WANDA ROE

**** **** ** #***

Plano, TX *****

214-***-****

otjmb9@r.postjobfree.com

SUMMARY

=======

Passionate and results-oriented marketing MBA with more than 20 years of professional experience and a track record of award-winning performance. Strong analytical skills coupled with advanced computer skills (MS Office Suite, InDesign, and Dreamweaver). Proven ability to develop highly effective and measurable strategies to drive revenue growth, build market presence, increase customer acquisition, and build brand awareness. Strengths include the ability to manage multiple projects simultaneously and a willingness to enthusiastically work within changing priorities.

* Marketing & Sales

* Marketing Strategies

* Social Media Marketing

* Marketing Program Development

* Database Marketing

* Brand Launch & Positioning

* Sales Collateral Development

* Extensive PC & Internet Experience

* Contract & Proposal Preparation

* RFI/RFP Response

* Contract Negotiation & Administration

* Website Design & Development

* Financial Analysis & Modeling

* Product/Project Management

EXPERIENCE

==========

OUTCOME ENGINEERING * Plano, TX

Marketing Manager

August 2010 - October 2011

* Promoted short- and long-term marketing plans and strategies to meet the business objectives that led to client contracts.

* Propelled marketing efforts around web pages, brochures, advertisements, press releases, and customer presentations.

* Orchestrated database marketing and email campaigns that communicated the value proposition using Constant Contact.

* Content development of all new materials to ensure brand integrity and key messaging.

* Conducted successful tradeshow promotions, communications, and follow-up activities which led to new clients.

* Created and prepared training course materials including flyers, course packets, handouts, and decks.

Client Relations Manager

* Identified, promoted, and captured business opportunities with new and existing clients.

* Clearly articulated solutions, business value propositions, and product and services road map to existing clients.

* Acted as a client advocate in communicating client needs and coordinating internal meetings focused on developing responsive solutions to those needs.

* As the escalation and coordination point, ensured client concerns, issues, and questions were appropriately addressed and resolved.

* Managed relationship strategy, client leadership, team leadership and growth, ambassadorship, and quality assurance while building trust, confidence, and goodwill with

Bueno Integrated Technologies Inc. * Richardson, TX

Marketing and Business Development Manager

March 2010 - August 2010

* Responded to proposals and RFI requests from prospective clients and government agencies.

* Increased the Companys growth by securing new business opportunities.

* Handled quote and contract preparation, customer negotiations, and pre-sales/post-sales project management.

* Planned, designed, wrote, and coded website using Dreamweaver (HTML, CSS).

ACS * Dallas, TX

Marketing Manager

2008 - 2008

* Developed and designed the first full-color brochures and print advertisements for HCMS (Human Capital Management Solutions), saving the company the cost of hiring an outside advertising agency.

* Designed and produced collateral, presentations, boilerplate proposals, and marketing materials in support of new branding and sales initiatives.

* Led marketing efforts for HCMS web page and single point of contact for all website queries.

* Managed all aspects of HCMS tradeshows including communication, promotion, and follow-up activities.

* Responsible for Salesforce.com reporting for HCMS sales.

Fortress Solutions * Plano, TX

Inside Sales & Support Manager

2004 - 2007

* Managed customer engagement for OEM support, repair and secondary market hardware sales including proposing, negotiating, and closing existing and new accounts.

* Administered service-level agreements; ensured the successful engagement, implementation, training and sustaining support of service offerings for each account.

* Developed extensive knowledge of optical and data communications equipment.

* Located suppliers, created and coordinated purchase orders, tracked shipment of product, invoiced customers, created marketing materials, produced customer documentation, prepared reports of sales and RMA activity, and developed cost models.

Aastra * Homebased

CVX Sales

2002 - 2004

* Managed customer engagement for CVX product line including proposing, negotiating, and closing new/existing accounts.

* Directed entitlement including implementation and sustaining support service offerings for all accounts.

* Tracked proposals, developed pricing and configuration tools, and completed order submission.

* Developed customer communications including newsletters, marketing materials, and e-mail campaigns.

Nortel Networks * Richardson, TX

Sales Support Manager

August 1994 - July 2002

* Managed customer engagement of $10 million for support proposals for the CVX product line.

* Ensured the successful engagement, implementation, and sustaining support of service offerings for all accounts.

* Developed pricing, margin analysis, and configuration tools to improve business performance and process development for order accuracy.

* Collaborated as sales prime for ERP evaluation team.

Senior Specialist/Commercial Marketing Manager

August 1997 September 2000

* Created proposal, pricing and price book management, and margin analysis for Rapport and CVX 1800 product lines. Price book was adopted as a template for all price books throughout Nortel.

* Presented senior management with recommendations to ensure that customer proposals maintain LOB revenue, margin, and ROS targets.

* Developed and presented marketing pricing programs and price action financials for senior management review and approval.

* Participated as project leader for an eCommerce site for CPS products.

Marketing Specialist

June 1995 - July 1997

* Provided support to the Integrated Community Networks marketing initiatives inclusive of development of presentation materials, marketing fulfillment, lead tracking, coordination of multiple subcontractors, and marketing support.

* Designed databases for lead tracking, developed and implemented a marketing communication plan, prepared procedures for implementing the ICN-direct marketing campaign, provided analysis of campaign effectiveness, and provided recommendations for the subsequent response actions.

* Provided first-line response to ICNs hot line, web page, and e-mail.

Co-op Edit Nortel Networks

August 1994 - May 1995

* Prepared performance measurements for senior management of the Meridian 1 (ETAS) group, prepared monthly and quarterly service reports for customers, developed quarterly Partnership Feedback Report, and analyzed customer satisfaction related to performance of ETAS.

* Developed a stand-alone multimedia marketing presentation of NTs Electronic Reference Library.

* Prepared a test plan for reports of the SMART System for validating the accuracy of the report process.

University of Texas at Dallas * Richardson, TX

Grant & Contract Specialist

1990 - 1994

* Prepared and negotiated terms and conditions for grants and contracts. Reviewed post-award requests for budget and technical modifications. Prepared forecasts of funding trends, formulated analyses of expenditures and fiscal reports, coordinated close-out activities, and performed post-award audit.

* Prepared Research Highlight, a newsletter of funding opportunities, agency information, and University regulations.

* Provided expertise in federal and state agency regulations and policies, including the FAR.

* Coordinated and developed an Open House of research interests in telecommunications.

* Coordinated and developed proposal information to identify potential sponsors, contacted funding agencies, developed budgets, and assisted with preliminary and final proposals to external sponsors.

COMPUTER SKILLS

================

Microsoft Office 2010 Word, PowerPoint. Access, Excel (macros/models/pivot tables/VBA), and Visio

Databases/CRM Dbase, FileMaker Pro, SQL, SalesForce (SFDC), Sharepoint, and ACT

Desktop/Website Publishing PowerPoint, Indesign, Photoshop, Illustrator, and Dreamweaver

EDUCATION

==========

MBA, Marketing, University of Texas at Dallas, Richardson, TX, 3.5 GPA

BSBA, Finance, University of Texas at Dallas, Richardson, TX, 3.4 GPA

Professional courses include Excel Power User; VBA Programming; Seven Habits of Highly Effective People; Negotiating; Problem Solving and Decision Making; Interpersonal Effectiveness and Listening; Coaching and Mentoring; Event Investigation; Anti-Trust Essentials; Communication with Competitors; Ethics Awareness; Data Privacy and Protection; Nortel Product Overview; Data and Internet Communications; and VoIP Solutions.

MBA Marketing Program included courses in Marketing Strategy, New Product Development, International Marketing, Promotion, Consumer Behavior, Marketing Models, Marketing Research, and Entrepreneurship (Business Plan Development).

Contact this candidate