Brand Director/ Advertising/ Marketing San Diego

Ryan J. Thompson

*** *. ******* **. #*** • San Diego, CA 92101 • 858-***-**** • *********.**@*****.***

Experience

i.d.e.a. (formerly Bailey Gardiner) San Diego, CA March 2010 - Current

Full Service Creative Agency • Service, Hospitality, Entertainment, Culture & Arts, Non-Profit, Renewable Energy, Retail,

Insurance Industries

Position: Brand Director

Focus: Client Service, MarCom, Traditional/Digital Media, New Business, Planning/Strategy, Analytics

Clients: Kemper Insurance, International Motorcycle Tours, Sempra/SDG&E, San Diego Magazine, California

Thoroughbred Racing, Aladdin Bail Bonds, San Diego Hospice, Del Mar Race Track, Balboa Park, Dahon, Bellwether,

Planned Parenthood, Emerald Textiles, Villages of La Costa, Jewish Community Foundation, Bledsoe, Cothera,

Museum of Contemporary Art, Seaport Village

Summary: Oversee and manage two-thirds of all agency accounts and responsible for generating business, revenue

and solid client relationships. Develop and execute strategy pertaining to brand development, MarCom plans, client

budget development, media, social/connection planning, and integration of all channels to drive performance related

to specific key performance indicators and client goals. Manage and develop five direct reports in the brand

department.

Resortcom- The Villa Group Resorts San Diego, CA November 2008 – February 2010

International Resort Company • Hotel, Timeshare, and Real Estate Development, Hospitality Industries

Position: Marketing Manager

Focus: Online Interactive and Social Media Marketing; Web Development Management; Web Mastering; Copywriting,

Web Analytics, Online Communication and Advertising Strategies; Ecommerce Sales and Conversion

Summary: Exceeded sales goals by 4% during the recession where all other offline channels dropped by 30+%.

Facilitated the growth of an integrated digital program that tied together paid media, search, content development, and

social to drive visits, conversions and sales. Set-up and utilized Omniture to drive data driven insight into user behavior,

attribution models, and conversion funnels. Optimized accordingly and reported to Executive Management and Board of

Directors. Managed agency partners related to social media, online display, SEO/SEM, PR, and consumer focused digital

media programs. Worked in partner with third party intermediaries (Expedia, Orbitz, and Travelocity), and managed

affiliate program.

Aviatech San Diego, CA January 2008 – November 2008

Interactive and Traditional Advertising Agency • Hospitality, Franchise, Child Development Industries

Position: Senior Account Manager

Focus: Integrated Interactive and Traditional Marketing; Web Development Management; Online Communication and

Advertising Strategies; Ecommerce Sales and Conversion; Promotions and Partnerships

Clients: The Villa Group (Resort, Timeshare, Real Estate); The Little Gym (Franchise Support and Development)

Summary: Developed and executed corporate marketing plans, sales plans, communication plans, co-op programs,

product promotions, referral programs, and various media campaigns to increase overall branding, referrals, and sales.

Structured lead development and increased traffic flow in online environments, incorporating Social Media, Search Engine

Optimization, PPC, Online Display, Affinity, Event and Promotion, and offline collateral strategies

Grey San Francisco San Francisco, CA November 2005 –December 2007

Interactive and Traditional Advertising Agency • Healthcare, Retail, Fine Arts Industries

Position: Senior Account Executive

Focus: Website Production Management; Interactive and Traditional Marketing, Sales, Communication, and

Advertising; Event Planning, Coordination and Production

Clients: WellPoint (Blue Cross, Blue Shield, Anthem, UniCare, Tonik), Mervyns, San Francisco Symphony

Summary: Oversaw $65MM media budget on Mervyn’s and helped to grow the Wellpoint account to become the

agencies most profitable piece of business. Managed all phases of the budget and scheduling for complex marketing

campaigns. Provided market-relevant insight and advertising consultation for creative concepts, web development, and

ad campaigns, utilizing a comprehensive understanding of online, broadcast, print, OOH, and digital development.

Maintained long-term positive client relationships while cultivating new business opportunities on new accounts.

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Ryan J. Thompson

234 W. Juniper St. #405 • San Diego, CA 92101 • 858-***-**** • *********.**@*****.***

Euro RSCG Worldwide San Francisco, CA May 2003 – November 2005

Interactive and Traditional Advertising Agency • Technology, Financial, Photography Industries

Positions: Intern, Account Executive

Focus: Online Advertising and Ecommerce; Global Marketing and Product Launches; Direct Response Initiatives;

Brand Development

Clients: SanDisk, Hannspree, Charles Schwab, Picture People

Summary: Coordinated global media campaign in EMEA and APAC for SanDisk while assisting in planning and

execution of print, OOH, online, broadcast, and direct response initiatives. Client service, budget coordination,

production, and project management.

Education

University of San Francisco San Francisco, CA 2000 – 2004

Bachelors Degree in Psychology; Minor in Business Administration

National Honor Society Phi Sigma Pi, Member of Sigma Alpha Epsilon, USF Rugby Captain, Columnist of School Paper

Community Involvement

Board Member, San Diego Ad Club • Membership Committee Chair • ADDY Committee Chair • Outreach Committee

Chair • Committee Member, Interactive Day San Diego • San Diego Surfrider Chapter

Software

Sysomos, Wordpress CMS, Drupal CMS, Sugar CRM, Lasso CRM, Sales Force CRM, Workamajig, C&P, Basecamp

Omniture, Google Analytics, Webtrends, Compete, Media Mind (Eyeblaster), DART, Google Adwords, Hootesuite,

Competitrack, iManager, Clickbank, Eventum, vBulletin, Microsoft Office, Adobe CS4 - (basic knowledge)

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