Manager Sales

**** ********* ****, ********* *** Cell: 202-***-****

Rockville, MD 20852 mw30a5@r.postjobfree.com

OBJECTIVE TO BE PART OF AN INNOVATIVE BUSINESS TEAM WHERE MY INTERNATIONAL EDUCATION AND EXPERIENCE CAN ADD VALUE TO A COMPANY AND EXPAND ITS GLOBAL CLIENT BASE.

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EXPERIENCE Study, raise my family and handle my investments. September 2008- Present

BRAND STRATEGY PROJECT CONSULTANT March 2009-December 2010

taproot foundation, Washington DC, USA

Responsible for providing business consulting services and fundraising support to public service non-profit organizations in the Washington DC area. Provided direct project support to MENTORS, an organization dedicated to providing mentorship and support to children throughout the United States. Directly responsible for generating over $50,000 in donations to the organization through volunteer service.

MARKETING MANAGER March 2007-June 2008

Estee Lauder Company, Buenos Aires, Argentina

Responsible for developing the commercial strategy, trade marketing, business plans, and accounting sales for Estee Lauder products in Argentina. Directly in-charge of the sales of all products from the United States. Responsible for increasing income results by 25% (sell-in) and 45% (sell-out).

MARKETING MANAGER October 2006-March 2007

Chanel, PUIG Company, Buenos Aires, Argentina

Responsible for coordinating and implementing the regional communications strategy for business operations in Argentina. Managed the marketing of a $ 500,000 annual budget for advertising, trade marketing, discounts, and regional research components.

GENERAL MANAGER April 2004-December 2006

CCR RESEARCH CHILE, Santiago, Chile

Responsible for operations in Chile. Led a team of 60 people and developed commercial strategies for major international businesses throughout the country. Directly responsible for developing and executing the corporate expansion plan, which increased the company client base from 2 to 14 global corporations in only 11 months. Additional businesses included Coca Cola, Cadbury, Nestle, Soprole, P&G, Parmalat, Sodexho, Clorox, Virginia, Easy, and CMPC. Ultimately oversaw increased income from $250,000 to $1,000,000 in only 19 months.

DIRECTOR OF THE SCHOOL OF BUSINESS AND ADMINISTRATION May 2003-April 2004

PROFESSOR OF MARKETING

Universidad Diego Portales, Santiago, Chile

Conducted research studies of South American market behavior to develop a five-year strategic plan to enhance the position of the business school in the Chilean and Latin American market. Obtained the necessary information to launch the first undergraduate-continuing-to-master degree program, and led a team of 25 professionals that generated a 15% increase in annual applications. In addition, served as an academic advisor to graduate students and was sought out to oversee numerous academic theses and research papers for the business school.

PROJECT DIRECTOR November 1998-December 1999

Carlson Marketing Group, Santiago, Chile

Reported directly to the General Manager while leading a project team to develop and expand the corporate client base in Chile. Implemented the business plan for targeted campaigns, pay-back activities, and loyalty programs to develop and manage marketing relationships with clients. Designed and managed the loyalty program for the agriculture retailer Proterra, which was responsible for nearly 20% of all company sales within 6 months of implementation.

MARKETING MANAGER December 1997-October 1998

Sara Lee Company, Santiago, Chile

Led the successful development and implementation of market penetration and distribution operations for underwear, panty hose, and sock line products including the Wonder bra, Playtex, Hanes, and Legg’s.

Conducted the optimization of the company portfolio from 4,000 to 400 products, which led to

significant synergies and cost savings for brand communication, inventory management, retail

relationships, and portfolio profitability.

Designed the strategic brands re-positioning program, strengthening the image of the Sara Lee brand in all

important market areas. Implemented the strategic launch of a new product range for the therapeutic panty hose,

which resulted in a 15% sales increase. Defined and designed the pricing strategy for the underwear, panty hose

and cotton clothes product lines, increasing sales by 8% and the net margin by 12%.

Provided hands-on leadership in the department store sales team for six months, thereby eliminating store

overstock through management of high rotation product assortments, definition of the appropriated layouts, and

reassignment of product ranges depending on the stores segments.

BRAND MANAGER October1996-December 1997

Kelloggs Company, Santiago, Chile

Responsible of coordinating and implementing the regional communications strategy for Chilean operations. Managed the marketing budget for advertising, trade marketing, discounts, and regional research components. Responsible for operational innovations including a change of sourcing from Argentina to Mexico, which resulted in synergies and advertisement savings in the order of 20%-30% over previous years.

ASSISTANT BRAND MANAGER January 1995-October1996

UNILEVER, Santiago, Chile

Developed and implemented a new marketing concept for the Impulse global brand in Chile, which was selected by the Regional Innovation Center in the headquarters for the regional roll-out. Launched the new line extension for the Rexona global brand in Chile

Created and executed several quantitative and qualitative research studies of consumer needs, while participating in the selection of perfume suppliers to analyze and evaluate new concepts for the Impulse brand.

VOLUNTEER COLLEGE INSTRUCTOR Jan 2010 - Dec 2010

Montgomery College, Montgomery County, Maryland

COLLEGE INSTRUCTOR, ENGLISH AS A SECOND LANGUAGE Jan 2009 - Dec 2009

Georgetown University, Washington DC

EDUCATION UNIVERSITE CATHOLIQUE DE LOUVAIN, Brussels, Belgium

Master of Business Administration, May 2001

Academic Specialization: Marketing, Management and Strategy; Finance.

UNIVERSIDAD ADOLFO IBAÑEZ, Valparaiso, Chile

Bachelor of Commercial Engineering, 1994

Academic Specialization: Marketing and Finance

LANGUAGES Spanish (Native Speaker), English (Fluent), French (Fluent), Italian (Basic)

REFERENCES AVAILABLE UPON REQUEST

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