REED H. HOPKINS

**** ******** **** ****** **** BEACH, FL 32408 205-***-**** nkkgwz@r.postjobfree.com

PROFESSIONAL OBJECTIVE

Seeking a sales/marketing position that will utilize over 15 years of pharmaceutical sales/leadership experience while providing opportunities to grow within an organization that nurtures respect and integrity.

EXPERIENCE

May 2012 to Present Patches Pub and Grill

Owner/President Patches Pub and Grill

Responsible for all aspects of the business.

Manage a team of 11 employees and 2 cooks.

Responsible for marketing and management operations.

Responsible for growing business to meet goals set for the business.

Annual sales of $550,000.

March 2007-March 2012 AstraZeneca Pharmaceuticals

District Sales Manager/ Cardiovascular Montgomery Alabama

Directly manage a team comprised of 9-11 sales representatives for Cardiology, Internal Medicine, Endocrinology, and Primary Care physicians across 2 states.

Manage an sales/operations budget over $200,000 and a speaker budget of over $60,000 annually.

Responsible for identifying, hiring, training, and leading continued development of sales representatives.

Develop reach and frequency metrics within the district that have regional and national impact.

Responsible for developing and managing the flow of set processes and procedures to ensure optimal use of company resources.

Develop new budgetary processes to ensure improvements in efficiency with impact on current and future goals within each sales territory.

Establish goals/expectations that meet the needs of an ever-changing market.

Work across therapeutic areas to develop a learning curriculum with regional and national impact that promotes a professional and productive workplace.

1st qtr 2011 national ranking for Onglyza/Kombiglyze XR 11/181

3rd quarter 2011 Crestor performance 100.20% to goal

Implemented an innovative incentive program in the state that encompassed representatives from seven different sales teams. Regional managed markets program that focused on driving sales within the Blue Cross/Blue Shield plan for the state.

Actively promote career advancement for sales representatives while maintaining a solid team with unity and positive energy that resulted in zero turnover.

Responsible for implementing brand strategies and developing local strategies to ensure impact and focus on patient health first, while serving as the main point of contact from a sales perspective.

Versed in managed care contract language.

August 2004-March 2007 Solvay Pharmaceuticals

District Sales Manager/ Specialized Markets Division Birmingham, Alabama

Managed a team responsible for Urology, Oncology, HIV Specialist, Endocronoligy, and Hospitals.

Managed a comprehensive budget totaling over 300k.

Developed and managed monthly budget trackers within district.

Implemented continued analysis of reach and frequency of team members to ensure operational goals that were set forth by leadership team were met or exceeded.

Effectively managed 9 territories covering 5 states, while leading the team’s day-to-day operations and promoting a positive work environment.

March Report Card 3/15 Nationally and 1/7 Regionally - 3/05

Ranked 3/15 AndroGel and 9/15 Marinol - 3/05

Ranked 1/15 for YTD TRx Vol. Chg - 3/05

Ranked 1/15 for YTD TRx ShrChg - 3/05

AndroGel Pump TRx 3/15 5,633 TRx

AndroGel Pump NRx 1/15 1,833

AndroGel Pump 1/7 in the Area West

March Report Card Payout results 124% to goal

April 2005 Marinol Know, Show, Grow Award for top District Manager in Nation 10 PerqPoints

December 2004 Winner of the AndroGel Accelerator Contest top District Manager in the nation 35 PerqPoints

Participated in brand team strategizing committee with AndroGel Product Manager to assist with marketing message for 2nd half of 2005. 2/05

1997-July 04 AstraZeneca Pharmaceuticals

Professional Sales Representative Hospital Birmingham, AL

10/02-7/04

• Certificate of Achievement for “Getting it Done” in 2003 awarded at the National Sales Meeting. “ Reed put together a business plan and then worked the plan.” Jon Lee, DSM.

• Member of the Nashville Business Leadership Task Force.

• Ride along Champion for potential new hires.

• Member of the PSS Response Team.

• Responsible for communicating current budget usage to the team and allocating funds appropriately.

• State Account Specialist responsible for generating new contracts within the hospital environment.

• Expert in the field offering clinical data and using national speakers to assist in customer education.

• #1 Seroquel Market Leader 2003 Seroquel 11% market share increase from 2002-2003.

• Responsibilities include managing 16 hospitals within territory as well as making sure that the contracts and products remain on formulary with current sales tracking over 2 million dollars for the current year.

• Responsible for largest state mental institution within district totaling over 3.8 million dollars in total potential business with sales tracking at over 700,000 for the year.

• Grown business in largest account from 9% to over 20% thru Feb 04 Bryce Hospital.

• 2003 Performance numbers: Seroquel 105% to plan.

District Sales Manager Respiratory Division Little Rock, Arkansas 8/00-10/02

Manage a comprehensive corporate budget totaling over $150,000

Manage a district that consists of nine territories, including employee training and development covering over 3 states.

Extensively trained in targeted selection.

Assisted in the promotion of 2 sales representatives to specialty care and long-term care teams.

In depth experience with Microsoft Outlook, Microsoft Word, Gelco, PDA, Excel., and the Azer expense reporting system.

Manage pull-through programs with hospitals within the district, including managed care.

Manage pharmaceutical portfolio that consists of three products Rhinocort Aqua, Pulmicort Turbuhaler, and Pulmicort Respules.

“ Reed is a focused, passionate leader who drove his team toward success,” Patrick Steed, RSD.

“ Reed provided much needed direction and assistance to his team. His intent was always to improve the skill sets of his team, in order for them to achieve their goal.” Patrick Steed, RSD.

2001 Performance to plan: RAQ: District 81%/Nashville 85%/Nation 83% to plan, Prespules: District 104%/Nashville 146%/Nation 126% to plan/ Pturbuhaler: District 88%/ Nashville 87%/ Nation 80% to plan.

2002 Performance to plan: RAQ: District 94%/Nashville 92%/ Nation 98% to plan, Prespules: District 89%/Nashville 100%/ Nation 104% to plan, Pturbuhaler: District 87%/Nashville 92%/ Nation 93% to plan.

Professional Sales Represenative Respiratory

Beaumont, Texas 6/97-8/00

Led district in region through 3/00 with Rhinocort Aqua new prescriptions.

Early review report through 5/00 totaling 1,182 prescriptions in launch phase of product.

1st of 31 regional sales representatives to obtain 151% of Plendil target, 1999.

1st of 31 regional sales representatives to obtain 157% of Rhinocort MDI target, 1999.

EDUCATION

1990-1994 University of Mississippi Oxford, MS

B.B.A., General Business

Dean’s Honor Roll

Chancellor’s Leadership Class, 1990

Member, Phi Delta Theta Fraternity

PROFESSIONAL DEVELOPMENT

• Targeted selection

• Managed Care training

• District Sales Manager Core I and Core II training

• Trained on Excel, Microsoft Word, Microsoft Outlook, PDA

• Attended Fred Pryor seminar “How to Manage”

• Recent books read: Laws of Leadership, Whale Done, The One-Minute Manager, Putting The One-Minute Manager To Work, Empowerment Takes More Than a Minute, Successful Manager’s Handbook, Who Moved My Cheese

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