Amy Fischer

**** **** ****** *********

Brighton, MI 48116

810-***-****

nsajri@r.postjobfree.com

EXPERIENCE:

**** ** ******* ***** ********- Amy Fischer Consulting Brighton, MI

Performed all field directing for qualitative and online studies across various industries.

• Set up and coordinated qualitative studies into the field- both nationally and internationally

• Developed screener and questionnaires based on specifications needed to reach various target audiences and managed the development of attitudinal segments to better understand what ultimately drives brand purchasing for these groups

• Managed and oversaw of fieldwork and daily management of studies

• Managed day-to-day functions of online “living diary” online panel for various clients

• Clients include: Nestle Purina, AT&T, Enterprise Holdings Company, General Foods, Humana, BCBS, Yoplait, Ford, Ralph Lauren, Kohl’s, Papa John’s, Ortho, Brown Forman, Manna-Pro, National City Bank, AB, Merck

1992-1996 Strategic Field Director Marketing Insights- Wilton, CT

Performed all field directing for qualitative studies across several industries.

• Clients included: Fidelity, Solomon Smith Barney, Texaco, Tower Federal Credit Union

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1991-1992 Research Supervisor- Campbell Mithun Esty- New York, NY

Performed day-to-day research function for various clients. Moderated within qualitative capacity for all new business pitches that was involved on. Managed all qualitative and quantitative studies across various industries.

• Developed and oversaw large tracking study created for Texaco during the Olympics.

• Worked on several new business pitches, of which many where landed by CME

• Resigned to start full-time company when first son born in NYC

1989-1991 Strategic Planning Manager- D’arcy, Masius, Benton & Bowles- New York, NY

Implemented various strategic planning projects and studies across multiple brands, including new product and concept development work. Instrumental in aiding the development of creative concepts based on consumer insights that were relevant, in order to develop memorable campaigns for our clients.

• Created “You Make it Fresh, You Make it Best” concept for Good Seasons salad dressing

• Worked on new business pitch to win Maxwell House account. Won Effie for Rich French Roast

• Coordinated and implemented all qualitative and quantitative studies across all Maxwell House brands, including new concept development and strategic planning for new products being created by Maxwell House

• Implemented and managed various studies for several General Foods brands

• Consulted with M&M Mars and developed various studies across brands

1988-1989 Strategic Planning Manager- Foote, Cone & Belding- New York, NY

Coordinated all research for various clients

Key strategist with regards to aiding in the development of brand positioning and new product development. Worked directly with creative and account group to develop and revise communication strategies across varying industries.

• Developed and managed all qualitative and quantitative studies for Nabisco snacks, including cookies and crackers

• Updated macro and micro trend data for various industry types

1985-1988 Research Account Associate- NW Ayer- New York, New York

Developed and managed all field work for qualitative and quantitative studies. Developed ethnography skills and one-on-one interviewing experience for new business pitches. Worked extensively with JC Penny as a moderator and ethno interviewer.

• Created and implemented immense tracking study for Citibank/Citicorp after winning account.

• Worked on Burger King new business pitch which was a successful win for the agency

• Other clients include: US Army, Continental, AT&T, General Motors, DuPont, KitchenAid

1983-1985 Research Project Manager- Foote, Cone & Belding- Chicago, IL

Instrumental in developing research proposals for both qualitative and quantitative research projects. Analyzed both primary and secondary research to create situation analyses for all clients in my account.

• Coordinated and oversaw all qualitative and quantitative research for SC Johnson, across their insecticide, floor wax and cleaning categories

• Updated micro and macro trends within the insecticide category for SC Johnson

• Developed and managed all research studies for Kimberly Clark brand.

EDUCATION:

1980-1983 Michigan State University, East Lansing, Michigan

B.A. Advertising

Minor in Psychology

Graduated in three years by completing classes throughout summer terms

Worked as retail associate at Seasons Diversified Retailer, helping customers with their furniture needs, including floor plan layouts, color recommendations based on customer needs

Software: Proficient in Microsoft Office: Excel, Power Point, Word

PERSONAL: Currently residing in Brighton, MI. Have three children: Ray (19), Jack (16) and Kit (11).

Enjoy extensive traveling, reading, music lover, foodie that can’t get enough of the falafel sandwiches from 55th and 6th Avenue in NYC! On developmental committee for Reaching Higher, a non-profit organization based in Brighton, MI, for at risk youths. Volunteer for Meals on Wheels, delivering meals and helping wherever I can for elderly. Extreme animal lover: 3 cats, 1 bunny and 1 husky! Fluent in French. Have traveled abroad throughout Europe and Costa Rica. Have been going to Quebec City since I was eight years old as my sister has resided there since 1970.

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