EXECUTIVE PROFILE

In my nearly twenty years of work experience I’ve been called the Martha Stewart of creative design to a military general that can get anything done. My most respected asset that I encompass would be spatial intelligence paired with creative and intellectual traits that permit me to accomplish any given task from concept to completion. My entrepreneurial spirit continually pushes me to think outside of the box and to be persistently innovative, which facilitates me in solving problems easily and quickly. As a proactive visionary I consistently conceptualize the next steps towards an in-depth and prosperous future. My style is exceptionally versatile, which allows me to be eloquent and presentable to clients and executives or I can toil with anyone in any given task. I also value being noted as a trustworthy and reliable individual who is dedicated to providing a higher level of quality customer service.

AREAS OF EXPERTISE

• Contract Negotiations • Tenacious Deadlines • Entrepreneurial Sales Strategies

• Systematized Project Management • Ingenious Problem Solving • Communication Acumen

• Cultivating Client Relationships • Optimize Workforce Efforts • High Recognition to Detail

COMPUTER SKILLS

Windows XP & Mac OS X platforms, Microsoft Office, Entourage, EMS Professional (Event Management System), Room Viewer, Visio, Adobe Creative Suite CS5 (Photoshop, Illustrator, InDesign, Bridge, Acrobat, Live Cycle), Adobe Photoshop Elements and Image Ready, Quark 7.0, SnagIt, iLife, Keynote, video shooting and editing and website design. Skilled knowledge with social media networking sites including: LinkedIn, Facebook, Twitter, MySpace and blogging.

EDUCATION

Master of Science in Hospitality & Tourism Management

University of Central Florida, Orlando, FL

Concentrations: Hospitality Management

Bachelor of Arts in Advertising & Public Relations

University of Central Florida, Orlando, FL

Concentrations: Marketing, Communications, Hospitality /Graduated with Honors

Associate of Arts in Art

Seminole Community College, Sanford, FL

Concentrations: Arts, Graphic Design, & Marketing /Graduated with High Honors

EMPLOYMENT HISTORY

Freelance Event Planner – Savoya Local Destination Management, Orlando, FL 12/11 – Current

Event Manager– University of Central Florida / Live Oak & Cypress Event Center, Orlando, FL 08/2010 – 12/2011

Master Wedding Planner – Vow Weddings Event Planning & Decor, Orlando, FL 02/2009 – 06/2012

Associate Marketing Manager/Production Manager – Compass Knowledge Group, Orlando, FL 03/2007 – 02/2009

Sales & Events Manager– Cedar Bay Photography, Casselberry, FL 09/2001 – 02/2007

Seasonal Sales Manager – Sea World Orlando (Luau), Orlando, FL 02/2001 – 09/2001

Retail Manager – Ritz Camera, Orlando, FL 09/1998 - 04/2000

EXECUTIVE EXPERIENCES

Event Planning

• Continually coordinate multiple SMERF and tradeshow events and other private and public social and corporate functions.

• Oversee and create budgets and concepts, to planning and execution and lastly, follow-up assessments of events.

• Think clearly and maintain control in a fast-paced environment while under pressure to meet strict deadlines.

• Remain completely flexible and adapt to situations quickly and work through logistical issues or on site problems and address them tactfully and efficiently.

• Set & strikes, food preparation, serving, hanging decorations, site visits, setting up audio visual equipment and lighting.

• Prepared flooring materials, build sets and props from conception to completion, delegate & oversee tasks from interns & staff to volunteers.

• Operated event facility oversaw repairs, updates and upgrades, which inferred a positive image and increased bookings

for the facility.

Sales Expertise

My main proficiency in building up business and increasing sales is through efforts that will offer the largest return. But in these efforts, I never look at sales from one angle. I strive to construct sales strategies that can be increased through a magnitude of different avenues. These additional points have also been strategies in which I was able to effectively increase revenues:

• Cut over $16,000 annually in utility overage charges for an event venue, which dramatically increased profits for the year.

• Increased sales over 25% by offering customers a larger selection of products or services.

• Contracted linen companies to offer additional services to clients while increasing the venue’s sales figures.

• Reviewed unnecessary labor expenses, changed vendors, re-negotiating contracts and reviewing overall expenses. Improved customer service by initiating improved training techniques, which empowered employees and saved production time and costs.

• Exceeded monthly sales goals over 10% by initiating new events and services to increase sales during slower seasons.

• Removed barriers that impeded on or restricted the generation of sales between the consumer and the product/service by offering clearer communicative signage, revising parking constraints and by re-writing policies or company directives.

Marketing & Creative

My active execution and direction in marketing campaigns have built and produced brand recognition, which has led to higher lead generation for big-name brands and or with newly created brands. I’ve controlled half a million dollar marketing budgets to completely non-existent budgets. My compelling copy writing, graphic design skills and professional photography expertise have proved to be effective with consumers in building brand loyalty and in building an overall positive perception of the brand. I’ve perpetuated consistent branding by regulating the qualities associated to the brand and by positioning the product or service to the most appropriate and or to the most unlikely of audiences at times, which in turn generated a greater return for the organization.

• Developed creative collateral, copy writing, full ad design and ad creation through graphic design and attended press checks to ensure the final output of the printed collateral.

• Created web-based advertising including web banners, websites, emails etc., print collateral for print ads, newspapers, brochures, fliers, posters or banners.

• Professionally experienced photographer, stock photos contributor, graphic designer and artist.

Supervision & Management

I’ve always placed a high emphasis on hiring and training the right people who will further enhance the future success of the company because employees are an organization’s most valued assets. My rapport and ability to cultivate positive relationships with my employees has consistently resulted in reduced turnover and hiring expenses, while enhancing valuable customer service encounters. My supervisory experiences have led me to oversee and delegate tasks to few staff members to directing large collections of individuals. Either experience has forwarded me the knowledge to maintain a motivating and inspiring environment for those individuals.

• Increase employee production efforts and customer service through the development of operational manuals and department handbooks.

• Consulted and collaborate with top-level executives in facilitating organizational and implemental cultural changes.

• Trained new employees and departments on modern and diverse technical procedures.

Project Management

I’ve effectively maintained and cultivated vendor/client relationships, through consistent and direct project management techniques, which is why I’ve maintain a secure and connected relationship with many of my previous clients or vendors for over ten years. I’ve also upheld more than eighty-five individual ongoing initiatives, while tracking and summarizing budgets, attending daily & weekly meetings, managing media/marketing plans and negotiating contracts. Since I consistently file and organize my portfolios, I am able to closely track and monitor the progress of my initiatives and fluently meet deadlines while also elevating the quality and accuracy of a collection of ongoing assignments. My organizational and project management skills have also been invaluable when proposals have been prepared in a clear and organized manner, making it much easier for the client to understand and comprehend what the company is providing for them.

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