Richard C. Reese
**** *********** **. **** *****, Georgia 30344 . 404-***-**** .
**********@*****.***
ACCOUNT EXECUTIVE
Tenacious, solutions-focused sales professional with proven approach to
developing new business and leading top-performing teams committed to
achieving company objectives. Adept at evaluating industry trends and using
findings toward designing and executing innovative strategies to boost
company leveraging in a competitive market. Effective communicator and
liaison, known for building strategic partnerships and alliances.
Reputation for integrity, dedication, and work ethic.
Team Leadership . Sharp Business Acumen . Process Improvement . Account
Penetration
Client Relations Management . Presentations . Conceptualization . Business
Development
Proactive Problem Solving . Decision-Making . Versatility . Multitasking &
Prioritization
PROFESSIONAL EXPERIENCE
ADVANTAGE SALES & MARKETING, Atlanta, Georgia ?2011-Present
Retail Project Specialist
Developed effective client relationships to facilitate communication and
execution with sales department, including creative and production, to
ensure the client deliverables were successfully achieved.
. Project Management. Perform project management duties including:
program tracking, timeline development and reconciliation, post-
promotional analyses, and internal and external reporting.
. Planning. Interfaced with retail clients on a regular basis to plan
and manage projects through flawless program implementation;
effectively recommending advertising and promotional activities to
satisfy company's sales objectives.
DICKERSON INSURANCE AGENCY, Newnan, Georgia .2009-2011
Business Development Agent
Executed marketing and sales strategies to maintain and expand a book of
business that created over 200 new policies. Cultivated great relationships
with key decision makers in the real estate and automobile industry that
lead to rapid and sustainable growth.
. Accountability. Ensured revenue goals were met by analyzing
profitability for each policy and recommending changes as needed.
. Statistical Research. Analyze monthly reports to identify
opportunities that increased sales and minimized lost volume.
UNITED DISTRIBUTORS, Smyrna, Georgia . 2001-2009
Account Manager, On-Premise Division
Consistently achieved aggressive sales and market share goals by
maintaining positive relationships with 100+ key accounts and striving for
increased sales penetration within these accounts. Planned and implemented
strategies to promote spirits, wine and beer sales and enhance account
satisfaction.
. Sales Performance. Delivered 15% growth in territory sales of
company's portfolio of over 5000 products by devising and executing
innovative marketing outlets.
. Effective Promotions. Drove brand awareness and customer traffic by
designing and implementing compelling sales and promotional programs
including giveaways, creative displays and product samplings.
. Marketing & Advertising Programs. Actively supported the design,
development, and execution of key marketing and advertising programs
in conjunction with distributor activities to achieve goals.
. Analytical Tools. Improved senior management decision making and short-
and long-term business planning by developing tools to measure
results and create accurate sales forecasts.
THE KEEBLER COMPANY, Morrow, Georgia .1999-2001
Retail Sales Representative
Delivered explosive sales results of cookie and cracker brands by capturing
new business and delivering superior customer service. Achieved or exceeded
all performance goals. Led rapid execution of marketing strategies to grow
revenue, increase sales force effectiveness and instill a customer-focused
culture.
. Sales Growth. Ignited sales by 26% by uncovering and tapping new
business opportunities in accounts and training sales team in
effective closing techniques.
. Marketing Programs. Strongly influenced marketing launches by defining
strategies for capturing and growing lucrative markets through
comprehensive research and analysis of market intelligence.
. Inventory Control. Reduced shrinkage by $37,000 by rigorously adhering
to security guidelines of company's inventory policies.
NATIONAL DISTRIBUTING COMPANY, Atlanta, Georgia .1997-1999
Territory Manager
Delivered exceptional sales and margin growth, by managing key accounts and
closing deals for contracts through extensive knowledge of fine wine
products and markets. Performed full range of sales, business development,
and account management functions including proposal development,
presentations, order management, and A/R oversight. Identified and pursued
strategic opportunities for account growth.
. Presentations. Designed and conducted memorable presentations to wine
buyers that generated excitement and new contracts.
. Merchandising. Gained competitive edge and stimulated consumer
purchases through effective use of point-of-sale displays supplied by
wine merchants.
EDUCATION
Candidate for B.B.A, Major in Marketing - Strayer University Douglasville,
GA
A.S., Major in Business Administration - Atlanta Metropolitan College,
Atlanta, GA
COMPUTER PROFICIENCY
Microsoft Suite (Excel, PowerPoint, Word, Outlook), Pocket Advantage Order
Management System and CRM Application; Internet search protocols