business questions regarding influence of the ad position on conversion rate, determination of optimal allocation of advertising spend and troubleshooting of forecasting model accuracy.

• Training of client teams on product features and search marketing best practices.

Merwin Design, Belmont, CA Nov.07- April 08

Business Analyst

The project involved development of state-of-the-art financial applications to help customers assess their financial situations, create long-term budget projections and manage their finances utilizing different financial strategies provided to them.

• Identified, elicited and documented user requirements that provided appropriate scope of work for technical team to develop the required software.

• Facilitated Joint Application Development (JAD) sessions with clients to come up with agreements on detailed requirements and obtain sign-offs.

• Collaborated with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs.

• Coordinated the implementation efforts of RUP concepts through all the phases of Software development Life Cycle (SDLC).

• Created Unified Modeling Language (UML) diagrams including use case diagrams, sequence diagrams, class diagrams to present different views of the system.

Karvy Consultants Ltd, New Delhi, India Jan. 04 - Aug. 04 Business Analyst

The goal of the project was to streamline the process of providing the entire spectrum of financial services through Web-based tools.

• Identified, gathered and documented business requirements for the development and integration of the new web-based services with the existing company web site.

• Conducted review sessions with architects, developers and QA team.

• Prepared and submitted progress/ completion reports to project management on a weekly basis.

• Received Certificate of Achievement (COA) award for delivering quality assignments and receiving customer appreciation.

North India Finserve Pvt. Ltd (An Affiliate of Citigroup) New Delhi, India June 03 - Jan. 04

Market Research Analyst

• Conducted market research and in-depth data analysis to identify target customers.

• Developed and delivered numerous presentations to higher management.

Mitra.org, New Delhi, India Jan. 00 - June 03

Volunteer- Relationship Manager

• Developed marketing plan for recruiting volunteers for overseas assignments and managed volunteer training/placements

• Planned and organized fund raising events.

EDUCATION

San Francisco State University, San Francisco, CA Aug. 06 – Jan. 08

Master of Business Administration

D.A.V Institute of Management, Haryana, India. June 01 – May 03

Master of Business Administration

D.A.V Centenary College, Haryana, India. June 97 – May 00

Bachelor of Business Administration

SKILLS

• Well versed in MS Office (Word, Excel, PowerPoint, Project, Visio), Premium Solver, Sensitivity analysis toolkit, Pivot tables.

• Skilled in application of RUP and SDLC.

Contact this candidate