Joanne Lowy

** ******** *****, ********, ** *****

Email: mvze6o@r.postjobfree.com

Tel: 732-***-**** Cell: 732-***-****

www.joannelowy.com

www.linkedin.com/in/joannelowy

EXECUTIVE SUMMARY

Marketing professional with start-up experience in technology products. Successful track record in lead generation program planning and management, online promotion development and analysis, public relations, copy writing, collateral development, channel marketing and sales support. Highly skilled with Microsoft® Office and Customer Relationship Management (CRM) databases, and in managing outside vendor relationships and negotiating contracts.

CORE COMPETENCIES

• Copy Writing / Content Development

• Campaign Management

• Lead Generation Programs

• Advertising and Promotion

• Online Media (SEM / SEO)

• Budget Management

• Public Relations

• Product / Brand Marketing

• Event Management

PROFESSIONAL EXPERIENCE

Falco Design

E. Brunswick, NJ

2011 – Present

Director of Marketing

Manage all marketing efforts targeted at lead generation. Develop, write and manage email campaigns, direct response initiatives and all social media efforts. Utilize online analytic tools to track results. Work with clients to develop online presence through advertising, promotion and social media.

JL Consulting

Marlboro, NJ

2009 – 2011

Principal

Marketing to support technology clients with new product introductions and start-up efforts. Highlights include:

• Developing collateral, presentations, website strategy and copy, a whitepaper and product launch press releases for a telecom voice and video messaging applications provider.

• Managing product marketing activities for business intelligence software. Developed a ‘Go-to-Market’ plan, programs to support lead generation and customer retention/upsell, value propositions, internal and external communications, in-product tiles and landing pages. Managed webinar and video projects.

• Developed a marketing plan to launch a new solar power monitoring software solution, including website Search Engine Optimization (SEO) copy, sales and marketing collateral, public relations, and booth graphics.

QUINTUM TECHNOLOGIES (Acquired by NET, 2007)

Eatontown, NJ

1999 – 2009

Marketing Communications Manager

Managed all marketing activities for a start-up telecommunications equipment company. Successfully increased awareness and built brand recognition from initial product launch to growth of $20 million in sales and #2 in the VoIP gateway market. Developed all collateral and promotional material, case studies, Tenor Notes company newsletter, and press releases. Designed and tracked results for all online advertising campaigns and Search Engine Marketing (SEM). Maintained the corporate website to maximize SEO. Managed all public relations, including editor and analyst relations and obtaining speaking engagements, and coordinated all trade shows on a global basis.

• Created the Quintum® company name, and names for new technologies: SelectNet™, PacketSaver™ and NATAccess™.

• Successfully managed launches of 15 new products, line extensions and major new features.

• Developed joint promotional campaigns, sales tools and events with Quintum’s 200 global certified resellers to increase brand awareness, expand market reach and generate new sales leads.

• Developed, tracked and analyzed all lead generation programs including banner ads, email sponsorships and campaigns, and paid search engine advertising on industry portals and online publications. 920K+ visitors came to the website and generated over 7,600 leads (+22% over prior year).

• Worked with Microsoft® on Unified Communications (UC) and Response Point initiatives. Developed two dedicated microsites, created collateral and advertising campaigns. Obtained 33 new MS Voice Channel Partners, nearly 100 new UC deployments and pilots, 2 new distributors and 15 new resellers for Response Point gateways.

• Obtained 3 cover positions and coverage in hundreds of on-line and print articles. Also attained industry recognition for Quintum, including the Deloitte “Technology Fast 50” and “Fast 500,” “INC. 500,” Forbes’ “Ten to Watch” list of top private tech companies, “New Jersey’s Finest Companies,” IT Week’s “Editors’ Choice Award,” and VAR Business “Top 100 Mid-Market Solutions.”

Hexaware Technologies, Inc.

Princeton, NJ

1998 – 1999

Marketing Manager

As Marketing Manager for the US subsidiary of an international software development and consulting company, led all marketing activities and research to support direct sales representatives. Managed relationships with outside vendors including advertising agencies, consumer publications and strategic partners. Managed one Assistant Marketing Manager.

• Developed new corporate image for all literature, presentations, trade show booth and advertising campaigns.

• Wrote all copy for brochures and individual sell sheets to assist sales reps.

• Redesigned and rewrote existing web site copy with third party agency and international development team to update content with new products and services.

GE Capital IT Solutions (Formerly Dataflex Corp.)

South Plainfield, NJ

1990 – 1997

Manager of Corporate Marketing

Developed and managed marketing programs, tracked major co-op, rebate and spiff programs, created and edited sales and advertising literature and presentations to support direct sales efforts and managed vendor relations for value added reseller of computer technology products and related services. Supervised three marketing and technical professionals.

• Designed and managed marketing programs that generated an average of $20 million annual incremental revenue.

• Created and published a bi-monthly 12-page 4-color informational newsletter distributed to over 14,500 clients.

• Developed and managed a Quality Assurance program, including questionnaires, data analysis and charts to create comprehensive quarterly Key Account Reviews and updates for major customers.

• Developed a complete trade-in program and employee purchase program to increase sales of new products.

• Assisted sales representatives with RFP generation and presentations.

PROFESSIONAL EXPERIENCE IN CONSUMER PRODUCTS

Redken Laboratories, Inc.

Managed all brand activities, developed a new corporate image, promotional pieces and a product catalog for Czar, a men’s fragrance line, achieving sales 200% above forecast.

Prepared Products Company, Inc.

Coordinated R&D and developed and managed a Consumer Services Department. Created an incentive point program resulting in a 65% increase in dollar volume.

EDUCATION:

MBA with a specialization in Marketing from the California State University at Los Angeles

BA from the State University of New York at Albany

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