George W. Reifenberg *** Cottonwood Court

Troy, OH 45373

937-***-**** | home

937-***-**** | cell

n5mn8q@r.postjobfree.com

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EXECUTIVE SUMMARY

A fast track, highly motivated, team orientated executive with diverse management experience. Ability to train and motivate a sales force and substantially increase sales and margins though targeted value added marketing efforts. Recognized for exceptional ability to develop specialized marketing stratagems, sales methods, and training procedures. I have expertise in opening new markets for specialized products ranging from the large commodity consumers to the smaller volume industries such as Food Grade. .

SELECTED ACHIEVEMENTS

• Developed a plan for sales of fire resistant hydraulic fluid to steel mills and die casters starting from zero sales to $3,000,000 annually with a profit margin of 20%

• Developed plans to merge two international oil companies and develop distributor sales strategies

• Created a market study for Japanese oil company to enter initial fill in engine oil market

• Designed and implemented program-to-market engine oil to the largest trucking fleets in the country generated $1,000,000 in sales in Y1 and $3,500,000 Y2 resulting in most profitable area of Safety-Kleen’s lubricant sales

• Safety-Kleen became the largest automotive industry lubricant supplier as a result of marketing and sales force strategies

• Nationally honored by Shell as “Distributor of the Year”

• Increased sales by 125% and opened four new national locations as Vice President and CEO of Barclain, Inc. a family owned truck leasing company

• Achieved various sales awards and promotions in every position held at Mobil Oil Corporation

PROFESSIONAL EXPERIENCE

INDUSTRY SALES EXECUTIVE/CONSULTANT 2006-2011

KOST USA Cincinnati, Ohio

• Restructured sales force with territory organization for accounts both existing and potential

• Presented detail sales and product instruction on all major products, hydraulic, engine,

gear oil and many others

• Launched new product line and served as Product Manager for fire resistant hydraulic fluid resulting in new revenue stream and generated $3,000,000 in sales with a profit

margin of 20% . The large accounts that I added were based on technical service and

should remain for many years

U.S. MANAGER OF FLEET PROGRAMS 1996-2000

Safety-Kleen Corporation Elgin, Illinois

• Independently implemented a program that marketed products and services to the

largest trucking fleets in the country

• Created industry specific sales programs with videos, brochures and other appropriated sales tools

• Constructed and presented industry presentations on the motor fleet industry to industry leaders

• Instituted a selective database to identify potential accounts and distributors

• Provided detailed value added sales training to distributors to aid in the solicitation of products

• Created and managed distributors in order to provide deliveries across the country as well as providing new marketing channels for Safety-Kleen products

• Created a marketing plan that would have Safety-Kleen branches sell packaged oil products to customers

MANAGER COMMERCIAL SALES 1995

RAD & Medallion Oil Company Glen Cove, New York

Largest independent oil company in New York with sales over $400,000,000

• Constructed and managed industry specific sales programs with brochures and other appropriated sales tools, such as, Hydraulic Oil Program, direct mail and telemarketing efforts

• Conducted detailed technical sales training for marketing representatives in both fuel and lubricants

• Increased sales in the industrial and commercial customer groups highlighted by the largest Co-generation power plant in NY

• Managed and lead contact for natural gas marketing efforts via partnership with Tenneco

COMMERCIAL AREA MANAGER

Mobil Oil Corporation Fairfax, Virginia

• As Coal Industry Sales Manager increased sales to coal industry by 60% in one year

• As Fleet Manager increased market share of heavy duty engine oil and other fleet products

EDUCATION

University of Notre Dame Bachelor of Arts, Economics

U.S. ARMY - CAPTAIN - INFANTRY

POST-GRADUATE STUDIES

Many related postgraduate management courses

Personnel Dynamics

Management by Objective

Adjunct Professor of Economics, Edison College

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